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booktag: business books

Maribeth Kuzmeski

What makes the world’s most successful individuals so good at their jobs? What do they do that others don’t? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it’s really people—and the relationships you build with them—that form the cornerstone of long-term success, sales growth, and excellence. The Connectors shares the tactics of developing profitable business relationships as told to author, Maribeth Kuzmeski, by some of the world’s most successful business people, entrepreneurs, founders of famous companies, politicians and more. Learn how to build the kind of high-quality relationships that lead to c-suite positions, lifelong clients, and endless referrals.

Jeff Fromm

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials:

• Value social networking and aren’t shy about sharing opinions
• Refuse to remain passive consumers—they expect to participate in product development and marketing
• Demand authenticity and transparency
• Are highly influential—swaying parents and peers
• Are not all alike—understanding key segments is invaluable
Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Jeff Fromm

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:

Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more, A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

Sue Dyer

Partner Your Project is a step-by-step guide on how to develop working relationships that result in successful projects that are on-time, on-budget, safe, and of quality. Even two decades after it was first published, Partner Your Project is being used in classrooms and boardrooms to help leaders and project managers develop a partnering culture on their construction projects. While written for the construction industry, there are many leadership tenets that are at the core of Partnering, like empowering others, commitment and trust. Technology has changed the way people work, but partnering has proven that successful teams work well “together.”

Molly McGowan

You are probably closer to understanding personal branding than you realize. A lot closer. In fact, chances are that with the right strategies and shortcuts, you could enjoy positioning yourself as the go-to-expert overnight.

However, before you can enjoy those benefits, you are going to have to do a little work. It should take you less than 4 hours. That’s approximately how long it will take you to uncover the key secrets to augmenting your personal strengths and appearance to benefit your professional positioning.

Listen, in today’s pluralistic “anything goes” society it is hard to find that “golden middle” which allows you to express yourself and be recognized and respected in your field. But that’s not a problem because Molly McGowan has uncovered the keys over the past years and distilled them in this must have personal branding guide.

Secure a copy of this book today and once you get it, crack open the cover and discover how to pull the best out of yourself and receive the respect in the work field you deserve!