C-Suite Network™

Linda Kaplan Thaler

In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers–and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead–even the gifted ones–because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know–they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession.

In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts–the courage–necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field–and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one’s true creative potential to be realized. And the authors explore the concept of tenacity–the quality that allows us to remain focused and avoid distraction in order to get the job done–an increasingly difficult task in today’s fragmented, cluttered, high-tech, connected world.

Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda’s and Robin’s lives–and books–Grit to Great is destined to be the book everyone in business needs.

Kevin Neff

Are you tired of the endless hype and nonsense being pitched to you by marketing sales people? Ever get frustrated with not knowing the impact, if any, that your marketing efforts are actually having on your business? Did you realize that you CAN have more control over your business destiny than you thought possible? Award winning advertising and marketing veteran Kevin Neff shows you that It can be as simple as replacing all the marketing nonsense you are being told, and sold, with good old fashioned commonsense! If you are a current or future business owner, this is a must read book.

Deb Calvert

Make every sales call count and be the ONE seller buyers want to talk to! With DISCOVER Questions™ , you will be able to differentiate yourself from the pack, create value for your buyers and connect in ways you never knew were possible. The research (20+ years with sellers like you!) and anecdotes from actual sales calls will show you exactly how to become more effective in all stages of your sales process. You will advance the sale more efficiently when you use DISCOVER Questions™ and the sales approach described in this book.

Chuck Reaves, CSP, CPAE, CSO

What every Chief Sales Officer needs to know about the advanced and changing world of sales. In this allegorical book, the reader learns how sales is now embracing Kaizen for Sales, Real Sales Automation, Supply Chain Selling, sales analytics and a host of other sales concepts. A Leader’s Guide and Student Handbooks are available to facilitate in-house sales development.

Gloria Petersen

Gloria Petersen’s “Seven Steps to Impressive Greetings and Confident Interactions” offers proven strategies to make your next interaction the first step toward one of many successful business relationships. You career depends on confident first impressions, clear communication, a secure grasp of business etiquette and protocol, personal charisma, and social intelligence. So whether you’re simply interested in presenting yourself better in work and social settings or your career depends on it, Gloria will help you create a powerful personal presence. The book’s objectives are to help you develop your communication skills, master confident interactions, and give you the conversational skill sets to guide you through everything from simple interviews to high-profile meetings.

Gloria Petersen

Gloria Petersen’s “Seven Steps to Impressive Greetings and Confident Interactions” offers proven strategies to make your next interaction the first step toward one of many successful business relationships. You career depends on confident first impressions, clear communication, a secure grasp of business etiquette and protocol, personal charisma, and social intelligence. So whether you’re simply interested in presenting yourself better in work and social settings or your career depends on it, Gloria will help you create a powerful personal presence. The book’s objectives are to help you develop your communication skills, master confident interactions, and give you the conversational skill sets to guide you through everything from simple interviews to high-profile meetings.

Spencer Rascoff & Stan Humphries

Enter Zillow, the nation’s #1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today’s housing market while acknowledging that a home is more than an economic asset. In ZILLOW TALK, Humphries and CEO Spencer Rascoff explain the science behind where and how we live now and reveal practical, data-driven insights about buying, selling, renting and financing real estate. Read this book to find out why:

-It’s better to remodel your bathroom than your kitchen

-Putting the word “cute” in your listing could cost you thousands of dollars

-You shouldn’t buy the worst house in the best neighborhood

-You should never list your house for $444,000

-You shouldn’t list your house for sale before March Madness or after the Masters

Densely packed with entertaining anecdotes and invaluable how-to advice, ZILLOW TALK is poised to be the real estate almanac for the next generation.

Mark Hunter

High-Profit Selling: Win The Sale Without Compromising on Price

Too many sales professionals rely upon discounts to close sales, but there is a better way to build profit.  In Mark Hunter’s book High-Profit Selling, he shows how to avoid making costly concessions.  He outlines proven strategies to help salespeople identify the right prospects, better communicate value, and close more effectively.  It is possible to win the sale without compromising on price, and this book shows you how!

Monica Wofford

We all have at least one person we wish we could make disappear…without getting in trouble! It’s not magic. It’s proven methods to communicate, mediate, and resolve stressful misunderstandings, happily ever after, and so no one gets fired or mired in continuous conflict. This book will dig deeper than personalities, include the impact of stress, and remind you of the power of your habits, and perceptions, while helping you practice the skills you need to succeed with even the most challenging of co-workers.

Make Difficult People Disappear by Monica Wofford will cause you to laugh at how you engage difficult people and fuel their fire, but more importantly, it will equip you with the ability to no longer perceive them as difficult, no longer spend time treating them with difficulty, and no longer fill your days with the drama that ensues when arguments erupt at the office.

Maria Ross

The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success.

Small businesses, start-ups, and non-profits enviously watch “the big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them?

The secret is a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding isn’t about how much money you spend, but on how clearly and consistently you communicate the right message through all you do.

In Branding Basics for Small Business, 2nd Edition, brand strategist, author and speaker, Maria Ross, shares practical tips and real-world case studies of irresistible small business brands, plus insights from global marketing experts on how you can make this happen for your organization. Part One defines what brand really means (and what it does not) and why it matters to your success. Part Two outlines a simple ten-question process with exercises designed to help you build a strong brand strategy of your own. Part Three offers practical action steps to bring that brand strategy to life through design, marketing tactics, social media, content marketing and more so you can:

  • -Generate buzz and loyalty with the right customers, clients, or donors,
  • -Make smarter, more cost-effective marketing decisions,
  • -Stand out from the crowd and grow your business.

This practical and entertaining guide is your answer to building the perfect brand, connecting with loyal fans and growing your business or organization on any budget.