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HED: Increasing Sales Leads Through Social Media Listening Tools

by Jeffrey Hayzlett
by Jeffrey Hayzlett

There’s an old saying in the sales business that I firmly believe in, “Go where your customers are.” Nowadays, your customers are frequenting one place in particular above anywhere else, and that place is social media. Never before has it been easier for customers to get in touch with a business—and actually get a reply back—but thanks to social media platforms like Twitter and Facebook, a simple comment to a company can elicit a response in a matter of seconds. Which is great for customers, but for salespeople, who already have a million tasks on their plates on any given day, sometimes it can feel nearly impossible to carve time out of their busy schedules to communicate with customers via social media. If you’re not working for a large corporation with its own internal social media department, oftentimes either you or someone else on your team is stuck with the task of managing social media accounts. But before you complain, hear me out. Social media is a great resource for increasing your sales leads. And the best part is that there are dozens of social media listening tools out there that make it easy to stay on top of your accounts. However, before I get into how social media can increase sales leads, let me first mention a couple social media listening tools that I use daily that I think could be beneficial to you, too. 

1. Google Alerts

At one time, this was one of the only social media listening tool available, and even today, it’s by far one of the easiest to use. Basically, using Google, you set up a keyword search or alert for any topic that interests you, from specific companies to subjects you enjoy following. Every time something is published online relating to your selections, you’ll receive a message in your Gmail inbox with a link. One alert that I highly recommend is your own name. Sure, it may sound a little bit vain and Kardashian-esque, but in all honesty, it’s far from it. Google Alerts is a great way for me to be notified every time one of my articles or blog posts go live, as well as a good resource for when I’m mentioned in other people’s articles.

2. Hootsuite

It feels like every day there’s a new social media platform launching, it can be time consuming to have to post to each one of them separately, let alone keep track of postings. This is especially the case if you’re managing social media for a company. That’s where Hootsuite comes in. Hootsuite works across 35 social networks and lets you schedule postings for different times of the day, monitor feedback from your posts, and receive in-depth analytics across all of your platforms. If you need to be everywhere at once, this is the listening tool for you.

So now that you know a little bit more about social media listening tools, how can they help increase sales leads? There are a few ways:

• They can help you find new leads. Like I mentioned earlier, never before has it been easier for customers and companies to connect, than now. Sure, back in the day a customer could stroll into your store to make a purchase and you could have a face-to-face conversation, but thanks to technology, this kind of sale seems downright archaic. Rather, customers are relying on the Internet to make purchases via e-commerce sites like Amazon.com, and I’m willing to bet that this mega corporation wooed many a customer away from its competitors by using social media as opposed to traditional advertising methods like newspaper or radio ads.

• They can help fine-tune your pitch. Say you sent out a tweet that had a particularly successful response rate. The reason you know this is because you’ve been tracking your analytics on Hootsuite or a similar tool. Once you have a better understanding of why this tweet garnered so many replies, you can apply a similar strategy to future tweets. For example, in my own experience, I’ve found that tweets structured as questions have proven successful, because they encourage people to reply back with an answer.

• They can help you solve customer’s complaints. Perhaps one of your customers is unsatisfied with your company, or product, and they posted a scathing review on a site like Yelp. Unless you’re scanning Yelp on a daily basis, most likely you may never see this person’s review. But with a social media listening tool like Google Alerts, their complaint will find its way into your inbox and you’ll be quicker to reply to help solve the issue, and hopefully salvage your relationship in the process. As a customer, there’s nothing worse than not having your concerns heard, but by sending a (polite and professional) reply, you’re one step ahead of the game.

• They can help you check out your competitors. While you’re setting up a Google Alert for your company, take a second to make one for your closest competitor, too. This way you can stay on top of any social media campaigns they roll out, and maybe even learn a thing or too that you can apply to your own accounts.

Now, tell me, what are some ways that you’ve used social media listening tools to your advantage as a salesperson?

Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, FacebookLinkedInGoogle+ or www.hayzlett.com.

Best Practices Growth Management Personal Development

Grow Your Business Treasures

How To Grow Your Business Treasures

…Even Beyond the general Recession Proof Measures

Are you ready to face the recession and come out of it on top?

Then it’s time to assess your business treasures.

But how to grow your business treasures?

And what are they?

There are roughly three categories of ‘business treasures’ on the forefront of our mind.

So let’s dive into those first.

And then, be sure to read on for the important ‘hidden’ treasures.

Business Treasures

The first category of business treasures contains matters of finance:

  • Sales Increase
  • Revenue Growth
  • Cost Reduction
  • Profit Maximization (also be sure to watch this masterclass on The Single Most Profitable Secret In History: https://smplg.com/a/1262723/masterclass)

And when all these things are well taken care of, that could then lead to a higher order balance.

But how can you create new capital from thin air when current sales are low? How can you grow revenue, reduce costs and maximize profits when a recession is lurking? And how then can you be sure that your business finances are well-balanced and turning profits 24/7/365?

(You may already find new inspiration to begin resolving these questions in this article: https://c-suitenetwork.com/advisors/how-to-ethically-create-new-capital-from-thin-air/)

These questions need to be on top of the business mind, day in day out. But it’s not enough. They also ask for a supportive infrastructure through technologies and other assets.

With the increasing rise of new Fin Tech solutions and Automated Sales Processes among other things it thus makes sense to look at the second category.

The second category of business treasures contains matters of technology:

And when all these things are well taken care of, that could then lead to a higher percentage in conversion rates.

But many businesses are increasingly falling victim to the whims of big tech algorithms. Because when they’re implementing strategies to use these technologies, there’s an increasing list of conditions they have to comply to. And those conditions are not always in the best interest of the businesses that use Big Tech, despite they have to pay them more than just dollars and data.

How then to become independent from those Big Tech companies while still making wise use of the technologies available? And how can you secure streamlined online processes without falling victim to technology fall outs?

(For learning more about becoming Big Tech independent you should read this uttermost important blog post: https://smplg.com/a/1262723/roadmaptomoneybp)

These questions need to be on top of the business mind that wants to be recession proof. But it’s not enough. They also ask for security measures and diversifying the risks through different channels.

With the rise of Blockchain technology, new Cryptocurrencies and all kinds of newly secured software solutions among other things it thus makes sense to look at the third category.

The third category of business treasures contains matters of daily operations:

  • Invoicing and administration
  • Analytics and Metrics
  • Customer Support and Client Retention
  • Community Engagement and Corporate Social Responsibility

And when all these things are well taken care of, that could then lead to more streamlined workflows, customer loyalty, referral networking, social continuity and time and energy saving new opportunities.

But all this isn’t necessarily enough for becoming recession proof. There’s something beyond these top of mind recession proof measures for Finance, Technology and Operations.

We thus have to dig deeper for other treasures in order to understand why and how it could all work better. Let’s call those the ‘hidden’ treasures for business growth.

You’re probably already aware of them somehow, but perhaps not yet believing completely in their importance. That’s why it could pay dividends to read on.

Hidden Treasures

There are roughly three categories of ‘hidden treasures’ in the deeper parts of our mind. We hear a lot about them. But they’re not always well understood.

Those treasures are unlocked by conscious choice though. That’s why we’ll go over some of those choices here.

You could then decide to make new choices for unlocking more of your hidden treasures when wanted, needed or desired.

The first (relatively well-known) unlocking category is Coaching and Consulting.

Especially the coaching industry is booming these days. It happens in all sectors and industries, for all jobs, roles, niches and subcategories.

But not all coaches are equally good in what they do. Many just followed a short course and then call themselves a coach without real life coaching experience or a method that works.

Others come from real experience though. They have built their coaching practice on years of work and deep values. Their coaching offer exudes trust and power to unlock hidden treasures. (If, for example, you’re involved in property management then here’s a great example of how you can reach Business Growth through values-driven coaching: https://giperskine.com/values-driven-coaching)

Consulting has been around for a long time. There are many big consulting firms. And there are even more boutique or sole-proprietorship consultants out there.

Here goes too that they’re not all equally good. And many of them make mistakes without actually addressing the mistakes that the businesses they’re consulting on are making.

Fortunately it’s okay sometimes to make mistakes as long as we learn from them. You could call it failing forward, or making constructive failures.

I recently found a book that actually bares this in the title.  It’s about Consulting on the 5 biggest mistakes in business and life and how to avoid letting them shut you down.

In the book the author talks about The DONNEmethod® and it’s beginning with these Crucial Questions:

  • Why is the difference between strategic and tactical planning so significant to distinguish?
  • What can I do to make sure nothing is missed or overlooked?
  • When do I implement changes and where do I make those changes for the most impact?
  • Which sequence maximizes the contribution of all our planning and strategizing efforts?

And the one to begin with:

  • How do I avoid meddling with what’s already working and making things worse?

The author will then address solutions to problems that are implied by the above Crucial Questions. You can get the book that’s called ‘The Failure Factor’ by Justin Donne here: https://cashdrop.biz/d/75E2iJ1t0g

The second (less well-known) unlocking category is Energy Clearing and Energy Management

There’s big talk about the energy transition that we’re in. But energy is not only about oil, gas, solar or electric power. It’s also about our own personal energy management.

Personal energy often gets depleted by the technologies we’re using and by the accompanying lifestyles. Then it’s wise to be aware of that and do something about it. (That’s why >this report< could be an interesting read to learn more about why clearing your personal energy atmosphere is important.)

On a different level, it’s also important to clear out your environment for optimal work and living conditions. That asks for personal leadership to begin with. (This article might shed more light on success with your energy management from a leadership growth perspective: https://c-suitenetwork.com/advisors/6-new-steps-to-new-leadership-success/)

Energy Clearing and Energy Management thus begins within and around oneself.

You can do this by installing new habits, getting rid of bad influences, and by creating healthier life and work environments.

Which brings us to…

The third (quite well-known but not always well understood) unlocking category is Company Culture and Integrative Wellness

There’s big talk about company culture. Yet, it’s complex to create and maintain a healthy one, especially these days with the various remote, work-at-home, freelance and hybrid work modalities of employees. (This post might give you some deeper insight in how to handle this: https://www.linkedin.com/feed/update/urn:li:activity:6933064522366652416)

That’s why this asks for a form of leadership that’s immediately coupled with practical implementation. You could call this Inspirational Leadership (on which you can read more here: https://c-suitenetwork.com/advisors/inspirational-leadership-in-trying-times-of-crisis-how-to-elevate-your-company-culture/) because inspiration immediately gives energy for action.

This means that not only the top of mind measures (as mentioned above) are highlighted in the everyday business endeavors but that each and every day there’s time scheduled to receive and give inspiration to one another. This can enhance creativity, productivity and efficiency, for it invigorates the people to give their best. Which in turn could help in reducing burnouts, sick leaves or resignation because of other perceived-as-better opportunities.

What could also help in amplifying this even further is when the business goals become aligned with greater goals that actually serve all humankind. (You can read more on this here: https://www.linkedin.com/feed/update/urn:li:activity:6940706022013480960) Then the company culture becomes embedded in a wider notion of integrative wellness. And although that begins with personal well-being, it’s then also aligned with the perception of a world that’s worth again to live in, because we then more deeply understand that we’re in it together.

But it also asks for a new form of presence. And that presence is shaped these days both through personal appearance in real life as through online profiles. For this, Thought Leadership is one of the pioneering factors to grow your hidden business treasures.

To be seen as a leading edge thought leader in your industry, that indeed can go a long way.

One doesn’t just call oneself a Thought Leader though. But if you’re interested in creating and building a Thought Leader profile that’s seen and recognized by 100M+ followers combined, then be sure to >visit this page<. There you can also connect with other great Thought Leaders.

Now, to bring it all together: How to grow all of your business treasures …even beyond the general recession proof measures?

Let’s consider one last thing. It’s on an encompassing concept that not many people talk about, yet it’s becoming increasingly important to understand.


In this article we’ve used words, concepts and ideas that transcend the top of mind business treasures that most people talk about. We also went deeper into the ‘hidden’ treasures which are perhaps not completely unknown but they’re at least not that much on the forefront of discussions about business, especially when those discussions are about how to become recession proof.

But what do you think? Do these different layers of treasures have their place in your company or organization? Or could there be more room for improvements in any area?

It can be overwhelming to think and take care of all of them. That’s why it might help to have an encompassing concept captured in one word. That word can then be explained on a one-page Mind Map that you can have readily available, as suited to your unique situation, for your specific needs.

If you want to learn more about it than visit this page: https://www.linkedin.com/company/the-omnibenevolence-council.
There you can find more information on how to get your hands on that Mind Map.

For now, thank you for reading this article.


Maurits van Sambeek, MA

Founder, The Omnibenevolence Council™

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WATCH: Abandoned by Parents, Kid Vows to Be Successful. Builds $4B Wendy’s Fortune

Dave Thomas was an orphan. Growing up, eating hamburgers in restaurants was the only thing that gave him a sense of belonging and purpose. When he was 8-years-old, he set out a plan to open the best restaurant in the world and later founded Wendy’s.

But even at an early age Dave knew that in order to grow a successful business, he was prepared to learn everything about the business from the ground up.



15 year old Dave started as a busboy at a Hobby House Restaurant in Fort Wayne, Indiana where a guy named Cornel Sanders was touring the country, trying to convince restaurant owners into converting their buildings into Kentucky Fried Chicken franchises.

Thomas’ boss, Hobby House owner Phil Clauss, was one of those restaurant owners.   Hobby House became Kentucky Fried Chicken, and Thomas became one of KFC’s first cooks.

A new waitress, Lorraine Buskirk, caught his eye and they were soon married in 1954.

Dave and his wife Lorraine grew their family to include five children – Pam, Ken, Lori, Molly and Melinda (Wendy was her nickname and who Dave named the business after). All the while, Dave worked toward his goal of owning his own restaurant.

He was pivotal in helping grow KFC. He simplified the menu and came up with the classic rotating red bucket sign. Thomas also convinced the colonel to appear in TV ads for Kentucky Fried Chicken.

Thomas’ success eventually enabled him to sell his stake in the four franchises back to the colonel, for $1.5 million. He used the money to open his first Wendy’s and became multimillionaire by the age of 35.

Today there are 6,900 restaurants worldwide.

Dave Thomas passed away in 2002 with a net worth of $4.2 billion. Dave wins.

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A Poor Single Father Raising 4 Kids (Who Burned Down His Workshop) Invented LEGO

Holy S@#$ LEGO Has Sold Over 400 Billion Plastic Bricks?

Having sold over 400 billion plastic bricks worldwide (75 billion annually), LEGO is easily the most popular and best-selling toys on the planet. It also holds the title one of the most painful things you can step on in bare feet…

But few people today know just how insanely unlikely the founder was to succeed against the series of tragedies that plagued his pursuit to success.

As successful as they are today, LEGO’s history is one of unexpected misfortune. Here’s why…



The Tragic Beginning of the World’s Most Successful Toy

In 1916, Ole Kirk Christiansen was an independent carpenter who primarily built wood furniture and home goods. He purchased a workshop in Billund, Denmark, that would ultimately become the birthplace of LEGO. He immediately faced a number of setbacks and tragedies during his first years in business:

  • His workshop burned down in 1924 after his sons accidentally set fire to it (losing all the inventory)
  • He (and the world) was hit hard during the Great Depression from 1929-1939

Effectively erasing any demand for furniture and toys for an entire decade. It wouldn’t see consumer discretionary spending increase until after ww2 ended in 1945.

But Wait, There’s More…

  • His wife passed away in 1932 leaving him alone to fend for himself and his kids
  • With the economy in shambles, he was forced to lay off half of his employees.

To stay afloat, Christiansen began carving cheap wooden trinkets, eventually landing a wheeled duck that became the company’s first popular toy.

But he still wasn’t generating enough sales to pay the mounting bills he owed. Christinasen’s brothers had to bail him out to save him from bankruptcy.




He Had to Beg His Family For Cash to Avoid Bankruptcy

Ole’s brothers agreed to bail him out on the condition that he stop making toys and turn his skills to a more practical profession.

But Ole refused to give up his passion of making innovative toys. So he changed the name of his workshop to LEGO (derived the Danish phrase leg godt, or “play well”).

Plot twist, his shop burned down for the second time…

Still unwilling to give up on his dream of breaking into the toy market, it was in this moment where Ole said: “Fuck wood! I’m moving to plastics!”…That’s not a real quote but you know he thought it.


Is This Why LEGO Went From Making Wood Toys to Plastics?

Because when Ole rebuilt his factory for the 3rd time, he turned his attention to making plastic toys (which was a brand new thing at the time).

During the 40s, plastic injection molding machines were introduced into the toy market to mass produce toys. But they were hella expensive. Buying one with the lack of much if any funds, would be a major risk.

He did it anyways…

The early toys included the Ferguson tractor, a plastic vehicle available as either a finished model or a buildable set that could be taken apart and put back together, (which later became the core feature of LEGO products).




How Lego Was Invented. After a 39 Year Struggle!

It wasn’t long before the idea of bricks to assemble a small house in the form of building blocks was invented. They designed literal plastic bricks that clipped together.

He patented the design and they released its first set, the LEGO System of Play – in 1955. 39 years after starting his toy business.

In the beginning of LEGO’s growth, they were still selling both wood and plastic LEGO toys (even though LEGO sales were much higher by this time).


But Then His Factory Burned Down Again…

Then, a lightning strike to the workshop caused a fire to burn down the entire workshop for the 3rd time. He rebuilt it again but decided this time, to switch the operations entirely to plastics.

Which turned out to be a good call…

Fast forward to today, the LEGO brand as of 2021 was up 27% (that’s a whopping $8B in sales) compared to the previous two years with $55.3 billion in revenue. The company saw massive gains during the pandemic as consumers of all ages looked for new ways to entertain themselves at home.

Which is pretty impressive growth for a company that for the most part, shouldn’t still be standing.



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WATCH: Former FBI Agent Explains How to Negotiate

Take it from former spy hunter, Joe Navarro,  when it comes to winning any negotiating, everything begins with preparation.

“I think the biggest mistake is thinking that the little things don’t matter,” Navarro says. “From the moment you walk in, how you greet the staff, being attentive to others in the smallest of ways. Being polite, shaking hands, being mindful not to elevate emotions. Simple things.” It perhaps boils down to realizing that, if a negotiation is important to you, the people on the other side of the table, and their perception of you, is important too.

Joe Navarron’s 4 Tips to Negotiation Prep:

  1. Have a Specific Objective
  2. How to Choose Your Words
  3. Think of the Audience
  4. How to Anticipate Their Next Move

This video breaks down Joe Navarron’s 4 tips to prepare before your next negotiation.



 Who The Heck is Joe Navarro?

Joe Navarro retired from the FBI after serving as an agent for 25 years. He has been studying nonverbal behavior for more than 45 years and is the author of 13 books, including “Be Exceptional: Master the 5 Traits That Set Extraordinary People Apart,” “What Every Body Is SayingAn Ex-FBI Agent’s Guide to Speed-Reading People” and “The Dictionary of Body Language: A Field Guide to Human Behavior.” Follow him on Twitter @navarrotells.


Navarron Spent a Lifetime Master the Art of Negotiation…

Joe Navarro moved to the US at age 8 with his family shortly after the Bay of Pigs Invasion in Cuba. He later was accepted as one of the youngest FBI agents where he spent 25 years in counterintelligence and counterterrorism.

Through his work he was able to study, refine and apply the science of nonverbal communications. His acumen in this field and his success as a spy-catcher, led Joe to begin training FBI agents and the intelligence community.

Retiring from the FBI in 2003, and meeting overwhelming demand for his notable insights into human behavior, Joe has dedicated himself to speaking and consulting with major corporations worldwide.

Today Joe is recognized as one of the world’s foremost authorities on negotiations.

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Top 10 Passive Aggressive Office Coworkers That Will Make You Laugh

You don’t always get to choose who you work with but you’ve got to work with them for the most of the day.

Here’s the 10 passive aggressive office notes going around the internet.


#1 Graphics Designers Are Always Smartasses!


#2 An Email Went Out Around the Office About A Lost Pen. This Appeared In The Break Room The Next Day…


#3 I Wonder Why?


#4 A Touching Gesture From His Company After 9 Years Of Employment Came To An End

#5 Well Karen, That Escalated Rather Quickly


#6 This Happened 3 Times in 2 Weeks


#7 Never Drink Someone’s Energy Drink


#9 This Person Deserves a Raise


#10 Rest in Peace Kevin





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Is This the End of Shopify? Shopify Lays Off 10% of Employees

Shopify Inc. SHOP 1.90% is cutting roughly 1,000 workers, or 10% of its global workforce, rolling back a bet on e-commerce growth the technology company made during the pandemic, according to recently shared internal memo.

Leaving many people wondering why?

According to the Wallstreeet Journal reported today, Shopify CEO Tobi Lütke says company made wrong bet on pandemic-fueled boom in e-commerce growth.

The main reason for the layoffs was rapid hiring to accommodate increased ecommerce shopping trends.

Basically, Shopify was betting on that the rapid Covid-era lock downs would increase in ecommerce shopping would continue as a trend, hastening a greater adoption of online shopping.

That didn’t happen…At least not for Shopify.


What is Shopify?

Based in Ottawa, Canada, Shopify is an e-commerce service that allows merchants to quickly build and customize websites for selling products online. In addition to plan fees, Shopify makes its money in part by taking a percentage of customer transactions. In short, they are a platform that enables users to create drop shipping sites.



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He Ran Away at 16 and Built a $4 Billion Business. John Nordstrom

Did you know that the $14 billion Nordstrom chain stores were started by a sixteen year old who fled to America with only $5.00 (roughly $119.00 in today’s currency) in his pocket?

His name was John W. Nordstrom, who’s dad died when he was eight. In need of money John fled his home at 16 and emigrated to New York City  in 1887.


Nordstom Did a Series of Back Breaking Jobs Just to Get By….

John labored in mines and logging camps for years as he crossed the country to California and Washington. In 1897, he headed north to Alaska and the Klondike in search of gold. Two years later, he returned to Seattle with a $13,000 in Alaskan gold ready to make his next move.

Nordstrom partnered up with business partner Carl F. Wallin, a Seattle shoemaker Nordstrom had met in Alaska. Wallin offered him a partnership in a shoe store with zero retail experience. In 1901, the gold rush veterans had opened their first store, Wallin & Nordstrom, on Fourth and Pike in Seattle.

Then Nordstrom’s Son Scaled the Family Business into an Empire…

Nordstrom’s sons took over in 1928. By 1960, two stores had grown into eight. The Seattle flagship was the largest shoe store in the country, and Wallin & Nordstrom became the nation’s largest independent shoe chain.

Under a third generation of Nordstrom sons, Nordstrom, Inc. entered into new markets well beyond Seattle. Clothing was added to the shelves in the 1960s and the company was renamed Nordstrom Best in 1969. In 1971, the company went public with its first stock offering  and by 1973, Nordstrom Best formally changed its name to Nordstrom

Today, Nordstrom is doing $14.79 billion in revenue. The family still runs the chain of 247 rack stores across 40 states from their headquarters in Seattle.


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WATCH: How to Master the Art of Leadership Like Jim Rohn

Jim Rohn was basically the godfather of the motivation speaking industry and mentor to Tony Robbins.  He motivated and inspired millions to achieve their goals in pursuit of self-development.

Jim believed self-education knows no limits and has the potential to make you a fortune and it’s the key to self-fulfillment.

Think of all the greatest entrepreneurs of today, and in history… these are all self-educated people.

For all successful people self-education never ends, not after school, not after success or failure. Life is the classroom and the only goal is to learn and grow every day.

Here’s your daily dose of Jim Rhon in his speech that broke the internet…


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China’s Banks are Failing, Protests Everywhere. China Prepares for Complete Financial Catastrophe.

$6 billion of savings deposits just disappeared, leaving more than 400,000 depositors of six rural banks in central China’s Henan province devastated.

The journey to get to the bottom of how such a large sum of money disappeared started to unravel a series of systemic financial corruption.

Allegations of crime and corruption are spreading through China’s small banks as more depositors are being locked out from their life savings. And it appears the CCP is making the situation worse.

Hundreds of people took to the streets of Zhengzhou to protest their inability to withdraw money from four local banks since April! Similarly, citizens are accusing their local officials of widespread corruption and mismanagement. It’s getting ugly…

The demonstrations turned violent when a group of unidentified men in white shirts attacked the peaceful demonstrators.

Chinese authorities appear to be pinning blame for the banking issues on a group of “criminals” in charge of the local banks. But the issue runs much, much deeper. Watch the video for the full story. This is far from over…



Experts are likening the situation to be worse than the US 2008 financial crash and warn of it’s global impact.