CMO Insights

In this episode Jeff and Kirsten dive into the evolution of Keap (formerly Infusionsoft) and its core capabilities of serving and helping small businesses grow with easy to use products, templates and tools that train SMB’s on becoming sales and marketing experts.

Keap is a $100M ARR start-up that brings the power of marketing and sales automation to SMBs.

This lively discussion touches on:

• The ‘coach voice’ Keap aims to provide
• How Kirsten manages her team’s tech stack
• Working with Influencers
• Plays and tools built into the Keap automation platform
• Keap’s content strategy
• Keap’s talent strategy

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Jeff and Bonnie Habyan, CMO, X-Caliber Capital explore the opportunities and challenges of being a CMO in real estate finance.

Discussion points include:

• Adding a human touch to finance
• Leveraging the use of video
• How digital has elevated the role of the CMO
• The many hats of the modern day CMO
• LinkedIn, culture and video meeting fatigue

They pack a lot into 20 minutes!

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode Jeff and Todd Lebo, CEO of Ascend2, explore the RevOps research report conducted for The Pedowitz Group. Get answers to what IS and is NOT RevOps. What teams need to be aligned for a successful RevOps model and how to get started.

Get the full RevOps Difference research report here :

https://www.pedowitzgroup.com/resources/revops-research/

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Jeff and Nikole Rose, President & CMO, Mojo Media Labs explore how her consulting firm developed a unique company culture that drives growth and everything they do.

Other discussion gems include:

• The Right person, Right seat principle
• Signs of a bad culture
• The ROWE work style model
• Why Costco separates the apples
• The Martech myth

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Jeff and Tim Parkin, President of Parkin Consulting explore Tim’s his career journey from first wanted to be a magician, but didn’t like late night, to gaming, to coding and eventually creating a leading a digital marketing firm.

The long list of topics and concepts discussed include:

• Marketing from the inside out
• A formula for defining Performance
• Toxic teammates and Talent
• Hiring your own customers.

Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode Jeff catches up with Cord Himelstein, VP Digital Marketing at Halo on how Halo helps brands strategically implement swag, B2B influencers and helping brands tell their stories creatively with merch. Oh, and their love of the Dallas Cowboys.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Kristi Melani, Chief Marketing Officer at Telesign shares how she uses benchmarks, why they can become a problem and how they should be better utilized. She also shares her thoughts on whether or not Marketing is an art or science, math in marketing, customer success and some career lessons learned.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Scott McAllister, CMO CGO at Padawan Ventures shares what digital transformation means in today’s business framework, the challenges organizations face to adopt digital change and some best practices to institutionalize digital transformational change.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Ashley Estilette, Chief Marketing Officer at Mitratech shares how her company has handled 8 acquisitions in 2021 and the challenges characteristic of M&A including branding, servicing various customers and staffing.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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In this episode, Neil Cohen, Marketing Therapist shares how his career evolved into the role of Marketing Therapist and what that means. Neil specializes in helping companies get out of their own way to find their focus and then translate that focus into an actionable marketing and sales program that gets results.

Connect with Jeff on LinkedIn – https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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