CMO Insights

In this episode of CMO Insights, Jeff Pedowitz sits down with Michele Chambers, former CMO of Anaconda.

Michele talks about:

• Developing high value content that truly targets your audience
• The importance of keeping the customer experience simple
• Using MarTech to drive the demand generation engine

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with CMO Insights is Lisa Agona, CMO of Ensono.

Lisa talks about:

• Strategies for rebuilding and launching a new brand
• Building a marketing team from the ground up through trusted contractors and agencies
• How the marketing field has changed over time and what that means for women in the field

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.

Jeanne talks about;

• The changing role of of marketing and the CMO’s role over the past 14 years
• How putting in the work with sales and marketing to align will improve results in the short and long term
• Her words of advice to up-and-coming CMO’s.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro.

Alexandra discusses;

• The fundamental belief that marketing strategy and business strategy must be aligned tightly
• How her team puts into practice and operationalizes customer experience
• The multiple uses technology provides marketing to achieve goals and drive business

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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This week’s guest on CMO Insights is Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base.

Cynthia shares;

• How Quickbase is focusing on Account Based Marketing initiatives
• How her team is looking at every piece of the customer journey to improve the customer experience
• The challenge of having a diverse audience set and still provide the right content at the right time.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff sits down with Akbar Jaffer, CMO at ZorroSign, Inc., to talk about how ZorroSign is capitalizing on blockchain technology, the growth of measurable metrics and revenue marketing and the need for verifiable documents in today’s economy.

About Akbar Jaffer

Akbar brings over 20 years of innovation and enterprise software industry experience, managing multimillion-dollar solutions selling into worldwide SMB and large enterprises. Akbar specializes in innovation trends and practices, revenue engineering, marketing technology, technology products, and growth strategies. 

Akbar currently serves as Chief Marketing Officer and a board member of ZorroSign, Inc., He serves as the founding Chairperson for the SF Bay Area chapter of the Internet Marketing Association. Akbar holds several patents in the enterprise software technology space. Akbar also authors PointOfIntersection.org, a blog about innovation where technology and humanities meet. 

He holds a Bachelor of Science degree in Mathematics & Computer Science from the University of Illinois Urbana-Champaign, MBA from the Kellogg School of Management, and has completed advanced studies in Internet marketing and Social Media strategies from the University of California, Irvine.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass.

Julie talks about:

• What makes a great customer experience – making it personal instead of generic
• Mapping the customer journey in the collision industry
• The future of driving (and marketing) and what it means for ABRA’s customers

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/ 

Learn more about The Pedowitz Group – https://www.pedowitzgroup.com/

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On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard.

They talk about the role PR plays in marketing as a generator of thought leadership and a method of spreading the word in a different way. They also discuss sexism and ageism in the industry.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.

Jason discusses

• The transformation of marketing within an organization, moving to a revenue growth driving function
• How this change is being driven from within the marketing organization vs. the overall business
• How his department balances a team of generalists and specialists to implement their marketing initiatives.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.

Peg talks about

• Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
• Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
• The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices