CMO Insights

 In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .

Will talks about:

• How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable
• The business of marketing: delivering products and services both internally and externally
• Taking advantage of the MarTech revolution and keeping your tech stack simple

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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 In this episode of CMO Insights, Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext.

Jeffrey talks about:

• The key attributes needed for marketers: flexibility, initiative, teamwork, and motivation
• A new category that Yext has created called “Digital Knowledge Management”
• The importance of educating prospects and industry analysts on what Yext is and what it can do for them

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Alison Murdock, CMO at SocialChorus.

In this video, Alison talks about:

• Digital transformation and the importance of communicating the change internally
• Educating your market — raising awareness that there is a problem and letting people know what’s possible
• The use of predictive technologies to optimize Sales cadence

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan.

Ben talks about:

• Personalization at scale and how difficult it is to do right
• Achieving higher value in your messaging by looking at how your customer engages their customer
• The impact that AI will have on the future of marketing

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

 In this episode of CMO Insights, Jeff Pedowitz sits down with David Reske, Founder and President of Nowspeed.

talks about:

• Using digital marketing to make a difference in the world
• Adapting to the rapid shifts in the digital marketing universe as technology has advanced
• The next big trends – AI and big data

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Charlene Farside, CMO at Advisen.

They discuss the challenge of keeping up with the demands of the market when resources are lean, the need for problem solving skills on their team and prioritizing investments in MarTech.

About Charlene Farside

Charlene Farside is Executive Vice President and Chief Marketing Officer at Advisen. She is responsible for linking the innovations of Advisen’s businesses to the customer experience to build the global Advisen brand, create awareness and advocacy, and drive customer preference for the brand through every channel, every day.

In this role, Charlene oversees the global marketing strategy for Advisen and its products, including digital and inbound marketing, creative development, marketing technology, sponsorships, media, and external and internal communications.

Prior to joining Advisen as Chief Marketing Officer in 2013, Charlene was Vice President of Marketing for catastrophe modeling firm EQECAT. She has spent more than half of her career serving the commercial insurance industry and has repositioned organizations and brands, and developed businesses in new international markets.

Charlene holds an MBA in Marketing from University of Phoenix and a BS in Marketing from Thomas Edison State University

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly.

Kyle talks about:

• Strategic priorities in the customer journey
• Positioning and messaging in the market
• Remaining agile in the use of business processes

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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This week’s guest on CMO Insights is David Green, Director of Marketing at LeadCrunch.

David talks about:

• Using big data and AI to better understand the customer journey
• The importance of building a good company culture
• Account Based Marketing and other major changes in the marketing world in recent years

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with Mike Westgate, VP of Marketing at Briggo.

Mike talks about:

• Connected Coffee – connecting people digitally to their coffee, enhancing the coffee experience through technology
• Location based marketing and leveraging location based data
• Scaling to new markets with a small (3-person) marketing team

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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At the B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for the year ahead, trends impacting shote ability to engage buying teams at key accounts, new tools and solutions they are testing or deploying, and plans for building and guiding the modern marketing organization.

Featuring Jeanne Hopkins – Ipswitch, Chinstine Nurnberger – Bottomline Technologies, Ken Wincko – Workwave.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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