If You Market

In this episode of the If You Market podcast we talk with Jaxson Khan about building influencer relationships, finding the right influencers for you, and how to approach and maintain relationships with influencers. Jaxson Khan is the Head of Marketing at Nudge.ai, a relationship intelligence platform that helps businesses find and grow the right relationships to drive revenue.

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This week on the If You Market podcast we talk with the VP of Marketing at SourceDay, Erica Lanyon, about the importance of aligning sales & marketing. With a “get it done” attitude, Erica is great at juggling multiple priorities and evaluating situations from every possible angle.

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We week on the If You Market podcast Daniel Waas gives us a peek into GoToWebinar’s upcoming webinar marketplace and we discuss all things webinar. Did I mention Webinar? If you’re concerned your webinars are putting valuable viewers to sleep, or if you just want to have better webinars, you need to hear what Daniel has to say. We also discuss his mild infatuation with the Hoff, deep infatuation with B2B marketing, and much more.

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This week we speak with Bill Cates of Referral Coach International about how to get more referral business. Bill helps professionals and businesses multiply their best clients through more compelling messaging, referrals, and personal introductions. He was inducted into the Professional Speakers Hall of Fame in 2010, so you know he always brings his A game.

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This week we have a MarTech Spotlight episode with Brad Beutler and Ben Brandstatter of Sigstr giving us a demo of their email signature management software. Sigstr shows us how their SaaS gives you a centralized platform to add and manage signature line banners, track banner stats, and much more. #B2B #IfYouMarket

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This week we talked to Karla Jo Helms of JOTO PR. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing. #B2B #IfYouMarket

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Erica Lanyon, VP of Marketing at SourceDay, is back on the If You Market podcast this week to discuss Women in Marketing. We talk about getting raises and promotions, bias in the workplace, mentorship, when to get out, and my love hate relationship with the Ice Breakers Gum Unicorn commercial.

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This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn’t sexy on it’s own you can still connect it to something that resonates with your audience. #ifyoumarket #B2BMarketing

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This week on the If You Market podcast we talk with Jasmine Sandler about how to be B2B famous. It’s all about turning yourself into a B2B thought leader and influencer. Jasmine is the Founder and CEO of JS Media and Agent-cy Online Marketing, and is considered by Google, LinkedIn and other key Internet Marketing organizations as a Top B2B Digital marketing thought-leader. #IfYouMarket #B2BMarketing

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