C-Suite Network™

David Goldsmith

Have you ever thought about the fact that a craftsman has more and better tools to solve challenges on the job than the leader of a business or organization does? Leadership “tools” are usually defined as computers, spreadsheets, data, and even experience, but in reality, leaders need thinking tools that are hard to come by, so they find themselves hunting and pecking for answers in books, at seminars, through on-the-job training programs, from mentors, and at business schools, and still, they’re left with gaps. Surely, most leaders are good at what they do, but the daily challenges of their jobs, like accelerating growth, increasing productivity, driving innovation, doing more with less, and balancing work with life don’t come with some sort of leadership toolkit…until now.

In Paid to Think, international consultant David Goldsmith presents his groundbreaking approach to leadership and management based on research revealing the twelve specific activities that all leaders perform on a daily basis, and he provides you with each activity’s accompanying tools and instructions proven to boost your performance and that of your entire organization.

Take the uncertainty out of everyday leading, convert ideas to realities, and maximize your intellectual value. Learn how decision makers at some of the world’s most successful organizations have already used Paid to Think’s universal and easily transferable tools—regardless of their industries, sectors, geographic locations, or management levels—as their greatest advantages in achieving more, earning more, and living more.

Christopher Brown

BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE 

For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector.

And with the evidence-based methods in this book, you can replicate their success in your business!

The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors–from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to:

  • – Inspire everyone in the company to embrace a customer-centric culture
  • – Unify efforts across units by creating a “common language” for change
  • – Collect and measure data from your efforts and benchmark your progress
  • – Make change long term so you leave a legacy of an enduring business

 

Creating a customer-centric company takes more than making an investment in the customer service department and systems. It’s about building a culture in which the customer is at the heart of all decisions made within every function and unit. What’s best for the customer is what’s best for business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success. Guaranteed.

Dorie Clark

A step-by-step guide to reinventing you

Are you where you want to be professionally?

Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.

In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.

Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

Joanne Black

Over the last decade, the rapid growth of social media, the emergence of the cloud, and a myriad of other technological developments have ushered in what pundits call “Sales 2.0.” But while much about sales has changed, one thing never will: People still buy from people they know, like, and trust.

 Pick Up the Damn Phone! focuses on the intersection of sales, technology, and referrals—the marriage of the old (relationships) with the new (technology). Each of these has its place in sales. In fact, they are interwoven, interdependent, and inextricably connected. In Pick Up the Damn Phone!, Joanne Black explores these connections and explains how to leverage the invaluable sales intelligence that new technologies provide—and how to know when it’s time to put away the toys and have a grown-up conversation.

Ted Rubin and Kathryn Rose

Return on Relationship™ (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement.

Both Ted Rubin and Kathryn Rose embody the concept of ROR in their work. Ted has been using the term since early 2009 to build awareness around the belief that the true value of brand and personal marketing is in the relationships created. Kathryn also uses relationship skills every day as a sought-after social media and relationship marketing speaker and trainer and CEO of the Social Buzz Club, the world’s first online marketing collaboration network.

Ted and Kathryn truly “walk the talk” every time they tweet, speak at an event or interact with the social media community. Both are shining examples of how building relationships adds value to the way we do business today.

Mildred Talabi

Successful job hunting isn’t about luck, chance, or hope… Successful job hunting is a SCIENCE!

In her ground-breaking book, The Science of Successful Job Hunting, Mildred Talabi draws on many years of careers experience and some of her best blog posts to bring you 35 chapters and over 180 pages of practical, easy-to-read content you can use in your job hunting.

You will discover:

  • 51 quick and easy ways to improve your CV and double your chances of hearing back from the employer;
  • How to make recruitment agencies your allies to accelerate your job hunt and boost your employment prospects;
  • How to confidently handle the 10 most common interview questions that most jobseekers fear;
  • 3 killer reasons to include Twitter and other social media platforms in your job hunt;

 

…and much, much more!

The Science of Successful Job Hunting is your bullet-proof blueprint for job hunting success.

Lisa Nirell

Today’s marketers face a perilous journey.

As a result of new buyer dynamics, a boardroom-level obsession with marketing ROI, and “big data” driven decision-making tools, today’s marketing leaders are expected to be tech-savvy, data-driven brand ambassadors on the vanguard of change.  But as marketing demands and workloads continue to evolve at the speed of sound, it is becoming more difficult to stop, breathe, and reflect mindfully on future opportunities.

Lisa Nirell’s The Mindful Marketer is a 3-part playbook for thriving in the new world of modern marketing. An industry veteran who has advised companies like Microsoft, Adobe, Bozzuto, and Oracle accelerate growth and build customer mindshare, Nirell shows readers a “middle path” between mindfulness and market acceleration. Among other things, The Mindful Marketer examines how constant connectedness and multi-tasking can contribute to lower productivity, reduced brand repute, executive-level misalignment, and big data investment black holes.

Staying present, Nirell asserts, is the best way to attract lifelong customers, create healthier organizations, and foster breakthrough innovations. Lisa’s personal insights and client success stories show you the opportunities and possible pitfalls presented by modern marketing.

Guy Kawasaki, chief evangelist of Canva and former Apple evangelist, says “In The Mindful Marketer, Lisa Nirell helps you align hearts, minds and actions. This is the secret sauce to connecting with customers.”

Michael Parrish DuDell

From the ABC hit show “Shark Tank,” Shark Tank Jump Start Your Business is filled with practical advice on how to start or grow a business. Full of tips for navigating the confusing world of entrepreneurship, the book intersperses words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to:

  • – Determine whether they’re compatible with the life of a small business owner
  • – Shape a marketable idea and craft a business model around it
  • – Plan for a launch
  • – Run a business without breaking the bank (or burning themselves out)
  • – Create a growth plan that will help them handle and harness success
  • – Pitch an idea or business plan like a pro

Judy Robinett

“Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it.” — JUDY ROBINETT

As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, Power Connector Judy Robinett argues that strategic relationship planning should be your top priority.

When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you’ll tap into a dynamic “power grid” of influence guaranteed to accelerate your personal and professional success.

Robinett uses her decades of experience connecting the world’s highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to:

  • – Find and enter the best network “ecosystem” to meet your goals
  • – Reach even the most unreachable people quickly and effectively
  • – Get anyone’s contact information within 30 seconds
  • – Create a “3-D connection” that adds value to multiple people at the same time
  • – Access key influencers through industry and community events
  • – Subtly seed conversation with information about interests and needs
  • – Use social media to your best advantage

 

Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the “5+50+100” method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career.

D. Keith Pigues

Do your customers make more money doing business with you? 

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives. Learn more about the book and the author at http://www.dkeithpigues.com and view Keith speaking about the topic. View the endorsements for the book here, and learn more about Keen Strategy: http://www.keenstrategy.com/

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