C-Suite Network™

The Business Case for Mindful Sales


No matter the size of y0ur company you are trying to sell something to someone for money.  Sales is, in fact, improving the lives of people no matter if you sell cars, technology, or food. In today’s instant economy that means both sales professionals and customers expect, us to sell more, faster than your competition.  As a sales professional that can mean higher goals, shorter time frames and hard to reach sales goals.  As these continue day after day it causes stress, overwhelm, turnover and burnout of an unmotivated sales team.  Or, worse such a highly competitive sales team there is no team morale at all. It means your company suffers from mind-full ness.  Mindfulness is expensive to your bottom line.

What is mindfulness in the sales process? Mindfulness is the practice of being present in the moment, without judgment. There are many definitions of mindfulness. Over the years this definition is starting to refine. Mindfulness is at its core awareness.  When you become aware your team is overwhelmed to the point of losing sales it’s time for mindfulness.  Simple, easy 2-5 minute questions, affirmations, and activities that can reduce the stress and regain focus on the sales cycle.

There are many ways to be mindful and techniques to bring you back to the present moment, to bring your brain, heart, and body back to focus.  As a sales professional, I like to use short, simple affirmations to re-set my brain in times of stress.

Mindfulness can be practiced no matter where you are selling, as an individual or as part of a group as part of a meeting or during a retreat. I have won client projects by taking a moment to be mindful with my clients honoring what they are going thru personally and professionally.  In fact, mindfulness is so easy you can practice it anywhere! Mindfulness can be practiced for the sole purpose of becoming more mindful and there are several mindfulness practices and organizations that are designed for specific groups of people.

We all take ourselves too seriously, with a fear of failure driving the daily regiment of sales offices. Whether you are a perfectionist who will not accept anything less than an A+ on your report metrics, or you are an average sales professional who does what it takes to get by each day, we invite you to become more mindful in every part of your day.  Don’t take my word for it, try it with your team and measure the results.

Excerpt from “Sell More Stress Less: 52 Tips to Become a Mindful Sales Professional” by Holly Duckworth & Eric Szymanski – Available at Amazon.com

To learn more about how Eric & Holly can help your organization, please visit www.leadershipsolutionsinternational.com or www.mindfulsalestraining.com

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