CMO Insights

In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software.

Sal talks about:

• The definition and function of a Chief Revenue Officer and the role Sal plays 
• Erasing the traditional line between Sales and Marketing
• Why collaboration isn’t working anymore

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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 In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData.

Karen talks about:

• The complications of taking a company from public to private and the importance of keeping a customer focus
• Building customer intimacy through the three A’s – advocacy, advisory and adoption
• The challenges faced by a smaller company in a niche market and how she works to overcome them

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies.

Christine talks about:

• Being fearless and how that attitude helps her with her team
• Deploying new technology that increased pipeline and doubled leads without increasing budget
• The importance of traditional events and building relationships

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.

Shane talks about:

• Not only aligning sales and marketing but also aligning with the product team
• Focusing on the customer as a product goes to market and studying the customer life cycle journey
• The lifetime value of customers and how we can continuously to deliver value to them

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony.

Kira talks about:

• How she built a marketing team from the ground up and what skills she looked for in her team members
• Streamlining their MarTech stack with a centralized business function that owns the stack, eliminating redundancy
• The challenges associated with becoming a global company

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.

Kirk talks about:

• The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
• Becoming a partner to the customer and driving that thinking in sales and MarTech as well
• Why quality (not quantity) changes everything about your raw leads and SQLs

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia.

Tiziana talks about:

• The importance of focusing on the customer journey and customer ownership
• Creating pertinent, relevant content that addresses the problems of your customers
• The challenges of creating a partnership between marketing and sales

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.

Highlights include:

• How marketing has become more data driven and technology reliant
• Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
• The critical need for a single person to own the MarTech stack

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs.

Al talks about:

• Using data gathered from biometrics to define optimism and understand risk tolerance
• Rethinking content based on data gathered from crowds in real time
• The radical changes marketing will go through in the next few years

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode of CMO Insights, Jeff Pedowitz sits down with Randy Frisch, CMO and President of Uberflip.

Randy talks about:

• How Marketing is now responsible for accelerating pipeline
• The importance of understanding which content channels are most effective
• The difference between point solutions and platforms in the MarTech landscape

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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