Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #10. 

How frequently should you publish your podcast? 

If you’ve heard my response to tip #9 with that question: How long should your podcast be, I’m going to use the exact same response I gave to tip #9, to this question of how frequently should you publish your podcast, which is: It depends. 

Again, there are no rules to podcasting other than the rules you set yourself. And that’s the same when it comes to frequency and how often you should publish your podcast. 

The better question would be: What is the overall goal of your podcast and how do you plan on leveraging your podcast to help you achieve that goal? 

Also, what time commitment do you have? And, how are you best going to repurpose and leverage your podcast? 

One of my alliance partners publishes their podcasts when they have an episode to share. That’s because they interview premium members and if they have no new premium members – then there are no interviews. Their podcast was recently listed as #1 for Australian Women in business. And, their podcast continues to be one of the best ways they generate leads and inquiries from potential members for their network. 

Another client of mine had NO interest in doing an ongoing podcast, so we created an evergreen podcast series that he leverages as part of his content creation strategy and seed and lead strategy. If he ever decides down the track to do another series, he can. If he were to free up some time and have the desire to start an ongoing more regular podcast publication – he can. It will depend on him and what’s going on in his business.  

Another client of mine releases an interview with a guest once a month and has a shorter solo show every other week, so following more of a publication schedule of a podcast every 2 weeks. That best fits her schedule and overall podcast strategy.  

So, again how frequently should you publish your podcast? It depends. On you and your overall goals that you want to achieve and how your podcast will help you get there. 

I’ll see you in the next tip.   

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

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Over the last few months inside my membership program for Coaches – The Influence Alliance, we’ve been spending time on mapping out our strategies for the customer journey – the sequence of strategic steps you take a prospective customer through as they get to ‘know, like and trust you’ and go from lead to paying customer. 

Do you have a strategy in place in your coaching business that’ll enable you to build a relationship with a prospective client, nurturing and taking them from just getting to know you, through to a warm lead, through to a customer who can’t wait to begin working with you? So, you become THE choice vs just A choice when they’re ready to move forward? 

If you answered ‘no’, or you have a few things in place, but they’re not streamlined, nor are the systems and nurturing funnel you have in place getting the best result for you – you’re not alone. 

And, I’m not talking about having such a complex funnel that costs you tens of thousands of dollars, and is so confusing – it’s impossible to track and manage. 

Simple and streamlined is key. 

So, in today’s episode I’m going to expand on the three stages of the customer journey we covered recently by sharing the 5 pillars you want to have in place across the customer journey so you can begin to build ‘know, like and trust’ while generating leads and nurture those leads into paying customers, including: 

• The 5 pillars to an optimal Client Relationship Building Funnel 
• What each pillar is and why they are so important  
• Key questions to ask yourself to ensure you have each pillar in place and what to do next if you don’t  

RESOURCES:  

• Subscribe to my weekly newsletter – The Influence Bulletin 
• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie to find out how Annemarie and her team of experts can set up your client relationship building funnel for you 

A Personal Message from Annemarie…

Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform so you become known as an influential voice in your industry?

Access my free How to Create a Profitable Podcasting Masterclass, where I’ll show you:

• Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;
• Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;
• Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;
• The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;
• Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass

YOUR SAY:

What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!

Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

The post [Ep#189] 5 Pillars to an Optimal Client Relationship-Building Funnel for Coaches  appeared first on The Ambitious Entrepreneur Podcast Network  

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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #9. 

Another question I’m often asked is: How long should my podcast be? 

And, if that’s something you’re wondering too, my answer to you would be: It depends.  

You may have heard me say before: there are NO rules to podcasting other than the rules you set yourself. And, those rules are going to depend on various things. 

When it comes to the length of the podcast – it depends on a number of facts: 

– How long do you need for you to get your message across? If you need 5 minutes – don’t stretch it out to 20 minutes because someone’s told you, a good podcast length is 20 minutes. 

That’s ridiculous.  

Tell your ideal client what they need to know, tell them what the next step is and how they can find out more, and finish it up. If it takes 5 minutes – then 5 minutes it is. 

If you need 10 minutes or 20 minutes to share it, it’s concise, it’s compelling, connects with your ideal client and the content in your podcast continues to build know, like, and trust and continues to nurture them along the customer journey – then take 10 minutes, take 20 minutes. 

• Another thing to consider – who is your ideal client? How long do they have to listen to your content? Are they driven and like people to get to the point? Well, get to the point on your podcast. One of my clients works with C-suite executives who are driven, they want access to thought leadership content when it comes to leading top-performing teams, so she keeps her solo shows, concise and to the point. Her interviews are slightly longer however the conversation is always on point, with actionable insights. 
• Are they time-poor? Another one of my clients works with busy mums – therefore her podcasts were between 10-15 minutes. Enough time for her to listen as she was driving and picking up her kids from school. 

So, how long should your podcast be? How long do you want it to be in order to say what you want to say and share what you want to share in a way that’s going to continue to build know, like and trust and nurture your listener into a lead with your podcast?  

That’s how long it should be. 

I’ll see you in the next tip. 

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining me on today’s show is Pat Mussieux.

Pat Mussieux is an internationally acclaimed speaker, award-winning business coach, and former Radio and TV host.  

Pat has won the STEVIE Award for Female Executive of the Year and won 4 times for Female Entrepreneur of the Year in Canada.  

As a former HR professional turned Lifestyle entrepreneur, Pat works with professionals around the world helping them to get healthy and wealthy and live their best life.  

Her mantra is: It’s never too late and you’re never too old! (she’s a very young 71!!) 

On today’s show, Pat is going to share Networking: 5 steps to show up and shine. 

The post [Ep#188] Networking: 5 steps to show up and shine  appeared first on The Ambitious Entrepreneur Podcast Network  

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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #8. In tip #7 I shared that one of the most common questions I’m asked by coaches who are thinking of starting their podcast is – where do I start? 

The second question I’m often asked is this: What’s the best microphone for my podcast? 

The answer is simple: The best microphone is the microphone you have available to you right now. 

However, before we even begin to consider technology – one of the questions I asked them is why do you want to start your podcast? And, if the answer is “because I’m just not generating the clients I want and I feel like the world’s best kept secret and I’ve heard a podcast will help me get my message out to more people.” that response is a red flag.  

Why? 

Because if their message isn’t working already, if how they speak about themselves and the services they offer, is not generating interest and inquiries – I would rather focus on getting their message right first and THEN launch a robust podcast strategy to help them expand their reach and visibility with a message that works. 

Because a podcast will help you amplify your message BUT if your message isn’t working, your podcast will only amplify your message which is not working for more people, so you’ll end up possibly confusing even more people. 

So rather than focusing on the make and model of a microphone – focus FIRST on your message. 

That’s because you cannot edit and mix compelling content that converts, you cannot edit and mix content that nurtures listeners into leads from content that doesn’t make sense, that’s not compelling, that speaks directly to the heart of your ideal client and what he/she is struggling with – even if it was recorded on the BEST microphone available.  

So, worrying about what microphone to get if your message isn’t already working is the wrong thing to focus on.  The best microphone will depend on a number of factors, so keep that in mind as you continue your research. 

But most importantly of all, your MESSAGE and working that out BEFORE you worry about the model and make of microphone is crucial. 

I’ll see you in the next tip. 

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining me on today’s show is Lorraine Pirihi. 

Lorraine is known as The Productivity Queen – helping small business owners save time, make more money and get a life. After feeling tired, worn out, and over it, at the age of 53, she rebranded as “Relaunch Your Life” helping baby boomer business owners reignite their passion and purpose. 

Three years ago she followed her son’s dream of owning his own gym, creating the type of environment he wished he had when he was growing up.  

Fitness has always been Lorraine’s passion and now she is the Operations Manager of Inner Athlete applying her experience to build a successful business. 

On today’s show, Lorraine is going to speak about the business basics, which are crucial to your business success. 

Being organised, networking, marketing…regardless of what business you’re in. 

RESOURCES:  

• Read article: Three Stages of the Customer Journey 
• Subscribe to my weekly newsletter – The Influence Bulletin 
• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie to find out how Annemarie and her team of experts can set up your client relationship building funnel for you  

 A Personal Message from Annemarie…

Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform so you become known as an influential voice in your industry?

Access my free How to Create a Profitable Podcasting Masterclass, where I’ll show you:

• Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;
• Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;
• Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;
• The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;
• Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass

YOUR SAY:

What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!

Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

  The post [Ep#187] Business Basics – Crucial to business success appeared first on The Ambitious Entrepreneur Podcast Network  

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Hi this is Annemarie and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #7. 

One of the most common questions I’m asked by coaches who are thinking of starting their podcast is – where do I start?  

So in this tip I want to share what I share with them and with all of my clients and my community. 

Where do you start when it comes to your podcast? 

You start with the end in mind. But not just ANY end in mind. 

But a specific end in mind. 

Because specificity is key. 

For instance a goal of: “I want to build visibility and brand awareness with my podcast” is not specific. 

Nor is, I want to grow my podcast downloads to 1,000 downloads per episode – that’s not specific either.  

If we look at those two examples – being more specific with the first example of “I want to build my visibility and brand awareness with my podcast’ could become: “I want to build my visibility and brand awareness as a trusted authority as a coach/consultant for high-earning Reals Estate Agents in the commercial real estate space, helping them go from 7-figure to 8-figure deals.  

And, if we look at the second example, where originally we said “I want to grow my podcast downloads to 1,000 downloads per episode’ to “I want to build a highly engaged community of multi-six figure coaches who are ready and need support to take their business to 7-figure incomes, with my podcast playing an integral role in my relationship building strategy and constantly growing to 1,000+ downloads per episode.  

Both of those examples, I’m sure you would agree when from quite broad statements to specific and highly focused statements. 

Why is that important?  

Because being specific allows you to be more focused AND strategic in your planning, the content you share, HOW you position yourself, WHERE you share your podcast, the keywords and phrases you use. 

It impacts everything.  

So, tip #7 when starting a podcast – where do you start? You start with the end in mind – and that end in mind is having clarity AND specificity when it comes to your message and monetization strategy for your podcast. 

How clear and specific are you when it comes to your podcast and the overall goals you want?  

I’ll see you in the next tip

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the last few months inside my membership program for Coaches – The Influence Alliance, we’ve been spending time mapping out our strategies for the customer journey.

Is this something you have in place in your coaching business? 

Do you have a strategy in place that’ll enable you to build a relationship with a prospective client, nurturing and taking them from just getting to know you, through to a warm lead, to a customer who can’t wait to begin working with you? So, you become THE choice vs just A choice when they’re ready to move forward? 

Through ensuring you have the right strategy in place when it comes to your client relationship building funnel, which is exactly what Annemarie shares more about in today’s episode.  

• What is a Customer Journey? 
• What are the 3 key stages of the Customer Journey? 
• How do you know whether you have all of these 3 key stages in place? 

RESOURCES:  

• Read article: Three Stages of the Customer Journey 
• Subscribe to my weekly newsletter – The Influence Bulletin 
• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie to find out how Annemarie and her team of experts can set up your client relationship building funnel for you  

A Personal Message from Annemarie…

Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform so you become known as an influential voice in your industry?

Access my free How to Create a Profitable Podcasting Masterclass, where I’ll show you:

• Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;
• Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;
• Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;
• The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;
• Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass

YOUR SAY:

What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!

Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout-out on Twitter – we promise to shout back! As always, we appreciate it.

The post [Ep#186] The 3 Key Stages of the Customer Journey for Your Client Relationship Building Funnel appeared first on The Ambitious Entrepreneur Podcast Network  

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Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #6. And this is the last of the main mistakes that I made when I started my very first co-hosted podcast 13 years ago, which we did for two years, and then even continued to do over the years with the other podcasts that I had. 

I’m sharing these mistakes with you so that you can avoid making them and therefore not have to go through the frustration that I did. But rather launch your podcast and start generating real results from your very first episode.  

And this tip is not to let your message get lost in the noise of your own podcast. What do I mean by that? Well, I’ve made this mistake several times across a number of my podcasts.  

I see this happen time and time again, going back to one of the other mistakes that I shared with tip #3 and that mistake was comparing podcasts to mainstream radio. Like what I did, I did that and other shows have done that to other podcast hosts and businesses have done that, too. So what they ended up doing was they got together and a number of guests interviewed them and then at the beginning or the end or right in the middle or somewhere along those lines, they would put a little ad in there about their own business and hope that as the host, someone would hear that. Then they would hope that someone would go, “Oh, I need that”.

Do not let your message get lost in the noise of your own podcast. I had someone else come to me because they had a massive production. They had hired someone that had come from the radio space mainstream radio. That’s exactly what they did as well. They interviewed all of these people from business, and then they incorporated ads within their podcast episode, which promoted their particular business, your message is going to get lost in the noise of your own podcast.

Get clear on your message, and make sure your podcast is highly niched with the topic and the guests that you have. As I mentioned in a previous mistake, monetize your own message but don’t do it in a way where you’re getting all of these guests and then you’re throwing an ad in there hoping that one of your listeners will go “Yeah, I actually need a fitness coach” or “Yeah, I actually need some financing capital financing for my business”. When the topics that you’re talking about the guests that you’re having, and the overall name and positioning of your podcast are anything but fitness for business professionals, for businesses who want to make a bigger impact in the world, or financing whatever that that demographic of the client is, make sure your podcast is themed and positioned so that you can step up onto that virtual platform and begin to build a high niche audience of your ideal clients that you can continue to build know, like, and trust with.

So that was Tip #6, the last of the mistakes. I look forward to speaking with you in the next tip, where I answer some of the questions that I have been asked over the years.

I’ll see you in the next tip. 

Post a review and share it! 

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

• Company website
• Instagram
• Facebook
• Join our Community of Change Makers
• Twitter
• Linkedin

To staying ambitious, Annemarie

Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the podcasts I host and produce is for one of our Podcast Network’s Alliance Partners – Business Women Australia. BWA is an Australian collective of women who are passionate about business success and personal growth. 

Many of the conversations I’ve had with the women who are featured on Business Women Australia Podcast are so rich with insights I know have impacted the lives of our audience.  

 I thought it would be great to feature some of the conversations I’ve had on Business Women Australia Podcast with you, right here on Women In Leadership Podcast. 

 And, that’s exactly what this show is. A wonderful conversation I had with Kathy McKenzie about the Beauty of Letting Go, how it’s impacted her life, and how it can impact yours. 

 I hope you enjoy the show!  

 My guest today says,” Relinquish with love – it’s the only way to transmute suffering.” 

Joining me on today’s show is Kathy McKenzie. 

Kathy McKenzie is a Master Certified Coach with the International Coaching Federation and Founder and Director of FIREUP Coaching. Her lifelong love of learning serves her to continually explore ways in which she can keep expanding her worldview and connecting with clients in deeper and more meaningful ways. 

She shares her joy of travel and living by the beach with her husband John and is currently writing a book called “Relinquish with Love” which explores how to let go of the things in life that hold us back. 

On today’s show, Kathy will share:  

• Ways to expand your thinking to enrich your relationships 
• The importance of recognizing the impermanence of struggle to overcome past trauma 
• How reframing, refocusing and redirecting consciously can create change in the areas you desire 

RESOURCES:  

• Subscribe to my weekly newsletter – The Influence Bulletin 
• How to Become Distinguishable, Uncopyable and Irresistible Masterclass  
• Book a time to chat with Annemarie  

A Personal Message from Annemarie…

Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform so you become known as an influential voice in your industry?

Access my free How to Create a Profitable Podcasting Masterclass, where I’ll show you:

• Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;
• Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;
• Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;
• The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;
• Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass

YOUR SAY:

What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!

Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

 The post [Ep# 185] The Beauty of Letting Go appeared first on The Ambitious Entrepreneur Podcast Network  

Learn more about your ad choices. Visit megaphone.fm/adchoices