CMO Insights

Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.

In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.

Heidi talks about:

• How Engagio is helping prospects build a foundation in account based marketing
• Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization
• The dangers of building a Frankenstack in your MarTech

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Patrick Giusti, Head of Sales and Marketing at Mad Street Den.

Patrick talks about:

• The challenges of running a startup and how new technology helps
• What it takes to run Sales and Marketing at the same time and how he keeps the two departments aligned
• What makes a salesperson successful

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ.

talks about:

• The difference between being customer focused and customer service oriented
• Finding strength in a focused, diverse team
• Building a robust MarTech stack that helps Marketing and Sales align

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks.

Kirby talks about:

• How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities
• The differences between hiring for a large company and a small company
• The challenges associated with claiming a space in the security market landscape

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.

Chandar talks about:

• The trickle-down aspect of company culture — it starts with the leadership
• The importance of remembering to appeal to emotion in B2B marketing
• The ABM perspective and the importance of building long term relationships

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia.

talks about:

• Approaching marketing from an engineer’s perspective and the importance of analytics
• Michelin Star Marketing and how AI can help marketers anticipate their customers’ needs
• The importance of resourcefulness and the ability to learn new skill sets as a marketer

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum.

Martin talks about:

• The importance of building meaningful relationships with your customers
• Why it is a mistake to go “all digital” with your marketing campaigns
• Creating interactive dialogues on your social media platforms

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook, Contributing Editor, CMO.com by Adobe.

Steven talks about:

• His inspiration behind his book, Insights on Impact Innovators, and how it has developed over time
• The absolutely essential nature of culture when it comes to building a company
• The consumer as the ultimate disruptor in the marketplace

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate.

talks about:

• Marketing’s ability to pull storytelling and revenue marketing together with the customer journey
• The challenges of acquiring resources and using them creatively
• Successfully sorting through the cluttered MarTech landscape

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.

John talks about:

• The definition and scope of a Chief Marketing Technologist’s role
• Personalization and the ability to dynamically deliver relevant content to specific customers
• The challenges associated with aligning Sales and Marketing and how technology can help

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices