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Don Crawley

Now in its third edition, The Compassionate Geek by Don Crawley, was written by a tech person for tech people. There are no frills, just customer service best practices and ideas that actually work! Filled with practical customer service tips, best practices, and real-world techniques, The Compassionate Geek is a quick read with equally fast results. Each chapter includes a reflection and discussion section to help you improve your customer service skills. There are lots of personal stories and examples of mistakes made and lessons learned. This new edition adds an entire chapter on overcoming personal and professional obstacles. All of the information is presented in a straightforward style that you can understand and use right away. There’s nothing foo-foo, just down-to-earth tips and technical support best practices learned from years of working with technical staff and demanding customers and end users.

Mark Sephton

DISCOVER who you are. IMAGINE who you could be, and ACHIEVE all the potential within you.

We are all only as good as the thoughts we think. What are you thinking? If you want to change your life, you have to change the way you think. Your mind is a steering wheel, and you can move it in any direction you desire.

Personal mentor to entrepreneurs Mark Sephton challenges you to create the right environment and mental culture to tap into your creative genius.

Inside Job is built on your capability to work on the way you think, act and behave. Your beliefs about who you are determine your behaviour. The way we think, our attitude and mindset toward ourselves is an “inside job.” Discovering your own identity and purpose is paramount to achieving extraordinary shifts in the way you live, develop and advance. In this way, you can fully understand who you are and live out of your own identity.

As a society, we’re only one thought away from a cure for AIDS and cancer. We must create an environment where we each intentionally strengthen our ability to harvest the thoughts that could bring liberation, breakthrough and success— not just for ourselves but for our communities and our world.

Sephton share’s his personal story of struggle, setbacks and challenges that have shaped the successful man he is today. Often in life, others want what you have, but few are willing to go through what you did in order to get it. Mark shares his story to encourage and liberate and, in the process, reveals stories that created mindset shifts, character building and a mental culture that stimulated personal growth. Inside Job encourages people to have the audacity not just to think and dream, but to act.

Sephton shares countless groundbreaking methods and mindset shifts that have led to the turnaround of entrepreneurial businesses and their leaders through his professional life:

  • The ability to take a thought and put it into action
  • Be you everyone else is taken
  • Jump in the driver’s seat, and take the wheel
  • Life is a marathon not a sprint
  • Breaks lead to breakthroughs
  • Small victories today will change the course of tomorrow
  • Turn adversity into advantage
  • We learn so much from mistakes— let’s go make some more
  • Affect the environment in which you are planted

David Long

Did you know that of every 100 employees hired, only 6 or 7 will ever be promoted to their first management position. If you’re a manager now, and you probably are if you’re reading this, “Congratulations!” You’re one of the 7% who made it! That’s the good news. Now, here’s the bad news. Statistically speaking you won’t be promoted again. The vast majority of these first time managers will eventually fail, and only 1 in 7 will stay in management with their present company for 5 years. Built to Lead is a “get-in-the-trenches with you, no-holds-barred” discussion about maximizing your ability to have an amazing management career. It tackles, head-on, the lies you’ve been told about how to reach the top in your company, and shows you what REALLY WORKS! David has reached the Top 10% in three separate industries, and the principles he teaches are universal, regardless of your industry. You’ll read the stories of ordinary people (just like you), from managers, employees, and friends, who are very successful today as a result of listening to the advice contained in this book. Motivational CEO David Long shares with you his powerful “7 Management R.E.W.A.R.D.S Principles” for career success.

Andy Paul

Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but disappeared. To compete success fully, sellers must set themselves apart in the eyes of buyers. Amp Up Your Sales shows anyone how to become the trusted sales professional who consistently wins new business. Customers are overloaded with information, overwhelmed by options, and short on time – so the salesperson who is always responsive and completely focused on value, is the one who will stand out from the crowd and get the sale. Combining leading-edge research with field experience, the book shows readers how to: maximize the value of their selling; accelerate responsiveness to build trust and credibility; earn valuable selling time with customers; shape the buyer’s vision; integrate persuasive stories into their sales process; and, build lasting relationships through follow-up and customer service. Insightful and practical, the book arms salespeople with a powerful set of strategies they can use to spur buyers to say yes!

Bizcast-for-CSBC-Website

David Newman

As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer.

But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?

Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

  • – Avoid blah, blah, blah marketing
  • – Use magnetic marketing strategies that pull (not push) qualified prospects into your world
  • – Get noticed using the power of 3PR
  • – Position yourself as the go-to expert in your field
  • – Become the obvious choice by building your Thought Leadership Platform
  • – Do social media right
  • – Zero in on your customers’ pain/gain factors
  • – Learn to speak prospect language about prospect problems
  • – Generate a steady stream of referrals
  • – Identify and focus on high-payoff marketing activities
  • – Gain clarity, confidence and control so you sell more – more easily and more often
  • – Cultivate and leverage enthusiastic advocates
  • – And more

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

Marcia Reynolds

Leaders, managers, and coaches are charged with getting people to stretch their limits but are often unsuccessful. Top leadership coach Marcia Reynolds says the problem is, incorrectly handled, difficult conversations create more resistance than growth. Reynolds offers a model and methods for discovering what to say so people change their own minds. As a result, leaders equip people to find their own solutions, see situations more strategically, and grow beyond their limitations.

Reynolds explains how to pick the right time and place to enter the discomfort zone and how to create a “safety bubble” so that people will trust your intentions. Then, drawing on recent discoveries in the neuroscience of learning, she helps leaders ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Instead of being told, people see for themselves where they’re falling short and how they can do better, resulting in lasting changes. She includes numerous examples and case studies to see the techniques in action.

Conversations in the Discomfort Zone will never be easy. But with Reynolds’ assistance, a trip there will result in breakthrough solutions, lasting changes, and an engaged workforce.

Bizcast-for-CSBC-Website 

David Poulos

Everyone can “do” marketing . . . right?

Marketing Doctor’s Survival Notes is a collection of essays, articles, blog posts and white papers on marketing and related topics that proves otherwise on virtually every page. The stories, recommendations, guidelines and suggestions in this book are intended to provide marketers with a framework, a skeleton, upon which to build their own experience library. They are based on over thirty years of experimental trial and error, of avoiding, bending, breaking, circumventing and twisting the accepted “rules” of marketing practice. The win/loss record in that time gives credence to the saying that rules were meant to be broken. There are many books on the marketing resource shelf written by highly-credentialed, highly-trained, scholarly academics that outline study after study, testing the rules over time, seeking best practice, showing the exceptions that prove the rules, and trying to explain the evolution of marketing practice in a codified way. This is not one of them.

They should be taken at face value – it’s not exactly a ‘How-To’ book, these are not ‘unbreakable rules’, there’s no hidden agenda here, no subtle sub-text to be deciphered, no underlying mystery to be uncovered. It’s a book of principals, guidelines, brief vignettes of experiences that might have value to those just entering the field, or those transitioning from another pocket of the profession. It’s a book, perhaps not THE Book, but the principals it posits are sound and worth the time to read.

I hope you enjoy reading it, that you learn something from it, that you try to adopt some of the philosophies, some of the techniques, and absorb some of the lessons in the stories presented here.

Joanne Black

Over the last decade, the rapid growth of social media, the emergence of the cloud, and a myriad of other technological developments have ushered in what pundits call “Sales 2.0.” But while much about sales has changed, one thing never will: People still buy from people they know, like, and trust.

 Pick Up the Damn Phone! focuses on the intersection of sales, technology, and referrals—the marriage of the old (relationships) with the new (technology). Each of these has its place in sales. In fact, they are interwoven, interdependent, and inextricably connected. In Pick Up the Damn Phone!, Joanne Black explores these connections and explains how to leverage the invaluable sales intelligence that new technologies provide—and how to know when it’s time to put away the toys and have a grown-up conversation.

Mildred Talabi

Successful job hunting isn’t about luck, chance, or hope… Successful job hunting is a SCIENCE!

In her ground-breaking book, The Science of Successful Job Hunting, Mildred Talabi draws on many years of careers experience and some of her best blog posts to bring you 35 chapters and over 180 pages of practical, easy-to-read content you can use in your job hunting.

You will discover:

  • 51 quick and easy ways to improve your CV and double your chances of hearing back from the employer;
  • How to make recruitment agencies your allies to accelerate your job hunt and boost your employment prospects;
  • How to confidently handle the 10 most common interview questions that most jobseekers fear;
  • 3 killer reasons to include Twitter and other social media platforms in your job hunt;

 

…and much, much more!

The Science of Successful Job Hunting is your bullet-proof blueprint for job hunting success.

Lisa Nirell

Today’s marketers face a perilous journey.

As a result of new buyer dynamics, a boardroom-level obsession with marketing ROI, and “big data” driven decision-making tools, today’s marketing leaders are expected to be tech-savvy, data-driven brand ambassadors on the vanguard of change.  But as marketing demands and workloads continue to evolve at the speed of sound, it is becoming more difficult to stop, breathe, and reflect mindfully on future opportunities.

Lisa Nirell’s The Mindful Marketer is a 3-part playbook for thriving in the new world of modern marketing. An industry veteran who has advised companies like Microsoft, Adobe, Bozzuto, and Oracle accelerate growth and build customer mindshare, Nirell shows readers a “middle path” between mindfulness and market acceleration. Among other things, The Mindful Marketer examines how constant connectedness and multi-tasking can contribute to lower productivity, reduced brand repute, executive-level misalignment, and big data investment black holes.

Staying present, Nirell asserts, is the best way to attract lifelong customers, create healthier organizations, and foster breakthrough innovations. Lisa’s personal insights and client success stories show you the opportunities and possible pitfalls presented by modern marketing.

Guy Kawasaki, chief evangelist of Canva and former Apple evangelist, says “In The Mindful Marketer, Lisa Nirell helps you align hearts, minds and actions. This is the secret sauce to connecting with customers.”