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Human Connection Wins Every Time

I started my entrepreneurial journey three years ago. After spending a few decades as a corporate worker bee, I realized that I wanted more for myself and my family. Clearly the obvious choice would be to quit my high paying, secure job to go back to school and start a business being a life coach. Several people thought I was crazy and others were supportive. I knew in my gut that I was making the right decision. But because I had no idea how to actually launch a business, my learning curve was – let’s just say – extended.

Starting a business is no joke. You need a lot of hutzpah to do it. You have to believe in yourself and your mission so completely, you’re basically willing to lay everything you have on the line to succeed. And if you’re like me, working out of your living room, well then, you have to figure out how to network the right way. In the beginning, I was spending a lot of time networking online, because everyone was talking about how easy it was to make money over the interwebs. I made “friends” from all over the world in networking groups and cultivated my own following on social media. It garnered me a few clients and semi-successful product launches. It wasn’t bringing in the big bucks that’s for sure.

In order to get my business moving and working in my favor, I had to get out of my lonely living room and start meeting people. So I attended conferences, set up coffee dates with other entrepreneurs, and created initiatives that encouraged human connection. It only took about a million mistakes to realized that I am more productive and much happier when I’m connecting and collaborating with real life people.

To say I’ve learned more in the last three years about myself and my abilities would be an understatement. You truly have no idea what you’re capable of until you have no choice but to confront your fears and failures in order to turn them into success. I also learned that my seemingly extroverted self is also a bit of an introvert. I don’t love walking into a room full of strangers and making small talk. But with the help of a daily mindset practice, I’ve been able to change that view. Now I veiw walking into a room as a clean slate so to speak. A chance to learn about people I may not have ever had the opportunity to meet if it wasn’t for my current situation. An opportunity to connect and collaborate with like minded individuals, a way to make my brand more visible and to help others do the same with theirs.

We’ve become a society dependent on technology, which is great in some cases. In others, not so much. For a while we let human connection fall by the wayside. We stayed glued to our phones, worried that we might miss something important. Meanwhile something more important was sitting right in front of us the whole time. Human Connection is the most important aspect in building a business. It allows you to maintain focus, get feedback and exchange ideas. So get out there! And if you’re feeling trepidation about promoting yourself and your business, give me a call. I’ll be your wing-woman, because Human Connection wins every time.

Krista Rizzo
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