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bookcategory: Showcase

Christine Comaford

Are You Scaring Your People into Mediocrity?

All leaders want to outperform, outsell, and outin­novate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision mak­ing to one question: What will keep me safest?

Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance.

New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again.

Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hun­dreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people.

Now she shares potent yet easy-to-learn neuro­science techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clar­ity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people.

Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more account­able; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want.

Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.

Cindy Goldsberry

There is no magic bullet for sales success…and a focus just on sales skills, lead gen tactics and sales process only sets down a fraction of the groundwork required for achieving the critical success factors to revenue generation. Everyone knows the sales ecosystem has changed dramatically while old sales techniques and playbooks are no longer effective. It’s time sales professionals and organizations adopt a new paradigm for approaching and engaging with their ideal clients. ZFactor Sales Accelerator V2V assists sales professionals to meet buyers where they are, lead their prospects on a benefit-filled journey, and change perception of their role in sales as they experience going from being a Vendor to one of Value Creator – or partner.

“A game-changer book that makes you question what you’re doing and make changes to accelerate your success!” With a focus on the individual contributor, this book focuses on deeply understanding the thinking behind what a difference it makes when one truly creates value for others. Rich with stories, examples and self-coaching materials, this proven thinking methodology inspires sales professionals to become relationally and strategically relevant to their ideal prospects thus increasing the lifetime value of these relationships.

David Newman

As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer.

But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?

Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

  • – Avoid blah, blah, blah marketing
  • – Use magnetic marketing strategies that pull (not push) qualified prospects into your world
  • – Get noticed using the power of 3PR
  • – Position yourself as the go-to expert in your field
  • – Become the obvious choice by building your Thought Leadership Platform
  • – Do social media right
  • – Zero in on your customers’ pain/gain factors
  • – Learn to speak prospect language about prospect problems
  • – Generate a steady stream of referrals
  • – Identify and focus on high-payoff marketing activities
  • – Gain clarity, confidence and control so you sell more – more easily and more often
  • – Cultivate and leverage enthusiastic advocates
  • – And more

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

Erin Botsford

This is a guidebook packed with the best strategies to manage wealth in retirement, helping readers live the life they have always envisioned – without risk of running out of money. With decades of experience as a financial consultant, Erin Botsford shows readers how to identify their preferred lifestyle and sustain it throughout retirement. With the philosophy that money allows choices, she shows readers how to become informed, wise investors – avoiding common pitfalls, challenging the status quo, and refusing to take advice blindly. No one wants to run out of money before they run out of time, and Botsford helps restore confidence in members of the Baby-Boom generation who may have lost assets during the financial crisis. With a thorough examination of the transition into retirement, she addresses common concerns such as Do I have enough money to last a lifetime? What about my spouse and children? Will Social Security be there when I am eligible to receive it? And what about Medicare, health insurance? From a chapter titled “Economics 101” to detailed analyses of market patterns, the author exposes the failures inherent in traditional methods of asset allocation. With comprehensive explanations of investment strategies, she helps readers adopt a new philosophy about their finances and retirement planning in order to protect their hard-earned money.

Shari Harley

We all know how it feels when our colleagues talk about us but not to us. It’s frustrating, and it creates tension. When candor is missing in the workplace, employees feel like they’re working in the dark. Leaders don’t know what employees really think; managers are frustrated when outcomes are not what they expect; and employees often don’t know where they stand performance-wise.

Many of us remain passive against broken, indirect communication habits, hoping that things will miraculously improve—but they won’t. Not without skills and effort.

The people you work with can work with you, around you, or against you. How people work with you depends on the relationships you cultivate. Do your colleagues trust you? Can they speak openly with you when projects and tasks go awry?

Take charge of your career by taking charge of your business relationships. Make your work environment less tense and more productive by practicing direct communication. Set relationship expectations, work with people how they like to be worked with, and give and receive regular feedback.

In How to Say Anything to Anyone, you’ll learn how to

  • – Ask for what you want at work
  • – Improve all types of working relationship
  • – Reduce the gossip and drama in your office
  • – Tell people when you’re frustrated in a way that resonates
  • – Take action on your ideas and feelings
  • – Get honest feedback on your performance

Shari Harley shares the real-life stories of people who have struggled to get what they want at work. With her clear and specific roadmap in hand, she enables you to create the career and business relationships you really want—and keep them.

 

 

Stephen Shapiro

In times of reduced funding, tighter deadlines, and fewer resources, a different approach to innovation is required.

Unfortunately, concepts such as “thinking outside the box” actually kill innovation.

It’s time to innovate the way you innovate.

Stephen Shapiro proves that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition.

  • – Don’t innovate everywhere. To get the greatest return from your innovation efforts, you must “innovate where you differentiate.”
  • – Asking for ideas is a bad idea.Instead, ask for solutions to well-defined challenges. In other words, “find a better box.”
  • – Expertise is the enemy of innovation.The more you know about a problem, the more difficult it is to find breakthrough solutions.
  • – The brain kills innovation. The brain is wired for survival, not change.

Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack. In fact, his strategies have generated a tenfold improvement in innovation ROI.

David Poulos

Everyone can “do” marketing . . . right?

Marketing Doctor’s Survival Notes is a collection of essays, articles, blog posts and white papers on marketing and related topics that proves otherwise on virtually every page. The stories, recommendations, guidelines and suggestions in this book are intended to provide marketers with a framework, a skeleton, upon which to build their own experience library. They are based on over thirty years of experimental trial and error, of avoiding, bending, breaking, circumventing and twisting the accepted “rules” of marketing practice. The win/loss record in that time gives credence to the saying that rules were meant to be broken. There are many books on the marketing resource shelf written by highly-credentialed, highly-trained, scholarly academics that outline study after study, testing the rules over time, seeking best practice, showing the exceptions that prove the rules, and trying to explain the evolution of marketing practice in a codified way. This is not one of them.

They should be taken at face value – it’s not exactly a ‘How-To’ book, these are not ‘unbreakable rules’, there’s no hidden agenda here, no subtle sub-text to be deciphered, no underlying mystery to be uncovered. It’s a book of principals, guidelines, brief vignettes of experiences that might have value to those just entering the field, or those transitioning from another pocket of the profession. It’s a book, perhaps not THE Book, but the principals it posits are sound and worth the time to read.

I hope you enjoy reading it, that you learn something from it, that you try to adopt some of the philosophies, some of the techniques, and absorb some of the lessons in the stories presented here.

David Goldsmith

Have you ever thought about the fact that a craftsman has more and better tools to solve challenges on the job than the leader of a business or organization does? Leadership “tools” are usually defined as computers, spreadsheets, data, and even experience, but in reality, leaders need thinking tools that are hard to come by, so they find themselves hunting and pecking for answers in books, at seminars, through on-the-job training programs, from mentors, and at business schools, and still, they’re left with gaps. Surely, most leaders are good at what they do, but the daily challenges of their jobs, like accelerating growth, increasing productivity, driving innovation, doing more with less, and balancing work with life don’t come with some sort of leadership toolkit…until now.

In Paid to Think, international consultant David Goldsmith presents his groundbreaking approach to leadership and management based on research revealing the twelve specific activities that all leaders perform on a daily basis, and he provides you with each activity’s accompanying tools and instructions proven to boost your performance and that of your entire organization.

Take the uncertainty out of everyday leading, convert ideas to realities, and maximize your intellectual value. Learn how decision makers at some of the world’s most successful organizations have already used Paid to Think’s universal and easily transferable tools—regardless of their industries, sectors, geographic locations, or management levels—as their greatest advantages in achieving more, earning more, and living more.

David Horsager

In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, The Trust Edge shows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches readers how to build the 8 Pillars of Trust:

  • 1. Clarity: People trust the clear and mistrust the ambiguous.
  • 2. Compassion: People put faith in those who care beyond themselves.
  • 3. Character: People notice those who do what is right over what is easy.
  • 4. Competency: People have confidence in those who stay fresh, relevant, and capable.
  • 5. Commitment: People believe in those who stand through adversity.
  • 6. Connection: People want to follow, buy from, and be around friends.
  • 7. Contribution: People immediately respond to results.
  • 8. Consistency: People love to see the little things done consistently.

 

When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted salesperson, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!

Dana Manciagli

Cut the Crap, Get a Job! A New Job Search Process for a New Era is a revolutionary job search book that takes an insightful approach to help everyone from college graduates to senior executives make their next career moves in the 21st century.

You’ll learn an effective approach to the latest employment practices and brand new, proprietary techniques for career development. In addition, you will get access to free downloadable tools to manage your personal job search.

What is unique and powerful about Cut the Crap, Get a Job?

  • – It’s simple – it breaks the end-to-end job search into bite-sized pieces, including solutions and homework assignments to coach you through every step.
  • – It’s written from the perspective of a veteran hiring manager with experience in Fortune 500 corporations as well as fast growing start-ups.
  • – It provides all the technology-based tools you need to go from starting your search to winning the job.
  • – It challenges tired, old practices and teaches innovative techniques that will show you what it takes to stand out as the best candidate being interviewed.

 

If you’re ready to get serious and make your next career move, don’t wait another moment-read this book today!