C-Suite Network™

Menu
Search
Close this search box.

bookcategory: Showcase

Troy Hazard

After years as a consultant to some of the world’s biggest brands and a serial entrepreneur, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. He’s discovered how business breakthroughs can only occur when you confront hard truths head-on, then take complete responsibility for your problems and their solutions. Now Troy gives you the full benefit of his experience – the good, the bad and the ugly – so that you can rigorously evaluate any situation and make clear-headed decisions moving forward. Packed with case studies, personal stories and useful anecdotes, Future-Proofing Your Business supplies you with a complete toolkit to guide your business through uncertain times.

Mark Hunter

High-Profit Selling: Win The Sale Without Compromising on Price

Too many sales professionals rely upon discounts to close sales, but there is a better way to build profit.  In Mark Hunter’s book High-Profit Selling, he shows how to avoid making costly concessions.  He outlines proven strategies to help salespeople identify the right prospects, better communicate value, and close more effectively.  It is possible to win the sale without compromising on price, and this book shows you how!

Randy Fox

Our world is starving for real leaders to truly become a success by being strong in their ethics and convictions versus being popular, greedy or prideful. We need authentic, trustworthy, competent men and women to become leaders who help those in need, provide jobs, support and care for neighbors, their employees and our world.

This journey starts with you!

A Leader Worth Following displays:

  • -Character – not being one, having one
  • -Truth – living it, speaking it and expecting it
  • -Integrity – in everything
  • -The power of appreciation
  • -And much more!

Spencer Rascoff & Stan Humphries

Enter Zillow, the nation’s #1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today’s housing market while acknowledging that a home is more than an economic asset. In ZILLOW TALK, Humphries and CEO Spencer Rascoff explain the science behind where and how we live now and reveal practical, data-driven insights about buying, selling, renting and financing real estate. Read this book to find out why:

-It’s better to remodel your bathroom than your kitchen

-Putting the word “cute” in your listing could cost you thousands of dollars

-You shouldn’t buy the worst house in the best neighborhood

-You should never list your house for $444,000

-You shouldn’t list your house for sale before March Madness or after the Masters

Densely packed with entertaining anecdotes and invaluable how-to advice, ZILLOW TALK is poised to be the real estate almanac for the next generation.

Steven Kotler & Peter H. Diamandis

Bold: How to Go Big, Create Wealth and Impact the World

Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two of the book focuses on the Psychology of Bold, drawing on insights from billionaire entrepreneurs Larry Page, Elon Musk, Richard Branson, and Jeff Bezos. In addition, Diamandis reveals his entrepreneurial secrets garnered from building fifteen companies, including such audacious ventures as Singularity University, XPRIZE, Planetary Resources, and Human Longevity, Inc. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.

Bold is both a manifesto and a manual. It is today’s exponential entrepreneur’s go-to resource on the use of emerging technologies, thinking at scale, and the awesome power of crowd-powered tools.

Debra Fine

Nationally recognized communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk–in any situation. Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak? Are you a “Nervous Ned or Nellie” when it comes to networking? Then it’s time you mastered The Fine Art of Small Talk.

With practical advice and conversation “cheat sheets,” The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation, from lunch with the boss to an association event to a cocktail party where you don’t know a soul.

Linda J. Popky

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand:

  • -The critical upfront work needed to really understand customers, markets and unmet needs
  • -The value of consistent, focused messaging
  • -Why empowering employees to effectively represent the brand is so critical
  • -How to thrive in an age of user-generated content and customer driven marketing

Why it’s key not to confuse selling with installing

The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment.

Today’s businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd—above the marketing fray.

Most organizations don’t have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they’re not able to integrate every new tactic as it appears and they’re not sure how to prioritize all of these options.

What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business—not just once, but time and time again.

Lauran Star

Today women are entering the workforce and leadership field at an extensive rate; however, they are struggling to gain a real perspective on how to get ahead, what is expected, how to build strong alliances, and find work/life strategies. This lack of knowledge is creating a “one step forward two steps back” mentality as the tools required to succeed are hushed. This book focuses on how to pivot into your own empowerment. It explores strategies in leadership, communication, networking, moving forward and success while applying these tools to create harmony at home. Throughout the book, quotes from pivotal women talk about their struggles and how they find solutions both at work and at home.

Kathleen Burns Kingsbury

YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS

During the next several decades, women will inherit approximately $28.7 trillion in assets and will need good financial guidance to manage their increasing wealth. The problem is that two-thirds of women don’t trust financial advisors. Even if you are the best at what you do, a female client will pass you over if you can’t effectively communicate and establish a trusting relationship with her. How to Give Financial Advice to Women is your one-stop handbook for connecting with affluent female investors.

 

Written by a wealth psychology expert with over 20 years of experience coaching women, this practical book helps you understand the wants and needs of affluent female clients and shows you how to appeal to this group of loyal investors. First, it breaks down the psychological fundamentals of women and wealth, and then it outlines the skill set you need to effectively communicate and advise affluent women. With the help of concrete action steps, in no time at all you will:

  • -Refine your advising style to appeal to women
  • -Be sensitive to the realities of affluent women’s lives
  • -Meet the unique needs of women in a variety of life transitions
  • -Connect with women both as individuals and as part of couples
  • -Build trust, actively listen, and foster financial confidence
  • -Help women prepare their children to receive wealth

Whether you are a male or female advisor, How to Give Financial Advice to Women shows you how the industry has historically made women feel misunderstood and undervalued and gives you everything you need to buck the trend and capitalize on being female friendly. This complete guide even comes with valuable marketing dos and don’ts to ensure you attract the right clients in the most cost-effective way.

How to Give Financial Advice to Women tells you what every wealthy woman wants her financial advisor to know.

Maria Ross

The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success.

Small businesses, start-ups, and non-profits enviously watch “the big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them?

The secret is a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding isn’t about how much money you spend, but on how clearly and consistently you communicate the right message through all you do.

In Branding Basics for Small Business, 2nd Edition, brand strategist, author and speaker, Maria Ross, shares practical tips and real-world case studies of irresistible small business brands, plus insights from global marketing experts on how you can make this happen for your organization. Part One defines what brand really means (and what it does not) and why it matters to your success. Part Two outlines a simple ten-question process with exercises designed to help you build a strong brand strategy of your own. Part Three offers practical action steps to bring that brand strategy to life through design, marketing tactics, social media, content marketing and more so you can:

  • -Generate buzz and loyalty with the right customers, clients, or donors,
  • -Make smarter, more cost-effective marketing decisions,
  • -Stand out from the crowd and grow your business.

This practical and entertaining guide is your answer to building the perfect brand, connecting with loyal fans and growing your business or organization on any budget.