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booktag: c-suite book club

Sandy Jones-Kaminski

Everyone knows the feeling – you get to an event and, not knowing who to talk to or where to turn, you start to freeze up. Read this book to find the remedy for networking stage fright as well as how not to feel sleazy when you’re trying to cultivate connections at events. It offers a compendium of stories, advice, and resources for how to network easily, naturally and effectively. The book also provides valuable information on social networking tools and technology that will promote new contacts and connections.

Today, more than ever, the quality of your network contributes to your net worth. And the only way to create a quality network is to actually focus on quality over quantity when attempting to make new connections. Through this #1 pick on the Inc.com 2010 Business Book Wish List, you will learn how to:

-make quality connections
-cultivate relationships that drive new business and increase the value of your professional brand
-expand your circle of influence through networking at events and social networking tools
-write a great introduction email
-create good “social capital”
-stop dreading networking events!

Mike Moran

For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.

Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it.

Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have.

You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to:

Focus relentlessly on business value, not tactics
Overcome the obstacles that make search marketing so challenging
Get into your searcher’s mind, and discover how her behavior may change based on situation or device
Understand what happens technically when a user searches—and make the most of that knowledge
Create a focused program that can earn the support it will need to succeed
Clarify your goals and link them to specific measurements
Craft search terms and copy that attracts your best prospects and customers
Optimize content by getting writers and tech people working together
Address the critical challenges of quality in both paid and organic search
Avoid overly clever tricks that can destroy your effectiveness
Identify and resolve problems as soon as they emerge
Redesign day-to-day operating procedures to optimize search performance

Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly.

Terry Sumerlin

Terry L. Sumerlin, amiable barber/philosopher and professional speaker, is a noticer who looks for meanings in all interactions. In this collection of essays, he starts with some ordinary personal or business exchange, in which he sees a theme lesson for leaders: fairness, trust, attitude, first impressions, stress, communication skills. Then, with good humor and an eye for just the right adage or anecdote, he makes his point plain, and signs off with a one sentence “Leadership Principle” worth memorizing. Laurie Magers, former executive assistant to Zig Ziglar said concerning this book: “I can’t think of anyone that would not benefit from reading it – several times!”

Rick Broniec, MEd.

If you’re missing passion in your life and work, if your leadership seems blah and ineffective and if you’ve lost your way and seem to have no purpose or joy in your work, then this book is for you! “A Passionate Life: Seven Steps for Reclaiming Your Passion, Purpose and Joy” (Available in book and e-book formats on Amazon.com) powerfully shares Rick’s seven proven steps to reclaim your passion, your purpose and your joy. Enliven and deepen your leadership by tapping into your own well of passion and purpose.

Rick uses a mix of deeply moving and authentic stories from his life, as well as from the thousands of people he has worked with all over the world, to illustrate how he reclaimed his own passion, discovered his life’s purpose and found his joy! Rick’s seven steps are clearly discussed with lots of examples that will help you apply them in your own life. Dive in to discovering and reclaiming your passionate life!

Kristen Brown

Get the bestselling book with hundreds of tips and ideas to help you create the low-stress, high-success life you envision for yourself, your work team and your loved ones! Here is what you’ll find inside this powerful book:

-Hundreds of stress-less tips and ideas that you can choose based on your own lifestyle needs and goals. It’s a perfect reference to use for different areas of your life – work, relationships, health and more!

-The proven and popular Life Map that has been used by thousands of people to change their lives for the better. Plus the book walks you through it step-by-step.

-Easy reference grids to help you decide if a tip or idea will fit your needs including ease of implementation, time required and more.

-Access to bonus worksheets and tools online to reinforce your learning and make your stress management plans happen faster.

-Sidebar articles from experts to drive home the importance of the tips in each chapter. You will find bonus expert sidebars on pets, health, travel, sex, career, parenting and much more.

This bestselling book has been seen on national media like Live with Kelly & Michael, HLN, CNN, Forbes and many more. It provides easy, fun, and powerful solutions to minimize your stress and maximize your life. The tips and ideas in the book aren’t hard. They aren’t confusing. The book is a simple, straightforward, fun approach to stress relief and goal-setting.

Perfect for large and small work teams, social groups, book clubs and leaders who want to get the most out of their own lives and the most from their teams.

Brad Szollose

Liquid Leadership presents a dynamic approach that will help readers avoid getting caught up in a workforce culture clash between Baby Boomers, Generation X, Generation Y Millennials. But this isn’t management theory: the author presents strategies from his own award-winning business model and experience. Everything from developing a creative high-performance work environment to using social commitment to bring coworkers together, to creating a lasting legacy.

This wide-ranging discussion by a pioneering Internet entrepreneur provides an entirely new perspective on the major factors affecting businesses today. The author reveals seven immutable laws that can enable any leader to maximize the effectiveness of their workforce. Liquid Leadership is a 21st Century Guidebook to managing in today’s disruptive environment.

C. Roy Hunter

Instead of just teaching you what to change, this book teaches you how to change…and to empower yourself by getting your subconscious to accept your conscious decisions. It explains why will-power alone often does not work, and will show you why self-hypnosis can teach your subconscious to cooperate with your conscious desires. With this handbook, you will learn innovative empowerment exercises that teach relaxation techniques, stress management, how to overcome insomnia and help you establish priorities in your life.

Gina Abudi

While there are numerous project management books on the market and a number on business processes and initiatives, there has been a lack of comprehensive guides to successfully manage business process improvement (BPI) projects, until now. Using the simple six-step approach explained and illustrated within this guide, project managers will increase their effectiveness in managing the complexities of business process improvement projects, and gain the necessary leadership skills required to be successful in driving change within an organization to improve business results.

Ford Saeks

Superpower! How to Think, Act, and Perform with Less Effort and Better Results

Download a FREE Book PreviewDo you want more out of your life and your job with less effort and better results? Have you ever felt that there just has to be a better way to get things done? If so, you’re not alone.

Millions of people, just like you, are faced with many challenges in their professional and personal lives on their path to success. Superpower! takes you on a journey where you’ll discover seven steps to help you solve problems faster, make better decisions, and improve your life.

Develop common sense insights and critical thinking strategies that will unlock your personal power and performance at work and in life; Learn how to work with what you have, where you are in your life right now, and take massive action toward achieving your goals.

Superpower! offers you practical, proven strategies that you can use to master your destiny, empowering you to:

Let go of your belief in multitasking so you can stay focused and manage interruptions.
Develop your massive momentum master action plan.
Play to your strengths, make use of technology, and prioritize effectively in order to simplify your days.
Use three great time-cloning tools to save vast amounts of time and achieve your goals.
Find a mentor who serves as a role model and challenges you to set goals and get the most from your talents.
Harness gratitude and appreciation in order to learn the most from your past experiences.
And much more!

Elizabeth Hagen

How many times have you dreamed of making something great happen in your life? In your work? In your relationships?

Speaker, author, business coach, organizing expert, mom, and wife, Elizabeth Hagen shared 31 stories that offer dramatic lessons she’s learned to help you start loving who you are and what you do right now. You’ll discover the peace and beauty of taking responsibility for where you are and who you want to become. You’ll learn, as she did, how to give your self permission to be the person you were born to be.