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From Cash Flow Crisis to Mastery: A Business Coach’s Confession and Comeback

Last year, I found myself in a situation that might sound familiar to many business owners. My business was losing money. It wasn’t just a minor dip in revenue – we were facing an all-time high in overhead costs while our income was steadily declining.

Here’s the kicker: I’m a successful business coach. My job is to help other business owners increase their revenues and improve their cash flow. Yet there I was, watching my own business become less and less profitable with each passing month.

You might be wondering, “How did this happen?” 

The answer is embarrassingly simple: I was making excuses. The same excuses I regularly call my clients out on, I was using myself. And the grand-daddy of all excuses? “I’m too busy.”

Yes, I convinced myself I was too busy to slow down and pay attention to my business finances. Too busy to look at my cash flow, trim the overhead, or make tough decisions. And while it wasn’t untrue – I am genuinely very busy – this excuse stood in my way for months and cost me thousands of dollars.

I’m sharing this because I don’t want to see this little doozie cost you too.

You know, tackling your finances can feel a lot like standing in front of a massive obstacle (like me standing in front of an enormous buffalo statue, looking absolutely tiny in comparison). That’s often how we feel when facing our financial challenges – small and overwhelmed. But here’s the thing: you can approach your finances head-on, no matter how daunting they may seem, and when you do they get smaller, and you can even have fun.

The turning point came when I made a decision. Not just any decision, but a capital-D DECISION to make time to work on my finances. When I truly committed, suddenly the time appeared. It’s funny how that works, isn’t it?

Once I dedicated myself to tackling this issue, things changed rapidly. Not only did I get my own cash flow back in line quickly, but I also ended up developing a tool I could use going forward to keep my hands around it – easily. This tool has become an integral part of my financial management strategy, and I still use it to this day.

But the benefits didn’t stop there. I shared this monthly cash flow tool with my clients, and they’ve reaped the rewards too. It’s been incredibly gratifying to see others benefit from a solution born out of my own struggles.

Now, I want to share this knowledge with you. That’s why I’m teaching my Cash Flow Mastery Workshop on August 14th. In this workshop, I’ll take you through the same steps I used to master my cash flow when it was a bit upside down. Normally, this kind of workshop is reserved for our private coaching clients, but I’m opening it up to select members of our community at no charge.

If you’re ready to take back control of your cash flow and master your business finances, I invite you to apply for a free spot. Just click here to get started.

I know it can be a little embarrassing to admit you’re not managing your business finances as well as you should. Trust me, I get it. As a coach, I felt doubly sheepish about my situation. But here’s the thing – if I can turn it around, you absolutely can too.

Remember, acknowledging the problem is the first step towards solving it. By taking action now, you’re already ahead of where I was when I started this journey. And I can tell you from experience, the peace of mind that comes from having a solid grasp on your cash flow is priceless.

So, let’s do this together. Join me for the Cash Flow Mastery Workshop, and let’s get your finances back on track. It’s time to say goodbye to the “I’m too busy” excuse and hello to financial clarity and control.

Your future self (and your bank account) will thank you for it.

Jennifer Dawn
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