Women In Leadership

Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #5, I’m still covering some of the mistakes that I made 13 years ago when I started my very first podcast.

It was a co-hosted podcast that started in 2008. Go back to a couple of tips. And I share a little bit more about why I started back in Tip #2, I believe it is, but today, I’m covering tip #5. And that mistake is focusing on building a large audience versus a niched audience. Now previously, I’ve mentioned that we used to compare our podcast to mainstream radio, it really was the only thing that we can compare it to. We think an audio radio podcast is audio obviously now there’s a video as well and live to stream. But back then it wasn’t.

I know even over the number of years that I’ve continued podcasting, one of the questions that I’m often asked, is do you have sponsors on the show? And I would say 99.99% of the time, I say no, we don’t because I recognize the value of a highly niched audience. And I know that the know, like, and trust that I have built with my community, with my listeners, I do not want to break because all of a sudden I’ve got these random ads from organizations that have paid me pittance in comparison to if my audience steps into my programs, VIP coaching programs, but training and such highly niched audience is much better than a large audience.

And I’ve said it before, I’ll say it again, I would much rather have a high niche, more highly engaged, a smaller audience of my ideal clients who love what I talk about, who are benefiting from it, who are hiring me, who are sharing my content, and recommending me to their colleagues and people that they know that would potentially need my services, than having a huge audience of people that maybe are enjoying the content, however, they’re not really taking action, they’re not hiring me, they’re not generating any leads for me or even referrals and recommendations of my ideal clients.

I always say to speak to an audience of one. And when you really are speaking, beautifully cutting through the noise for that audience of one. That audience of one and will become four, become eight and 16, and so on and so forth.

So, mistake number five, focusing on building a large audience versus what you should be doing, focusing on building a niche audience. And that means it could be a smaller niche audience. But a smaller niche audience that is more highly engaged, is ultimately going to allow you to monetize your own message, which I talked about in tip #4, rather than monetizing someone else’s, which is something that you should be focusing on to monetize your own message.

So hope that tip was helpful. Don’t focus on building a large audience. Vanity numbers are not bankable. Rather focus on building a niche audience that is far more highly engaged and more likely to hire you. As you continue to build know, like, and trust.

I’ll see you in the next tip. 

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If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter 
• Linkedin 

To staying ambitious, Annemarie 

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Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #4, which are the mistakes I made 13 years ago when I started my very first podcast. 

This tip follows on from tip #3 – comparing and thinking a podcast is like mainstream radio, which is not. Your podcast audience, especially if you are attracting a niched audience of your ideal clients – can be far more engaged than a large audience of people just listening for entertainment or easy listening, which is what you would typically find with a radio station. 

Which leads to the next mistake my cohost and I made, which is to assume in order to best monetize your podcast – you do that through advertising and sponsorships. 

Don’t get me wrong – sponsors are certainly a way to monetise your podcast and can work well if you have a specific business model that is best suited to sponsorships. 

However, for a service-based business – a coach with expertise in your podcast is better positioned to continue to showcase your expertise, while creating an audience of your ideal clients who you can continue to build know, like and trust and then begin to nurture listeners who are ready to make that next step, nurture them into leads by getting them off your podcast and onto your list. I share more about that in my Profitable & Purposeful Podcasting Masterclass about this exact step I use on my podcast and now teach all of my clients. I’ll share the link so you can get access to the Masterclass at the end of this tip. 

Building a community of your ideal client, continuing to build know like and trust, and nurturing listeners into leads and ultimately customers is how you monetize your podcast. You monetize your message. 

I’ll share more in upcoming tips in this series. 

Post a review and share it!  

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter 
• Linkedin 

To staying ambitious, Annemarie 

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Have you heard the saying ‘Less is more? It’s a paradox – an oxymoron, that has been used across many industries. 

In fact, it’s something I’ve said too when it comes to a coach developing their message and content: Less IS More. 

How so?  

I share more in today’s episode.   

RESOURCES:  

• Subscribe to my weekly newsletter – The Influence Bulletin 
• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie  

A Personal Message from Annemarie…

Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform so you become known as an influential voice in your industry?

Access my free How to Create a Profitable Podcasting Masterclass, where I’ll show you:

• Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;
• Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;
• Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;
• The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;
• Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass

YOUR SAY:

What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!

Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

  The post [Ep #184] Coaches, Why LESS really is MORE to grow your brand and business appeared first on The Ambitious Entrepreneur Podcast Network  

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Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast. 

My co-host and I assumed this too, however, we were wrong. 

In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) – many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.  

However, one of the things we didn’t realize back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience. 

And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else’s. 

I share more in today’s tip. 

Additional Resources: 

• Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants

Post a review and share it!  

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter 
• Linkedin 

To staying ambitious, Annemarie 

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Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you.  

You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client?  

Yes? You’re not alone.  

This was me several years ago every Monday as I sat in front of my computer ready to write an article for my newsletter subscribers.  

It was often difficult to come up with a topic that I felt my community of ambitious business owners would find inspiring and relevant, and that would help them take their business to the next level. 

Thankfully, this doesn’t happen that often anymore as I’ve discovered a few different ways to get my ideas flowing. 

So, if you find yourself sitting in front of my computer screen with writer’s block, here are three ways to help you get your creative juices flowing so you can create informative content that your ideal clients will love AND that will build your credibility and continue to position you as an expert in your field.  

RESOURCES:  

• The Influence Bulletin  
• Core Business Foundations: Your Pathway to Profitable and Sustainable Business Growth  
• Book a time to chat with Annemarie 
• The Influence Alliance Special Podcast Series: How to stand out, be heard and INFLUENCE for coaches and consultants 

A Personal Message from Annemarie…

Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform so you become known as an influential voice in your industry?

Access my free How to Create a Profitable Podcasting Masterclass, where I’ll show you:

• Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;
• Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;
• Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;
• The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;
• Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass

YOUR SAY:

What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!

Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

 The post [Ep#183] 3 Steps to Compelling Content that Clients LOVE appeared first on The Ambitious Entrepreneur Podcast Network  

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Hi this is Annemarie and welcome to another #ListenerIntoLead tip. 

This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.  

As businesses we know it can take multiple touchpoints for people to get to ‘know, like, and trust’ you. 

And, there’s a difference between your audience building ‘know, like and trust’ with you as a podcast host versus listening to you and building ‘know, like, and trust’ through the lens of ‘do I want to work with this person?’ 

In fact, I would say that a majority of your audience is not really looking to buy, but rather to learn, to be inspired, and/or to find and answer to a solution. They’re not really in buying mode. 

But there are some subtle things you can do… 

I share more in today’s tip. 

Additional Resources: 

• Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants

Post a review and share it!  

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter 
• Linkedin 

To staying ambitious, Annemarie 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to know what the three keys to success are? 

Hint: Clarity + Consistency + Constancy = SUCCESS 

In this brief episode, Annemarie shares what each is and what you should be focusing on in order to position yourself for success. 

Enjoy! 

So, do you have the clarity you need in the areas I mentioned in today’s episode? Are you showing up consistently with the ONE clear and concise message? And, are you showing up regularly over time to ensure your building and maintaining the momentum you need to become that influential Trusted Authority? These three areas are KEY to your success! 

And, if clarity in your message and what makes you unique and uncopyable is something you’re struggling with, access our free Distinguishable, Uncopyable and Irresistible Masterclass – even if you’re in a crowded marketplace for some more tips.

Or, book a time in my calendar, and let’s see how I can best support you. 

RESOURCES:  

• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie 

Enjoy This Podcast?If you enjoyed today’s episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 

Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 

For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 

You can also follow us through Facebook. 

Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 

Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 

Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter
• Linkedin 

To staying ambitious, 

Annemarie

 The post [Ep#182] 3 Keys to Success appeared first on The Ambitious Entrepreneur Podcast Network  

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Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #1. 

A question I was asked once was “Is there a difference between podcasting and podcasting as a business?” My answer was, yes, absolutely there is a big difference. 

It’s easy to start a podcast. We have incredible tools and technologies at our fingertips making it very easy to press record, start speaking or interviewing a guest, then uploading to a podcast host. Congratulations – you are a podcaster. 

However, starting a podcast as a business, to build your visibility and reach and build an audience of your ideal clients, while building your reputation as a trusted authority, so you become THE choice vs just a choice while building your revenue as you begin to nurture listeners into leads, inquiries and ultimately paying customers – well that’s another matter altogether. It takes the right strategy and the right steps to get everything in place. 

Just like it’s relatively simple to start a coaching business. However, starting a coaching business that’s profitable and scalable, well that’s another matter altogether, It takes the right strategy, the right steps, and the right systems, to ensure you are able to grow your business the right way. 

And, it’s the same when it comes to podcasting as a business. 

So, is there a difference between podcasting and podcasting as a business? Yes, there is!  

Which is what this ListenerIntoLead series is all about.

In the next few tips, I’m going to share the mistakes my cohost and I made and what I know to do differently so you can start to generate results from your very first episode. 

I’ll see you in the next #ListenerIntoLead tip.  

Additional Resources: 

• Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants

Post a review and share it!  

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter 
• Linkedin 

To staying ambitious, Annemarie 

Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today says, “If you are the smartest person you know, go out and meet some new people!” 

Joining me on today’s show is Stefani Boyd.

Stefani is a broker, mortgage, and loan expert who specializes in helping real estate agents gain an edge in this competitive market and has both her real estate and mortgage broker licenses and is the CEO of her own corporation. She is a proud Air Force mom, has three sons, two granddaughters, and her adorable Pomeranian, Lola. 

Stefani is passionate about grassroots community outreach and enjoys working with her community to find solutions to help people experiencing homelessness in Sacramento. 

On today’s show, Stefani is going to share:  

1. The importance of diversification – whether that means your investment portfolio or your friend group. 
2. Why never giving up is not an option. 
3. Time is money, but some of the best things in life really are free, so make sure you don’t miss out on the important things because you’re chasing that cash. 

A Personal Message from Annemarie…

Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform so you become known as an influential voice in your industry?

Access my free How to Create a Profitable Podcasting Masterclass, where I’ll show you:

• Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;
• Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;
• Three Changes in Consumer Behavior you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;
• The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;
• Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass

YOUR SAY:

What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!

Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

The post [Ep#181] The Importance of Diversification appeared first on The Ambitious Entrepreneur Podcast Network  

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Hey, it’s Annemarie – welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable, and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise. 

This is Tip #30 – wow, we made it!!! 

If I was to ask you to define Personal Branding – or your Personal Brand – how would you respond?

If you said your Personal Brand is your reputation – you’d be correct. 

Personal Branding – or your Personal Brand is not a fad, it’s not a buzzword that some marketers have begun throwing around as the flavor of the day.  

In fact, in my former business – a Career Consultancy we were talking about the importance of Personal Branding back in the 2000s. So, it’s NOT a fad at all! 

Your Personal Brand is your reputation. It’s what people think about you when your name is mentioned. It’s what people say about you when asked to share their experiences.  

And, while you can’t control what people think or say about you, you CAN influence it. 

By your actions, your interactions, your conversations, – everything can impact your reputation, your Personal Brand.  

Positively. Or negatively. 

If you do a Personal Brand audit today – would people think and say the exact things you’d want them to say?  

Or are you leaving it to chance. 

If you asked 5 people (who knew you well) to describe you in 5 words – would the 5 words they use to describe you be the same? 

And, more importantly, are they the 5 words you would want them to use to describe you?  

YOUR NEXT STEP:  

Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  

Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 

Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 

Post a review and share it!  

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

• Company website 
• Instagram 
• Facebook 
• Join our Community of Change Makers 
• Twitter 
• Linkedin 

To staying ambitious, Annemarie

Learn more about your ad choices. Visit megaphone.fm/adchoices