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bookcategory: Resources

Sylvie di Giusto

The Image of Leadership is the result of Sylvie di Giusto’s journey through two career paths: one in the field of human resources, the other one as a professional image consultant. The title reflects the reality that everyone can and should acknowledge, which is that true leadership manifests itself in ways that are both seen and unseen.

This book will take you step-by-step through the development of your professional imprint. The focus will be on all of those things that people perceive about you, with an emphasis on your appearance and your image.

By all means, it’s not a “How-to” book, because there simply is no “one-size-fits-all” formula for a look of leadership. Instead this book provides you with a deep understanding of the most important concepts to achieve your image of leadership. Because…

  • – YOU have to create your own professional imprint, which is true to your personality and which works for the duration of your long career.
  • – YOU have to appear confident, authentic, professional, and respectful to be perceived as a leader—no matter your height, weight, color, age or gender.
  • – YOU have to look like a leader long before you are one.
  • – YOU have only 7 seconds to create an imprint of leadership.
  • – YOU have to show people your leadership, every day, consistently.
  • – YOU —and only YOU— can choose to present yourself as a leader, or not.

 

This book is written to be entertaining for leaders at all levels. You’ll encounter hard data drawn from Sylvie’s research and she also shares countless stories from her 20 years of experience in corporations around the world, while she will prove her theories with people who are currently in the public eye. There is no other book that encourages you to learn about your image from famous politicians, CEO’s or pop stars at the same time.

Bizcast-for-CSBC-Website 

Scott McKain

Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read

No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver–especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.

Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry’s joyful approach to customer service, he incorporated the driver’s inspiring personal philosophy and uplifting advice into his business speeches at corporate events–with stunning success.

These are the 7 Tenets of Taxi Terry:

  1. 1. Set high expectations–then, exceed them!
  2. 2. Delivering what helps the customer . . . helps you.
  3. 3. Customers are people–so, personalize the experience.
  4. 4. Think logically–then act creatively and consistently.
  5. 5. Make the customer the star of your show!
  6. 6. Help your customers to come back for more.
  7. 7. Creating joy for your customer will make your work–and life–more joyful!

 

If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You’ll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on “internal customers”–the people you rely on every day within your own company–the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.

7 Tenets of Taxi Terry is your road map to an extraordinary journey–full of wonderful encounters and mutually rewarding experiences–that will take you anywhere you want to go.

bizcast

Josh Allan Dykstra

Why is it that so many of us toil away in jobs we hate, being treated like machines, doing things that will eventually ruin the planet? Is this really the best we can do with our work and our lives? Concluding a massive research project spanning the fields of behavioral economics, future trend analysis, and management science, Josh Allan Dykstra elegantly shows how the world of work is evolving—and that the competitive advantage of business is shifting towards something much more life-giving than where we’ve been.

Jack Daly

HYPER SALES GROWTH — Jack Daly’s street-proven systems & processes. How to grow quickly & profitability.

Dive into three critical areas:

  1. Building a winning culture in your business. The thrust here is creating an environment in your business where your employees don’t begrudgingly come into work, but rather are excited to be working at your company. You can smell a culture. Spend 30 minutes or less at a company and you can describe the culture. It may be difficult to identify your own culture because you have become so much a part of it. However, every organization has one, and it’s vital to identify the key factors in yours and intentionally manage that culture. Those businesses which create such an environment, enjoy a competitive, sustainable advantage.
  2. Sales Management. The emphasis here is on recruiting top performers, coaching, training and building a high performance sales team. A Sales Manager’s job is not to grow sales, but to grow salespeople, in quantity and quality. They in turn will grow your sales. Key to the growing of a company’s revenues are two foundations: 1) the concept of leverage, whereby we can generate more business with less work and 2)systems & processes, built on a foundation of what’s been proven to work in the marketplace by top performers (best practices). The sad note is that sports teams (pro, college, high school) are generally run better than most sales organizations. Think of it in the context of Recruiting, Training, Practice, Systems of Measurement and game day Preparation.
  3. Sales. Here are the systems and processes that top performing sales professionals are using to separate themselves from the rest. Winning new customers, growing the ones they have, and differentiating themselves from the competition. The selling landscape is vastly different from that of just five years ago today. Access to information by the prospect and customer is readily available without a sales person. Today the salesperson must go deeper into the customer’s business, as well as a trusting relationship. When combined with sales techniques proven to build and nurture relationship selling, you are rewarded with repeat, longer term clients.

Kevin Popović

Inside 20YEARS Communications, 20 leaders from different corners of the industry answer 20 questions on the evolution of communications, providing insight to where communications was, is, and will go.

Based on the video series, 20YEARS Communications contextualizes discussion with scholarly research, creating a multi-layered experience for academics and professionals. A thought-provoking learning tool, 20YEARS Communications is designed to generate discussion and critical analysis–ideal for the classroom, for team building, and for the professional communicator looking to expand their perspective.

“Over the last 20 years we’ve seen dramatic advancements in the ways we communicate, from a traditional platform to digital environments. Integrating communications followed by engagement is key to taking advantage of how far we’ve come, and how far we are yet to go.”

“Communication remains the fundamental touchstone for business and education, and it always will. Over the last 20 years in particular, we have seen dramatic advancements in the ways in which we communicate, from a predominantly traditional platform, now to expanding digital environments that give customers a voice without the letters-to-the editors and telephone trees of yesteryear. But for business, communication is only half of the task; the other half is listening. Integrating communications followed by engagement is key to taking advantage of how far we’ve come, and how far we are yet to go.”

-Jeffrey Hayzlett, Global Business Celebrity, Bestselling Author, Sometime Cowboy

David Meltzer

There are seven interconnected principles that are applicable to our lives in general and just as relevant to more specific pursuits such as business. Each principle is supported by four key elements. The goal is to create an energy that scales itself by generating its own like-kind energy. Ultimately, we want to not only put things out into the universe in a certain way that will come back to us twofold, but also where what we empower creates a similar energy. We can manifest things individually, but if we scale or empower others and create collective energy, we can manifest things on a global scale. The most successful businesses thrive by putting energy out there in a specific way, creating additional salespeople because of the power of what they ve provided. Companies like Apple exceed expectations and have been able to thrive utilizing the scalability of this concept. Connected to Goodness provides the knowledge for life and business to enable you to thrive.

Albert Dunlap

Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb–“to dunlap”–when describing a fast company turnaround. In April 1994 he became CEO and chairman of Scott Paper, which had lost $277 million in 1993, was on credit watch for excessive debt, and whose stock had been comatose for seven years. In a mere nineteen months, Scott had record earnings, the stock had increased in value by $6.5 billion (over 200 percent), and Dunlap merged Scott with Kimberly-Clark in a stock swap that valued Scott at $9 billion and created the second largest consumer-products company in the United States.

Mean Business combines Dunlap’s colorful personal history–his working-class background, employment, friendship with such people as Sir James Goldsmith and Kerry Packer, his views on why too many executives think of themselves as corporate royalty–and his provocative ideas on management and leadership. His specific, tested program on how to evaluate and choose a management team, get the lowest costs from suppliers, improve the balance sheet, and develop a real strategy make this an invaluable book.

The controversy about corporate performance and how to achieve it is near the boiling point, as executives face the hard fact of business life: What is good or even excellent today won’t be satisfactory tomorrow. Mean Business is absolutely essential for both companies in trouble as well as those at the top of their game.

Colleen Francis

Put an end to boom and bust sales cycles – once and for all!

Do your company’s sales results lurch between highs and lows – with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable. Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results – every quarter, from every member of the team.

The secret is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: Attraction: Fill the funnel with lucrative prospects; Participation: Turn them into customers faster; Growth: Invest in valued clients; and Leverage: Turn customers into referral generators.

When companies concentrate on only one or two of these areas, their results become erratic. With the field-tested strategies in Nonstop Sales Boom, readers will learn how to systematically attract a regular flow of prospects and move them smoothly through the pipeline.

Packed with enlightening examples of sales disasters and standouts, this practical guide brings balance to the selling process, reliability to revenues, and booming sales all year long.

Tom Spitale and Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful plans that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Lee B. Salz

It’s the revolving door on sales teams. Executives hire who they believe to be great salespeople, but the results never come – and the salespeople are let go. This perpetual cycle eradicates profits, makes revenue targets pipe dreams, and has sales leaders pulling out their hair in frustration.

Despite these issues, executives continue to try to “hire great salespeople.” That three-word expression is exactly what “Hire Right, Higher Profits” is all about. Sales management strategist, Lee Salz shows you how to stop the vicious cycle by treating hiring decisions as you would any other investment.

He begins the book by challenging readers with the $25,000 Revenue Test which most executives fail. Then, he hits readers between the eyes with the statement “there are no great salespeople” and offers proof of it! He also cautions those executives – who view the competition as their primary sales talent source – of its risks.

But Salz doesn’t stop there! He challenges executives to shift their perspective from hiring salespeople to investing in revenue. Each salesperson represents a revenue investment made by the company with the core objective of receiving a fast, high return on it – no different than when companies invest in sales strategies, tactics, and ideas to grow revenue.

“Hire Right, Higher Profits” teaches executives how to determine what type of revenue investment is needed, evaluate revenue investment candidates and get a fast, high return on the investment made in their new salespeople. In this widely-acclaimed book, you learn how to:

  • Shift your executive team’s perspective from hiring salespeople to investing in revenue
  • Identify the factors that affect revenue investment performance – the causes of salesperson success and failure in the role
  • Scrutinize a salesperson’s resume to get to the truth
  • Assemble a screening program to adeptly evaluate investment candidates so you select the right ones
  • Avoid the common mistakes executives make when they recruit salespeople from the competition
  • Protect the revenue investment through structured sales onboarding and enablement
  • Design sales onboarding curriculum to get a fast, high return on the new revenue investments
  • Assess revenue investment performance both during and post-onboarding

 

“Hire Right, Higher Profits” is a step-by-step, practical guide teaching you how to implement the revenue investment concept in your company – impacting both the top and bottom lines. It’s a fun, educational read that is chock-full of stories as you learn how to build a world-class sales force. The methodology presented in the book can be implemented in any company, in any industry, of any size. The book is not based on scientific studies, but rather on real-world, field-tested sales management practices that Lee Salz has developed and used for over twenty years. Whether you are a seasoned executive or new sales manager, this book has everything you need to hire right.