How do you stand out from the Speaker crowd?
Be creatively generous.
Recently, I was hired by a speaker colleague, Jen Slaw, to capture candid, event photos of her presentation to a group of accountants.
I mean, how can I say no to a speaker who juggles as part of her presentations, right?
I mean, don’t get me wrong, I love shooting speakers of all persuasions, but, when props are included in the mix, it makes for an exciting time:
Although she is very familiar with my work through the NYC chapter of the National Speakers Association and knows how I make a concerted effort to capture magical moments big and small, she made a point to tell me that she wanted a large portion of the images to capture attendees participating in the group activities.
And, so I did:
I was curious to know why she specifically requested these types of photos.
She mentioned that these specific images were going to be bundled together and emailed to the event organizer as a thank you for their participation.
What a creative way to leverage these images!
I had actually never heard of one of my clients doing this before, and yet, it makes so much sense.
It offers yet another reason why it’s a no brainer to invest in a professional photographer to cover your presentations and workshops, especially if they have interactive and team-building components.
By offering these images to the company or foundation that hired you, you’re ingratiating yourself by going the extra mile and offering extra value to their members and employees.
As a result, when their next monthly, quarterly or annual meeting comes around, guess who the organizers will be calling again to present?
In addition, when other departments within the organization conduct their own monthly, quarterly or annual meetings, the opportunity for you to be referred to them increases exponentially because of your thoughtful and generous add-on.
As for the attendees, these candid images offer them a fun and personalized memento from what otherwise would’ve been an endless meeting of talking heads and powerpoint presentations.
Also, when you share these images with attendees, it affords them the chance to post some of their favorites on social in order to share the wonderful experience they had while listening and participating during your presentation…
…which is, by the way, a great way to promote you to their networks.
The best part?
If you already hire professional photographers to cover your events and talks, you can simply ask them to focus more on the audience to capture these moments, and the work is done. You’re already making the investment and are tailoring it to help create added value for your clients.
If you don’t, perhaps now you can see the versatility and value of candid event images beyond posting them on your social media feeds and blog articles.
At the very least, you will make the attendees smile, which counts for something, doesn’t it, 🙂
John DeMato is an NYC branded lifestyle portrait photographer and content creation expert who serves speakers, authors, coaches and high-level entrepreneurs across the country. His 50+ e-book, S.H.A.R.E. M.A.G.I.C.A.L. I.D.E.A.S., lays out the how, what, and why behind creating a memorable and referable online presence – sign up to get your FREE copy today.
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