If You Market

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” ~ John Wanamaker~

This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn’t be doing so you can focus on the marketing that best fits your needs and goals. 

Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications.

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Are you a multitasking master? I hope not!

This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her secrets to having a fulfilling and effective work day with a heavy emphasis in infrastructure and logistics that get things done. 

Kris Ward is a podcaster, coach, speaker, and team building and systems strategist. 

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This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more. 

Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specializes in helping entrepreneurs and side hustlers make more sales in less time through the power of automation, effective subject lines and email copy, landing page design, and eCommerce tools. Kelsey wants to help everyone with a business find simple, affordable, and effective ways to make more money.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How’s your email game? 

This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more.  Keep an eye out for part 2 where we continue our conversation on email marketing.

Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email

automation platforms. She specializes in helping entrepreneurs and side hustlers make more

sales in less time through the power of automation, effective subject lines and email copy,

landing page design, and eCommerce tools. Kelsey wants to help everyone with a business

find simple, affordable, and effective ways to make more money.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing? 

This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the importance of having the right CRM for all departments, and how the CRM on the tip of your tongue is probably the wrong one.

Wes “the Sales Whisperer” Schaeffer is the host of “The Sales Podcast” where he rehabilitates sales managers and business owners to succeed through ‘human’ use of technology, most importantly CRMs.

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The majority of marketers are not formally trained in marketing. 

This week on the If You Market podcast we talk with Michael Osborne about BBQ, Oregon Trail and how to successfully market as a non-marketer.  

Michael Osborne is an executive with SaaS and enterprise sales, technology services, team leadership and motivational strengths. Results oriented with proven consistency. Focus has been predominantly software technologies. Very experienced negotiator with incredible drive and desire to win.

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Are your virtual events underwhelming?

This week on the If You Market podcast we talk with Julius Solaris about Virtual Events, why no one cares about your virtual events, and what you can do about it. We cover the explosion of event tech, how to attract attendees, VR and the Metaverse and much more. 

Julius Solaris is an event industry expert with a focus on event technology, hybrid, virtual and onsite events. He is currently VP of Marketing Strategy, Events at Hopin, the fastest-growing European company of all time.

Previously he has been the founder and editor in chief of EventMB. Started in 2007, EventMB is the number one online platform for event professionals. EventMB was acquired in 2019 by Skift, the largest and most influential travel media company worldwide. 

Julius has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. in 2020, his online events have been attended by over 60,000 event professionals.

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Are your customer interactions convenient for your customer?

This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It’s all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more. 

Paul Ace is the CEO of Amplify C-Com. Amplify C-Com helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six figures+ in new revenue using conversational commerce ( what the cool kids call C-Com)

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Does your marketing focus on your Customers?

This week on the If You Market podcast we talk with Tim Parkin about Inside Out Marketing.  What’s Inside Out Marketing? It’s about waste, and addressing internal issues before you focus on the customer. It’s about processes, and people that allow you to have a solid foundation for growth.

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.

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When did you last make a decision that made you say, now that was a decision based on the data?

This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Understanding the context so you can train your instincts to make decisions quickly when necessary and knowing how to make data-driven decisions.  Office Space, Berenstain Bears, Scar Face, Moneyball, Princess Bride, Hitchhikers Guide to the Galaxy, AI, the ‘Data’ Pronoun, and more.

Nick Amabile (pronounced: AM-uh-beel) is the CEO of DAS42, a US data analytics consulting firm that helps companies make better decisions, faster. Founded in 2015, DAS42 is comprised of data analysts, scientists, business professionals, and engineers who provide end-to-end data services—including data strategy, tech stack integrations, application implementation, and enterprise analytics training.

Learn more about your ad choices. Visit megaphone.fm/adchoices