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bookcategory: Marketing

Brian Basillico

If you are looking for a “How-To” social networking book, then this is not for you. This is a “Why-To” book. If you have been overwhelmed and confused by all the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye opening, breath of fresh air.

You will learn why relationships, both new and nurtured ones, are golden for you and your business. This book will demystify using the internet and social media to successfully market your business. In this ever changing world of instant gratification and measurable communications, you need to know the tools and methodologies that create real interaction and engagement.

It’s Not About You, It’s About Bacon will help you get noticed, become memorable and top of mind, and grow your brand and business through tested and proven Face-to-Face and Social Networking techniques.

Jay Baer

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. If you’re wondering how to get more attention and how to make your products seem more exciting online, you’re asking the wrong question.

You’re not competing for attention only against other, similar products. You’re competing for attention against your customers’ closest friends and family members, and against viral videos and cute puppies. To win in this hyper- competitive environment, you must ask a different question: “How can we help?”

It’s a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Drawing from his experience consulting for more than 700 brands, and rich with case studies and examples, in Youtility Jay Baer provides a groundbreaking recipe for how to use information and helpfulness to transform the relationship between companies and customers.

Youtility is a new marketing framework for the age of information overload.

David Newman

As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer.

But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?

Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

  • – Avoid blah, blah, blah marketing
  • – Use magnetic marketing strategies that pull (not push) qualified prospects into your world
  • – Get noticed using the power of 3PR
  • – Position yourself as the go-to expert in your field
  • – Become the obvious choice by building your Thought Leadership Platform
  • – Do social media right
  • – Zero in on your customers’ pain/gain factors
  • – Learn to speak prospect language about prospect problems
  • – Generate a steady stream of referrals
  • – Identify and focus on high-payoff marketing activities
  • – Gain clarity, confidence and control so you sell more – more easily and more often
  • – Cultivate and leverage enthusiastic advocates
  • – And more

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

David Poulos

Everyone can “do” marketing . . . right?

Marketing Doctor’s Survival Notes is a collection of essays, articles, blog posts and white papers on marketing and related topics that proves otherwise on virtually every page. The stories, recommendations, guidelines and suggestions in this book are intended to provide marketers with a framework, a skeleton, upon which to build their own experience library. They are based on over thirty years of experimental trial and error, of avoiding, bending, breaking, circumventing and twisting the accepted “rules” of marketing practice. The win/loss record in that time gives credence to the saying that rules were meant to be broken. There are many books on the marketing resource shelf written by highly-credentialed, highly-trained, scholarly academics that outline study after study, testing the rules over time, seeking best practice, showing the exceptions that prove the rules, and trying to explain the evolution of marketing practice in a codified way. This is not one of them.

They should be taken at face value – it’s not exactly a ‘How-To’ book, these are not ‘unbreakable rules’, there’s no hidden agenda here, no subtle sub-text to be deciphered, no underlying mystery to be uncovered. It’s a book of principals, guidelines, brief vignettes of experiences that might have value to those just entering the field, or those transitioning from another pocket of the profession. It’s a book, perhaps not THE Book, but the principals it posits are sound and worth the time to read.

I hope you enjoy reading it, that you learn something from it, that you try to adopt some of the philosophies, some of the techniques, and absorb some of the lessons in the stories presented here.

Gina Carr and Terry Brock

Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE

Strong influence translates to more business–and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you’re recognized as an expert in your industry.

In Klout Matters, two of today’s top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simple strategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business.

Keith Ferrazzi

The bestselling business classic on the power of relationships, updated with in-depth  advice for making connections in the digital world.

Do you want to get ahead in life? Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.

The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.

Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:

  • – Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
  • – “Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time—not just when you need something.
  • – Never Eat Alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event—“invisibility” is a fate worse than failure.
  • – Become the “King of Content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.

 

In the course of this book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.

Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.

Lisa Nirell

Today’s marketers face a perilous journey.

As a result of new buyer dynamics, a boardroom-level obsession with marketing ROI, and “big data” driven decision-making tools, today’s marketing leaders are expected to be tech-savvy, data-driven brand ambassadors on the vanguard of change.  But as marketing demands and workloads continue to evolve at the speed of sound, it is becoming more difficult to stop, breathe, and reflect mindfully on future opportunities.

Lisa Nirell’s The Mindful Marketer is a 3-part playbook for thriving in the new world of modern marketing. An industry veteran who has advised companies like Microsoft, Adobe, Bozzuto, and Oracle accelerate growth and build customer mindshare, Nirell shows readers a “middle path” between mindfulness and market acceleration. Among other things, The Mindful Marketer examines how constant connectedness and multi-tasking can contribute to lower productivity, reduced brand repute, executive-level misalignment, and big data investment black holes.

Staying present, Nirell asserts, is the best way to attract lifelong customers, create healthier organizations, and foster breakthrough innovations. Lisa’s personal insights and client success stories show you the opportunities and possible pitfalls presented by modern marketing.

Guy Kawasaki, chief evangelist of Canva and former Apple evangelist, says “In The Mindful Marketer, Lisa Nirell helps you align hearts, minds and actions. This is the secret sauce to connecting with customers.”

D. Keith Pigues

Do your customers make more money doing business with you? 

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives. Learn more about the book and the author at http://www.dkeithpigues.com and view Keith speaking about the topic. View the endorsements for the book here, and learn more about Keen Strategy: http://www.keenstrategy.com/

bizcast

 

Shep Hyken

You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business–in any market and any economy.

Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community.

Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools–like ”Ask the extra question” and ”Focus on the customer, not the money”–are simple, clear, useful for almost anybody, and supported with compelling research and stories.

Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.

Bizcast-for-CSBC-Website

Eugene Montanez

In his book, “Direct Mail is NOT Dead,” Eugene Montanez explains the importance of an effective call to action. Not only does it urge your prospect to respond to your offer, but it also gives you actions to track. When they visit the website or call the phone number you supply, you can count the number of people who respond and use the information to improve the effectiveness of future mailings.