CMO Insights

       In this episode of CMO Insights, Jeff Pedowitz sits down with Andy McFarlane

Andy discussed the radically changing Telco market, Telstra’s transformation and what it takes to build an enterprise B2B marketing capability in a legacy B2C business.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.

talks about:

• Texting – a new trend for her company in 2018 – and how it contributes to big data
• The importance of personas in Account Based Marketing
• Learning the language of the business

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with Paul Johnson, Chief Product and Marketing Officer for Displayit 

Paul discusses the tradeshow industry as it stands today, the important role they still play in a company’s overall marketing strategy and trends affecting the industry.

About Paul Johnson

In 2014, Displayit brought Paul Johnson on board as the head of the Marketing Advantage team. Paul is responsible for determining clients’ needs, ensuring that Displayit has the right products and services to satisfy those needs, and making it easy for Clients to decide what to buy. Displayit is an ecommerce company that makes trade show exhibits at their 70,000 square-foot headquarters near Atlanta, Georgia, and ships all over the United States. Since 2014, Displayit has organically doubled its business. 

After working in numerous sales roles – from account manager to vice president of sales and marketing – Paul discovered that true sales success is achieved with a healthy marriage of effective product management and smart marketing. Thus, he began his unending pursuit of the “question behind the question,” developing a knack for hearing what others aren’t saying, connecting the dots, and helping people make decisions that solve their problems.

Previously, Paul Johnson worked with Oracle (Siebel Systems), ADP, AkzoNobel, and several smaller firms.

Paul has a degree in electrical engineering. He once rebuilt a manual transmission all by himself, and only had 4 parts left over!

Paul Johnson was a founding director of the Technology Association of Georgia, and co-founder of the Technology Marketing Association. He is an accomplished writer, author of 2 books. In addition, Paul’s advice has appeared in numerous publications including the Atlanta Journal Constitution, Selling Power Magazine and Sales and Marketing Management. He is past president of the National Speakers Association Georgia State Chapter.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke.

Chris discusses how

• Integrating technology requires a plan, process and forethought for true implementation
• Minimally viable data is an important term for his internal team when it comes to metrics and analytics
• Procurement of technology and project management are two different functions that need to be connected.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

       In this episode of CMO Insights, Jeff Pedowitz sits down with Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix.

Armen shares

• How he thinks of himself as a business person and spends a lot of time with the CFO
• The importance of delegation, communication and choosing the right things to focus on
• His philosophy on the three pillars of people, process, and technology.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

       In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.

Bob discusses

• The importance of understanding how and when a customer is introduced to your product/service
• The need to have a business analyst perspective on his marketing team
• Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Herbert, Vice President of Marketing with VersionOne.

They made the decision 18 months ago to transform how they did marketing and adopt Account-Based Marketing (ABM).

As a company, they moved from a transaction model to one where they focused on the Global 2000 organizations that would use the company’s software to do enterprise-wide transformation. As part of the VersionOne marketing transformation, they employed ABM.

In Peter’s own words: “We’ve employed ABM to help us target our efforts more effectively, personalize [messaging] and have more success with our ideal customer profile.” When asked what the results of adopting ABM was, Peter replied “Our specific ABM effort where we went through the whole process to select accounts, get alignment with sales, change our marketing stack, and transition all of our campaigns to this new mode; we are about 6 months into it, we converted 20% of our top 100 accounts into the pipeline, and we’re currently sourcing about two thirds of the new business.”

Other topics he addresses in this 15 minute video include the reasons why he made the switch to ABM, what processes had to change, what technology stack he adopted to help, and what metrics and KPI changes he had to make.

Peter Herbert has nearly 20 years’ experience in strategic marketing and corporate communications including demand generation, public relations, corporate product positioning, content strategy, and channel development for both global and emerging technology companies.

VersionOne helps companies succeed with Agile software development and they specialize in helping some of the largest organizations in the world scale agile successfully across their entire organizations and succeed with agile transformation.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

       In this episode of CMO Insights, Jeff Pedowitz sits down with Marvin Mason, CMO at the Crisis Prevention Institute (CPI)

Marvin built a marketing team largely around the process of content marketing. In his own words: “The idea here is to publish relevant, helpful, interesting content that causes people to seek us out as solutions providers, and if we can get involved in the conversations they are having, and provide them helpful resources, we are a natural go-to place.”

Marvin’s team does a lot of work around personas and buying journeys as well as use PPC to test what new content is helpful. He also encouraged his team to get content marketing certifications. The end result is that CPI has seen a 180% increase in leads, with up to 8% of those coming from Facebook alone.

CPI is an education training organization that focuses on training for those who have a duty to care for others. When behavior can become a challenge, they teach techniques to help read and understand the behavior to help de-escalate it and hopefully prevent situations from becoming risky or dangerous for the care provider or the person being cared for.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

       In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro.

Ingram Micro is the largest global technology distributor. In this role Jennifer is changing the dialog about marketing in the IT channel in inspiring new and unconventional ways for Ingram Micro and their business partners to go to market. Her responsibilities include developing the branding market strategies and services that generate measurable business results.

Additionally, Jennifer is responsible for leading and managing the daily operation of agency Ingram Micro, an $80 million marketing services and event agency. Oversight of Ingram Micro’s global partner community called Trust X Alliance and also the companies regional SMB Alliance community.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.

David discusses

• How more and more companies are adding a marketing operations function to their business model
• The pressure on marketing as a department to become a revenue center vs. a cost center
• The ever-expanding role data is taking when it comes to driving marketing initiatives.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices