The World is Shrinking!
The biggest change in the way we now communicate globally is the revelation of social media. Its impact has been so huge that we can now communicate across the planet with such ease that our marketplaces have got significantly larger, and our networks are now much easier to reach.
For those unaware of what the term ‘social media’ relates to, it is the collective term of platforms such as Facebook, LinkedIn, Twitter and YouTube, and these forms of media are changing the way that we now communicate. This shift in communications sounds drastic, and for many we are fearful of change – particularly when there is technology involved. However, this is nothing new; this is just modern day word of mouth, and as a tool for building business is like stepping back in time. This is about building relationships with your customers and community, as well as understanding what others are saying about you, to build your brand and grow your business.
In this article, I want to give you the basics in a simple process that all can follow, get you off to a great start with social media and ensure that it can start to help you and your business. One thing I am not is an expert. However, I have used social media with great results for both my own business and for clients, and I am happy to share those lessons with you.
First Impressions Count!
Just like in the real world, you never get a second chance to make a first impression when it comes to social media. Before you open for business, I would seriously recommend that you take the time to fully complete your profiles.
On LinkedIn, this means completing all fields from start to finish. It serves as your online CV, and if you were looking for a new job then you would certainly make sure that your CV shared the right message and was complete. On Twitter, you only have a few characters, so ensure that your biography delivers a strong message that intrigues people to find out more.
On all platforms, the visual appearance is also critical. You can use certain areas to apply your brand identity and convey your business message. This can be done simply and easily by speaking with your designers to create the correct sized artwork. Consider your photography. These are social platforms, so images should be warm, friendly and not too corporate, and I believe should always include the image of a person and not just that of a company logo.
Build Audience
Once you are all set up most people start to worry about their outbound content. Now your content and posts are important, yet only when people are listening. Social media is particularly useful as a communication tool to the people that already know you, so I would start there. If using it for business, then my first action would be to connect with as many of your existing customers and contacts as possible. You can do this by uploading your contacts as a database and sending out an invitation. Additionally you should look to use all current communication tools to let people know that you are active on social media. This means adding social media icons to your e-mail signature and stationery, informing all your customers when you write to them, making it a news story on your website and adding leaflets or posters in the view of your customers to entice them to your profiles. To actually get them to your profiles is harder than just asking though, so running a competition or great offer to reward them for visiting your profiles, and connecting with you, will drastically improve your chances. Remember that investing in this audience is critical in achieving social media success; without an audience, your great work could be wasted.
Be interesting
When it comes to content, the key is to remember that these are social platforms. Very few people are enjoying times on social media because they want to be sold to. To be interesting, you need to be varied with your communication and show yourself as human. If your message becomes
monotonous, you become boring and people stop listening, so keep your outbound content varied. For me this means posting in 3 areas:
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- Firstly, commenting on or sharing useful information relating to your wider industry as a whole.
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- Secondly, presenting your products and services but only with customer focused offers relating to the action that precedes the sale and not the sale itself. For example, if you were a car retailer, you should provide an offer to get people to visit the showroom and not to buy the car.
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- Finally, be human. To succeed in Social Media, you must be prepared to share some personal information. Life and family events, as well as successes and failures, are great ways of starting dialogue.
Please remember that the aim of posting content is to start a conversation or encourage debate. Starting conversation with your contacts opens you up to their contacts and then your network grows!
Best-selling author, multiple award winner and one of the most sought after speakers on the circuit, Phil M Jones is highly regarded as the world’s leading sales trainer.
From training more than two million people worldwide to coaching some of the biggest brands in the world, Phil’s mission to teach the world to sell has resulted in his expertise being globally recognized.
By understanding behavior, he’s able to use his infectious thought-provoking style of delivery to make long-lasting change by re-wiring beliefs and instilling what he refers to as his Magic Words.
By teaching audiences how to use particular word patterns and showing them exactly what to say in order to work around difficult situations, Phil is able to help non-sales people to increase their activity and have more of the right conversations to generate more of the right outcomes.
Having won multiple awards, including the prestigious Sales Trainer of the Year in 2013, Phil has written a series of best-selling books and has a number of online training programs that have enrolled tens of thousands of members.
From working with small business owners that are looking to increase sales to leverage their livelihood to globally recognized companies that want to drive more activity from their staff, Phil’s unique skill set allows him to serve a vast mix of people with entirely different goals.
Phil now travels the world, speaking to audiences in all corners of the globe. To date, he’s spoken in 56 different countries across five continents, and with his growing popularity, he’s expected to add many more to his roster.|Best-selling author, multiple award winner and one of the most sought after speakers on the circuit, Phil M Jones is highly regarded as the world’s leading sales trainer.
From training more than two million people worldwide to coaching some of the biggest brands in the world, Phil’s mission to teach the world to sell has resulted in his expertise being globally recognized.
By understanding behavior, he’s able to use his infectious thought-provoking style of delivery to make long-lasting change by re-wiring beliefs and instilling what he refers to as his Magic Words.
By teaching audiences how to use particular word patterns and showing them exactly what to say in order to work around difficult situations, Phil is able to help non-sales people to increase their activity and have more of the right conversations to generate more of the right outcomes.
Having won multiple awards, including the prestigious Sales Trainer of the Year in 2013, Phil has written a series of best-selling books and has a number of online training programs that have enrolled tens of thousands of members.
From working with small business owners that are looking to increase sales to leverage their livelihood to globally recognized companies that want to drive more activity from their staff, Phil’s unique skill set allows him to serve a vast mix of people with entirely different goals.
Phil now travels the world, speaking to audiences in all corners of the globe. To date, he’s spoken in 56 different countries across five continents, and with his growing popularity, he’s expected to add many more to his roster.|Best-selling author, multiple award winner and one of the most sought after speakers on the circuit, Phil M Jones is highly regarded as the world’s leading sales trainer.
From training more than two million people worldwide to coaching some of the biggest brands in the world, Phil’s mission to teach the world to sell has resulted in his expertise being globally recognized.
By understanding behavior, he’s able to use his infectious thought-provoking style of delivery to make long-lasting change by re-wiring beliefs and instilling what he refers to as his Magic Words.
By teaching audiences how to use particular word patterns and showing them exactly what to say in order to work around difficult situations, Phil is able to help non-sales people to increase their activity and have more of the right conversations to generate more of the right outcomes.
Having won multiple awards, including the prestigious Sales Trainer of the Year in 2013, Phil has written a series of best-selling books and has a number of online training programs that have enrolled tens of thousands of members.
From working with small business owners that are looking to increase sales to leverage their livelihood to globally recognized companies that want to drive more activity from their staff, Phil’s unique skill set allows him to serve a vast mix of people with entirely different goals.
Phil now travels the world, speaking to audiences in all corners of the globe. To date, he’s spoken in 56 different countries across five continents, and with his growing popularity, he’s expected to add many more to his roster.
From training more than two million people worldwide to coaching some of the biggest brands in the world, Phil’s mission to teach the world to sell has resulted in his expertise being globally recognized.
By understanding behavior, he’s able to use his infectious thought-provoking style of delivery to make long-lasting change by re-wiring beliefs and instilling what he refers to as his Magic Words.
By teaching audiences how to use particular word patterns and showing them exactly what to say in order to work around difficult situations, Phil is able to help non-sales people to increase their activity and have more of the right conversations to generate more of the right outcomes.
Having won multiple awards, including the prestigious Sales Trainer of the Year in 2013, Phil has written a series of best-selling books and has a number of online training programs that have enrolled tens of thousands of members.
From working with small business owners that are looking to increase sales to leverage their livelihood to globally recognized companies that want to drive more activity from their staff, Phil’s unique skill set allows him to serve a vast mix of people with entirely different goals.
Phil now travels the world, speaking to audiences in all corners of the globe. To date, he’s spoken in 56 different countries across five continents, and with his growing popularity, he’s expected to add many more to his roster.|Best-selling author, multiple award winner and one of the most sought after speakers on the circuit, Phil M Jones is highly regarded as the world’s leading sales trainer.
From training more than two million people worldwide to coaching some of the biggest brands in the world, Phil’s mission to teach the world to sell has resulted in his expertise being globally recognized.
By understanding behavior, he’s able to use his infectious thought-provoking style of delivery to make long-lasting change by re-wiring beliefs and instilling what he refers to as his Magic Words.
By teaching audiences how to use particular word patterns and showing them exactly what to say in order to work around difficult situations, Phil is able to help non-sales people to increase their activity and have more of the right conversations to generate more of the right outcomes.
Having won multiple awards, including the prestigious Sales Trainer of the Year in 2013, Phil has written a series of best-selling books and has a number of online training programs that have enrolled tens of thousands of members.
From working with small business owners that are looking to increase sales to leverage their livelihood to globally recognized companies that want to drive more activity from their staff, Phil’s unique skill set allows him to serve a vast mix of people with entirely different goals.
Phil now travels the world, speaking to audiences in all corners of the globe. To date, he’s spoken in 56 different countries across five continents, and with his growing popularity, he’s expected to add many more to his roster.|Best-selling author, multiple award winner and one of the most sought after speakers on the circuit, Phil M Jones is highly regarded as the world’s leading sales trainer.
From training more than two million people worldwide to coaching some of the biggest brands in the world, Phil’s mission to teach the world to sell has resulted in his expertise being globally recognized.
By understanding behavior, he’s able to use his infectious thought-provoking style of delivery to make long-lasting change by re-wiring beliefs and instilling what he refers to as his Magic Words.
By teaching audiences how to use particular word patterns and showing them exactly what to say in order to work around difficult situations, Phil is able to help non-sales people to increase their activity and have more of the right conversations to generate more of the right outcomes.
Having won multiple awards, including the prestigious Sales Trainer of the Year in 2013, Phil has written a series of best-selling books and has a number of online training programs that have enrolled tens of thousands of members.
From working with small business owners that are looking to increase sales to leverage their livelihood to globally recognized companies that want to drive more activity from their staff, Phil’s unique skill set allows him to serve a vast mix of people with entirely different goals.
Phil now travels the world, speaking to audiences in all corners of the globe. To date, he’s spoken in 56 different countries across five continents, and with his growing popularity, he’s expected to add many more to his roster.
Latest posts by Phil Jones (see all)
- Business Builder – A Tool to Help You Acquire More Customers - October 17, 2017
- Magic Words: Increase Your Average Transaction Value - October 16, 2017
- The Social Devolution of Business - October 13, 2017
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