In this candid, authentic and inspirational book for women, Shirley Weis reveals her principles for winning the game in business. When you read it, you will learn how to:
— Use “Just Respect” (TM) to build relationships throughout your organization
— Gain the experience that leaders require
— Thrive during challenges and survive failures
— Manage family needs while climbing the corporate ladder
— Earn a spot at the management table, even when it is full of men
Enter Zillow, the nation’s #1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today’s housing market while acknowledging that a home is more than an economic asset. In ZILLOW TALK, Humphries and CEO Spencer Rascoff explain the science behind where and how we live now and reveal practical, data-driven insights about buying, selling, renting and financing real estate. Read this book to find out why:
-It’s better to remodel your bathroom than your kitchen
-Putting the word “cute” in your listing could cost you thousands of dollars
-You shouldn’t buy the worst house in the best neighborhood
-You should never list your house for $444,000
-You shouldn’t list your house for sale before March Madness or after the Masters
Densely packed with entertaining anecdotes and invaluable how-to advice, ZILLOW TALK is poised to be the real estate almanac for the next generation.
After years as a consultant to some of the world’s biggest brands and a serial entrepreneur, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. He’s discovered how business breakthroughs can only occur when you confront hard truths head-on, then take complete responsibility for your problems and their solutions. Now Troy gives you the full benefit of his experience – the good, the bad and the ugly – so that you can rigorously evaluate any situation and make clear-headed decisions moving forward. Packed with case studies, personal stories and useful anecdotes, Future-Proofing Your Business supplies you with a complete toolkit to guide your business through uncertain times.
Nationally recognized communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk–in any situation. Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak? Are you a “Nervous Ned or Nellie” when it comes to networking? Then it’s time you mastered The Fine Art of Small Talk.
With practical advice and conversation “cheat sheets,” The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation, from lunch with the boss to an association event to a cocktail party where you don’t know a soul.
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.
Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand:
Why it’s key not to confuse selling with installing
The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment.
Today’s businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd—above the marketing fray.
Most organizations don’t have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they’re not able to integrate every new tactic as it appears and they’re not sure how to prioritize all of these options.
What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business—not just once, but time and time again.
There are about 800 self-made billionaires in the world today. What enables this elite group to create truly massive value, and what can the rest of us learn from them?
John Sviokla and Mitch Cohen set out to answer this question with the first systematic study of 120 self-made billionaires, including extensive interviews with icons like Steve Case, Mark Cuban, and T. Boone Pickens, Jr. The authors conclude that self-made billionaires aren’t necessarily smarter, harder working, or luckier than their peers. The key difference is what they call the “producer” mindset, in contrast to the far more common “performer” mindset.
Performers strive to excel in well-defined areas, and they are essential to any company. But producers are even more valuable because they redefine what’s possible, rather than simply meeting pre-existing goals and standards. Producers think up entirely new products, services, strategies, and business models, with dramatic results.
This book offers fresh stories and insights into producers’ habits of mind. It also provides corporate leaders with a new approach to selecting and managing breakthrough talent, and advice about innovation and value creation for aspiring leaders or entrepreneurs.
The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success.
Small businesses, start-ups, and non-profits enviously watch “the big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them?
The secret is a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding isn’t about how much money you spend, but on how clearly and consistently you communicate the right message through all you do.
In Branding Basics for Small Business, 2nd Edition, brand strategist, author and speaker, Maria Ross, shares practical tips and real-world case studies of irresistible small business brands, plus insights from global marketing experts on how you can make this happen for your organization. Part One defines what brand really means (and what it does not) and why it matters to your success. Part Two outlines a simple ten-question process with exercises designed to help you build a strong brand strategy of your own. Part Three offers practical action steps to bring that brand strategy to life through design, marketing tactics, social media, content marketing and more so you can:
This practical and entertaining guide is your answer to building the perfect brand, connecting with loyal fans and growing your business or organization on any budget.
Straight Talk Your Way to Success
Are you tired of “smart talk” that leads to no good outcome?
Do you really want to endure another meeting, conversation or planning session that wastes your time and leads to no meaningful conclusion?
If you’ve had enough overdose on management consulting jargon, political double-talk, pointless meetings and friendly fire masked as boardroom banter this is the book for you.
We are living in the midst of a smart talk epidemic and Straight Talk your Way to Success will point the way to a universal cure. Get ready to spot the traps and shed the smart talk trash so you can effectively rekindle the “Straight Talk” sense you were born to practice.
Straight Talk your Way to Success delivers value for everyone regardless of age, experience, or profession. And if you’re deep in the corporate and professional trenches, please take note! When Morgan Stanley recently analyzed the most successful public technology companies, they found three overwhelming attributes of all top performers – a simple and focused mission, an effective management team and a great culture. This book will help you understand why no individual or organization can achieve these enduring characteristics without a firm commitment to practice Straight Talk.
In his best selling book, Good to Great, author Jim Collins proclaimed, “Good is the enemy of great.” This book will set another maxim for our time: “Smart Talk is the enemy of Smart Execution.”
Straight Talk Your Way to Success will remind you how to achieve success, happiness and fulfillment by simplifying your life with a commitment to Straight Talk. You’ll learn a set of Straight Talk Principles that will give your conversations and communications renewed credibility and help you deliver better clarity regarding your intentions, your requirements and your desired outcomes.
It’s brief. It’s bright. It’s your guide to accelerate success!
WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.
When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo’s California headquarters. On them there was Mayer’s face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo’s campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?
MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! by Nicholas Carlson is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer’s controversial rise at Google, and her desperate fight to save an Internet icon.
In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google’s golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.
In author Nicholas Carlson’s capable hands, this riveting book captures Mayer’s rise and Yahoo’s missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today’s rapidly changing business landscape.
