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bookcategory: Showcase

Nicholas Carlson

When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo’s California headquarters. On them there was Mayer’s face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo’s campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?

MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! by Nicholas Carlson is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer’s controversial rise at Google, and her desperate fight to save an Internet icon.

In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google’s golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.

In author Nicholas Carlson’s capable hands, this riveting book captures Mayer’s rise and Yahoo’s missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today’s rapidly changing business landscape.

Michael Fertik

Your reputation defines how people see you and what they will do for you.  It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant;  which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

And in the coming Reputation Economy, it’s getting more powerful than ever.  Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts – at any time.  In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it  with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.

Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.

Kristin Arnold

Boring to Bravo by Kristin Arnold shows experienced presenters how to transform boring monologues into scintillating dialogues by employing simple yet powerful presentation techniques. It features 90-plus practical techniques for engaging and interacting with an audience. Drawing from her extensive experience as a nationally recognized speaker, the author gives readers tips that apply to any presenter. Readers will be amazed at their ability to attract, involve, and inspire by incorporating just a few of the author’s suggestions. It offers a proven methodology for upgrading any presentation. By taking a collaborative approach to the communication process, the author shows the reader how to care, connect, and converse with the members of any audience. Incoming NSA president with strong promotional platform: as the incoming president of the National Speakers Association, the author will promote the book on a nation-wide tour. An experienced team facilitator and military veteran, the author has a large platform of clients, including the Coast Guard, NASA, and the IRS.

Milo Shapiro

You CAN master the skill of public speaking! Laugh your way through Milo’s clever, tip-loaded “Top 10 Lists”. Conquer any fears as you excel in this important tool for success.

Public speaking coach Milo Shapiro blends core speaking fundamentals, lessons learned from his own years as a professional motivational speaker since 2002, and relevant exercises from the world of improvisation to make his speeches, coaching, and books more fun than the norm.

With chapters like…

  • – Ten Great Ways to Blow It In Your First Ten Seconds
  • – Ten Neat Things To Talk About If You WANT To Alienate Your Audience
  • – Ten Healing Ways to Deal With The FEAR and Reduce the STRESS
  • – Ten Cool Tricks to Ease The Torture of Memorization

…this book is a fun read, but full of valuable ideas for anyone who needs to be in front of groups for speeches, sales, teaching, and more.
Whether you’re a novice speaker or a seasoned one who just wants to up his/her game a little more, Milo’s recommendations will take you to the next level within a read that won’t have you dozing off.

Gisela Hausmann

In today’s world, we need more than determination to reach our goals; we need naked determination.

Applying this powerful momentum to all facets of life, we can achieve immense success and even greatness. In her life skills book ‘Naked Determination, 41 Stories About Overcoming Fear’ Gisela Hausmann tells forty-one true stories demonstrating how we can overcome the fears which hinder us in taking the leap to achieve our career goals, make money, find the right partner, and so much more.

By telling entertaining stories, Gisela shows that most often overcoming fears is a simple one-step process. Readers will recognize themselves in this book. Gisela makes her point that indeed all of us know the answers to how we can succeed; all it takes is to apply naked determination.

Bob Dailey

Whether you manage a department of three employees, or an international organization with thousands of employees, one thing impacts your success more than anything else: Your Mental Approach It’s all in your head…the rest is detail! The way we approach our life, the attitude we bring every day, and our continuous focus on serving others are the keys to becoming a valued and trusted leader. Realizing that it’s not about you, concentrating solely on creating an environment where others can succeed is all that matters. Your success only happens when you help others and your organization achieve their success. Maybe you’ve never considered your mental approach to being a trusted leader. Perfect. Leadership Starts (and Ends) in Your Head by Bob Dailey will help you find and unleash the right mental approach … that thing that differentiates so-so managers from great leaders. Don’t have a ton of time? That’s okay. You can finish this book in about an hour. But, you’ll want to savor its bite-sized chapters one-at-a-time. This book will help you embrace the mental side of leadership … where true leaders spend most of their time.

Bruce Turkel

Have you ever wondered why almost identical products sell for vastly different sums just because of the name or logo printed on them? Why companies spend millions of dollars on advertising that seldom shows the product they want you to buy? Why some people get higher salaries for doing the exact same job as their lesser-paid peers? Have you ever wondered how you could put the answer to these questions to work for you? Bruce Turkel explains these and other ideas with simple, clear explanations, anecdotes, and illustrations. He explores the design of German car logos, Haitian President Aristede’s speech to the Summit of the Americas and how his son got an A in his fifth grade music class to demonstrate how companies and individuals can build their own brand value.

Turkel practices what he preaches by breaking down a complicated, difficult-to-understand practice into an easy-to-understand guide. His friendly and entertaining delivery and generous information in speaking and writing is what charms his audiences and leaves them feeling richer for being exposed to the experiences Turkel shares. Turkel’s seven simple steps:

  1. 1. All About Them
  2. 2. Hearts Then Minds
  3. 3. Make It Simple
  4. 4. Make It Quick
  5. 5. Make It Yours
  6. 6. All Five Senses
  7. 7. Repeat. Repeat

Provide a universal framework for communicating what you do and making it much more valuable.

Daniel Lubetzky

In Do the KIND Thing, author Daniel Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place.

While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products.

Dave Delaney

Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it!

David Avrin

Raise your profile and get the attention you deserve — or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It’s Not Who You Know–It’s Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.