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bookcategory: Marketing

Yitzchok Saftlas

So, What’s the Bottom Line? covers a wide array of topics relating to the business world, from marketing initiatives to communication, customer retention to strategic planning, and everything in between. With short motivational chapters and clear and concise action plans relating to each topic, business professionals will find this new book to be easy to implement and a guarantee for success.

Perfect for salespeople, marketers, seasoned executives or entrepreneurs just starting out, So What’s the Bottom Line? offers clear direction guaranteed to garner results and lead to success in the field. Experience-based tactics and common-sense ideas point out the obvious yet often overlooked human aspect of business and marketing, and demonstrate how to use human relations to further your business goals.

Jeff Fromm

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:

Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more, A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

Gianni Kovacevic

How One House Call Can Change Your Life

A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz kid, introduces Doc to a compelling new investment theme–following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes aropened to the impact that billions of new consumers will have on our environment and how their entrance to our fast-changing world will figure into the economy of the future. Through this journey, he too becomes a hyper-aware participant in the boundless opportunities for responsible wealth creation with his new found knowledge base in what makes realistic environmentalism possible.

Jeffrey Hayzlett

Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeffrey Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.

Kevin Neff

Are you tired of the endless hype and nonsense being pitched to you by marketing sales people? Ever get frustrated with not knowing the impact, if any, that your marketing efforts are actually having on your business? Did you realize that you CAN have more control over your business destiny than you thought possible? Award winning advertising and marketing veteran Kevin Neff shows you that It can be as simple as replacing all the marketing nonsense you are being told, and sold, with good old fashioned commonsense! If you are a current or future business owner, this is a must read book.

Mike Moran

For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.

Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it.

Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have.

You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to:

Focus relentlessly on business value, not tactics
Overcome the obstacles that make search marketing so challenging
Get into your searcher’s mind, and discover how her behavior may change based on situation or device
Understand what happens technically when a user searches—and make the most of that knowledge
Create a focused program that can earn the support it will need to succeed
Clarify your goals and link them to specific measurements
Craft search terms and copy that attracts your best prospects and customers
Optimize content by getting writers and tech people working together
Address the critical challenges of quality in both paid and organic search
Avoid overly clever tricks that can destroy your effectiveness
Identify and resolve problems as soon as they emerge
Redesign day-to-day operating procedures to optimize search performance

Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly.

Sandy Jones-Kaminski

Everyone knows the feeling – you get to an event and, not knowing who to talk to or where to turn, you start to freeze up. Read this book to find the remedy for networking stage fright as well as how not to feel sleazy when you’re trying to cultivate connections at events. It offers a compendium of stories, advice, and resources for how to network easily, naturally and effectively. The book also provides valuable information on social networking tools and technology that will promote new contacts and connections.

Today, more than ever, the quality of your network contributes to your net worth. And the only way to create a quality network is to actually focus on quality over quantity when attempting to make new connections. Through this #1 pick on the Inc.com 2010 Business Book Wish List, you will learn how to:

-make quality connections
-cultivate relationships that drive new business and increase the value of your professional brand
-expand your circle of influence through networking at events and social networking tools
-write a great introduction email
-create good “social capital”
-stop dreading networking events!

Michael Kerr

Attract and retain top talent, brand your business to stand out from the heard, energize employees, and turn customers into passionate fans. The Humor Advantage is packed with ideas on how you, your team, and your entire organization can put humor to work effectively in any business to get the results you need. The Humor Advantage describes how dozens of companies from around the world have built healthier, more innovative and more service-driven cultures.

Steven Kotler & Peter H. Diamandis

Bold: How to Go Big, Create Wealth and Impact the World

Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two of the book focuses on the Psychology of Bold, drawing on insights from billionaire entrepreneurs Larry Page, Elon Musk, Richard Branson, and Jeff Bezos. In addition, Diamandis reveals his entrepreneurial secrets garnered from building fifteen companies, including such audacious ventures as Singularity University, XPRIZE, Planetary Resources, and Human Longevity, Inc. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.

Bold is both a manifesto and a manual. It is today’s exponential entrepreneur’s go-to resource on the use of emerging technologies, thinking at scale, and the awesome power of crowd-powered tools.

Mark Hunter

High-Profit Selling: Win The Sale Without Compromising on Price

Too many sales professionals rely upon discounts to close sales, but there is a better way to build profit.  In Mark Hunter’s book High-Profit Selling, he shows how to avoid making costly concessions.  He outlines proven strategies to help salespeople identify the right prospects, better communicate value, and close more effectively.  It is possible to win the sale without compromising on price, and this book shows you how!