C-Suite Network™

Sebastian Jespersen & Stan Rapp

A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the Global Vertic Agency. Any company of any size does its utmost to create engaging online content. Something more is needed. We must go beyond mere engagement. The problem is that engagement in the here and now – the next click, “like,” retweet or uploaded video – is easily followed by disengagement in a click-obsessed society. Much more is needed to keep the connection between brand and consumer alive, the kind of enduring, mutually beneficial relationship that delivers robust ROI year-in, year out.

Stan and Sebastian share how they came to realize that pairs of particles in the quantum world, famous for never letting go of one another, are a metaphor for the intertwined brand and customer relationship made possible by unrelenting advances in digital
technology. It’s a closeness 95% of companies fail to achieve. This new route to business supremacy is likely to prove as important in today’s business world as the revelations of quantum theory were to physicists in the past century.

Colin Shaw

Many organizations are trying to improve their Customer experience as their Customer measures (NPS etc) plateau, but struggle to know what to do. To address these new problems, new thinking is needed. You need to understand the intuitions that drive your Customer’s Behavior at an emotional, subconscious and psychological level.

This new thinking is outlined in this groundbreaking new book, “The Intuitive Customer: 7 imperatives for moving your Customer to the next level, Palgrave MacMillan, October 2016.

Colin Shaw and Professor Hamilton have distilled this wisdom down to Seven Imperatives that an organization must embrace to move their Customer Experience to the next level. With this easy and entertaining read, yours could be next organization to take a massive leap forward. In this ground breaking book you will learn how to move your Customer Experience to the next level by embracing customer’s irrationality, recognizing that people are complex and often what they say and do can be very different. You will also discover the all-important role that memory has in Customer Loyalty.

Shaw & Hamilton provide a series of examples, best practice and practical tools to help you move your CX to the next level. They provide examples of organizations that have embraced this approach and improved their Net Promoter scores by 40 points in 30 months, which has grown their revenues by 10%.

Danielle DiMartino Booth

After correctly predicting the housing crash of 2008 and quitting her high-ranking Wall Street job, Danielle DiMartino Booth was surprised to find herself recruited as an analyst at the Federal Reserve Bank of Dallas, one of the regional centers of our complicated and widely misunderstood Federal Reserve System. She was shocked to discover just how much tunnel vision, arrogance, liberal dogma, and abuse of power drove the core policies of the Fed.

DiMartino Booth found a cabal of unelected academics who made decisions without the slightest understanding of the real world, just a slavish devo­tion to their theoretical models. Over the next nine years, she and her boss, Richard Fisher, tried to speak up about the dangers of Fed policies such as quanti­tative easing and deeply depressed interest rates. But as she puts it, “In a world rendered unsafe by banks that were too big to fail, we came to understand that the Fed was simply too big to fight.”

Now DiMartino Booth explains what really happened to our economy after the fateful date of December 8, 2008, when the Federal Open Market Committee approved a grand and unprecedented ex­periment: lowering interest rates to zero and flooding America with easy money. As she feared, millions of individuals, small businesses, and major corporations made rational choices that didn’t line up with the Fed’s “wealth effect” models. The result: eight years and counting of a sluggish “recovery” that barely feels like a recovery at all.

While easy money has kept Wall Street and the wealthy afloat and thriving, Main Street isn’t doing so well. Nearly half of men eighteen to thirty-four live with their parents, the highest level since the end of the Great Depression. Incomes are barely increasing for anyone not in the top ten percent of earners. And for those approaching or already in retirement, extremely low interest rates have caused their savings to stagnate. Millions have been left vulnerable and afraid.
Perhaps worst of all, when the next financial crisis arrives, the Fed will have no tools left for managing the panic that ensues. And then what?

DiMartino Booth pulls no punches in this exposé of the officials who run the Fed and the toxic culture they created. She blends her firsthand experiences with what she’s learned from dozens of high-powered market players, reams of financial data, and Fed docu­ments such as transcripts of FOMC meetings.

Whether you’ve been suspicious of the Fed for decades or barely know anything about it, as DiMartino Booth writes, “Every American must understand this extraordinarily powerful institution and how it affects his or her everyday life, and fight back.”

Lea Woodford

What is your inner critic telling you? How are your values and standards holding you back? What can you do to get yourself out of a depression that’s dragging you down?

These are the kinds of questions you can expect to be asking yourself to get you looking at new solutions and to propel you toward getting what you want in life.

But it doesn’t stop with questions. Lead…Share…Empower provides often simple wisdoms that result in profound “aha moments,” concrete actions for getting past the things that are holding you back, and practical ways of accessing your innate strengths so you naturally start moving toward what you want.

In addition to concepts like “Develop relationships and you will keep customers for life,” and “When things get rough and it seems like the cards are stacked against me, I reflect on past achievements,” the book supplies a wealth of hard-earned wisdom that can make a new impact when presented through Lea’s lens. The exercises at the end of each chapter help you immediately start integrating new practices and turn on the inner light bulbs that illuminate the path to where you want to go.

The book is refreshingly conversational and free of the self-help psycho-jargon often found in volumes promising to change your life. It is based on tried-and-true techniques the author either discovered or developed to further her career or enhance her personal life.

The bottom line is that many books promise and this one delivers. Of course, your inner critic may not approve.

 

Steve Napolitan

Get the proven 3-step process to attract more leads, gain more clients and, most importantly, increase revenue.  This book will show you how the proper art of selling, done with care and appreciation–leads to greater personal and business fulfillment.

No matter what area of business you are in, this will enhance your ability to influence results across all facets of your business; sales, negotiation, leadership, and/or joint business ventures. In this book, you will learn:

  • How to simplify marketing, while maximizing your effort.
  • How to build your business with the right message, so that you capture your perfect client.
  • How to share your business, so you can consistently attract clients.

Stacey Hanke

Do you feel confident you’re a leader with influence? You may be surprised to discover you’re not as influential as you think you are.

Your team is only as strong as your influence, and many leaders today are mistaken about what it means to be influential. An outdated influence paradigm, along with technological devices and distractions, is making it increasingly challenging for leaders to reach those they need to influence in order to be successful. In fact, many leaders are unwillingly and unknowingly sabotaging themselves and their influence.

In her thought-provoking Influence Redefined, Stacey Hanke introduces her powerful Influence Model, a step-by-step method for improving communication and producing the ideal type of influence—one that moves people to action long after an interaction is over. She dispels the most common influence myths and instructs leaders on how to stop sabotaging themselves in order to leave a positive, lasting impression.

Using a results-based definition of influence for individuals and organizations, Hanke successfully shows leaders how they can develop influence as a skill through self-awareness, consistency, a positive reputation, adaptability, and impact.

With insights from dozens of executives and business leaders, as well as practical how-tos and action steps, Influence Redefined will help leaders multiply and expand their influence every day, Monday to Monday®.
Through Stacey Hanke, Inc., the author has provided training on communicating with influence to over 15,000 leaders. She is the author of Yes You Can! and has appeared in the New York Times and SmartMoney. Hanke was recognized as one of the National Speakers Association’s ”Top 6 Under 40.”

Scott Love

To achieve superior results as a leader, you must first understand why people follow.

With this premise in mind, author Scott Love explores why some employees and colleagues are motivated to comply with a directive—and why some are not—as well as how to increase their commitment to getting the job done.

Filled with engaging stories and salient advice, Why They Follow will help you increase your effectiveness in building a high-performing team with increased morale, retention, and achievement.

Chapters such as “Your Power to Influence,” “Three Steps to Servant Leadership,” and “Show How Their Work Matters” provide powerful examples of leaders overcoming real-world problems and challenges. This exceptional resource will teach you to understand the potency of your impact as a leader—and motivate and inspire you to lead in a way that corresponds to the intrinsic motivations of your personnel.

For fans of John Maxwell and Robin Sharma, this extraordinary book will guide you as you strengthen your management skills and create a willing and motivated staff.

Daniel T. Bloom

In an environment where many organizations think of human capital assets as little more than expense items that impact the bottom line, this book will help human resource (HR) professionals initiate a shift toward a new culture in which management views employees as true partners in achieving organizational success.

The Field Guide to Achieving HR Excellence through Six Sigma provides detailed guidance on how to utilize the Six Sigma methodology and the TLS Continuum to achieve the business model that is required to thrive in today’s business environment. The book demonstrates a clear path to continuous improvement that is based on the practice of spreading quality throughout the organization so that it becomes everyone’s responsibility.

This book is the sequel to Achieving HR Excellence through Six Sigma. In this book, Daniel Bloom provides a road map on how to implement the concepts found in the first book.

The book begins by explaining how to create an HR Center of Excellence and then provides an understanding of the define-measure-analyze-improve-control (DMAIC) process and its implementation for HR. This road map will help you determine where your organization is failing to meet the voice of the customer.

The book presents proven Six Sigma solutions for initiating and sustaining organizational change as well as strategies that allow leadership to make adjustments to processes if your organization falls short of meeting the need of the customer. It includes case studies of organizations that have successfully utilized the Six Sigma methodology to improve workflow and correct HR issues including the actual project documents used to implement the methodology.

A word of caution: If the reason you are looking to improve work flow is to find ways to reduce headcount, then this is not the book for you. Instead, if you are looking for a guide that can help you become a strategic partner, administrative expert, employee champion, and change agent, then fasten your seat belts and begin this worthwhile journey.

Carey D. Lohrenz

Wall Street Journal Bestseller, and #1 Amazon Bestseller in Leadership
An F-14 fighter pilot’s top lessons for leading fearlessly–and bringing a team to peak performance
As an aviation pioneer, Carey D. Lohrenz learned what fearless leadership means in some of the most demanding and extreme environments imaginable: the cockpit of an F-14 and the flight deck of an aircraft carrier. Here, her teams had to perform at their peak–or lives were on the line. Faltering leadership was simply unacceptable. Through these experiences, Lohrenz identified a fundamental truth: high-performing teams require fearless leaders.

Since leaving the Navy, she’s translated that lesson into a new field, helping top business leaders, from Fortune 500 executives to middle managers, supercharge performance in today’s competitive business environments. In Fearless Leadership, Lohrenz walks you through the three fundamentals of real fearlessness–courage, tenacity, and integrity–and then reveals fearless leadership in action, offering advice on how to set a bold vision, bring the team together (as wingmen, not Top Gun mavericks), execute effectively, and stay resilient through hard times.

Whether you’re stepping into your first leadership role or looking to get out of a longstanding rut, Fearless Leadership will act like your afterburner–rocketing you to ever-higher levels of performance.