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bookcategory: Sales

Evan Sanchez

Lack of sales results and performance gaps are typically addressed with more skills training, more product or service knowledge, and perhaps the latest customer relationship management (CRM) system. While these are important, it is not enough. If it was, we would not see such a wide gap between the top performers and the core. Sixty percent of all sales are made by the top 10% in sales. Evan Sanchez delivers the winning mindsets, insights and solutions he uses to raise performance at some of the most successful companies in the world. The book’s modular format allows readers to grab quick insights to springboard performance. Readers will benefit from the many tools, assessments, and coaching tips for direct application. The winning mindset will provide transformational steps to develop and sustain high levels of confidence and ambition through positive beliefs, attitudes, and behaviors. Evan Sanchez teaches company leaders, sales representatives and even non-sales oriented professionals how to thrive in business as they build the mindset for success in life and in business. Sell like a Champ will soon be a must-read for high-performance individuals and teams and put the smack down on sales chumps!

Stu Heinecke

Sales and marketing teams are told to fill the funnel, increase revenues, and move the needle on market share—then left to their own devices to penetrate their assigned accounts and prospects.  It’s a gap in many companies’ go-to-market strategies that is easily filled with “Contact Marketing,” a concept introduced by Stu Heinecke, best-selling author of How to Get a Meeting with Anyone.  In the book, Heinecke details twenty categories of Contact Marketing campaign types that have generated response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent.  Heinecke, a hall of fame-nominated marketer and one of The Wall Street Journal cartoonists, has used his cartoons for years to break through to presidents, prime ministers, celebrities and countless C-level executives and top decision makers.  Others have used pigeons, social media, research, swords, personalized videos, contact letters run as full-page ads in The Wall Street Journal, media exposure and so much more.  Thousands have reported great leaps in sales productivity from reading How to Get a Meeting with Anyone.  Now it’s your turn to join the movement and expand your scale.

Jamie Crosbie

At Last, a book for sales managers built on real world sales experience. This book offers a fresh, up to date perspective on sales organization fundamentals.

Whether you are a sales manager or an up-and-coming sales rep, this book offers practical advice on sales organization, relational selling and authentic leadership that works.

This book can help you learn how to:

  • Creating client and sales organization win-wins
  • Properly structure to create an exceptional sales team
  • Increase your closing rate while boosting client satisfaction
  • Improve sales and build long-term success
  • Keep your sales reps motivated and happy

Phil M. Jones

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Jorma Ollila

In this compelling memoir, Nokia’s legendary CEO Jorma Ollila presents a riveting story of the company that created the global mobile revolution. CEO from 1992 to 2006, Ollila led Nokia from near catastrophe to become the world’s leading mobile phone manufacturer.

Readers will follow Ollila’s personal and professional journey, learning about the fine line between stratospheric success and disastrous failure. His stories are filled with lessons about the nature of leadership, the importance of shared values, and the need for strategic thinking.

Ollila offers a clear picture of life as a CEO, with many insights into how business is conducted at the highest levels. He offers poignant and illuminating stories of hair-raising risks and huge successes, but also of poor judgment and bad decision-making.

Against All Odds, translated into English for the first time, includes a new Epilogue to bring the reader up-to-date on Ollila’s thoughts about more recent events regarding the company.

Dave Kurlan

Baseline Selling – How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today’s sales “experts” with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population-less than 75 percent of all salespeople, to be exact. Why? Because of the complexity, learning curve and difficulty in applying the concepts in these systems. In response to the urgent need for a flexible, innovative process that will enable people to grasp the essential skills necessary to close a sale in any situation, Baseline Selling reemphasizes the fundamentals of selling in a fresh, memorable way that modern sales professionals can relate to and utilize, and above all, one that complements and enriches advanced sales methodologies. Salespeople who read this book and put its wisdom to work will succeed at acquiring more opportunities as they learn to get appointments more easily. They will excel at creating opportunities with prospects who are “not interested”. They’ll sell at higher margins by using the “Rule of Ratios”. Their closing percentages will improve dramatically as they implement the simple Inoffensive Close”. Salespeople selling commodities, struggling to differentiate themselves, will love “Commodity Busters” and every salesperson will be able to shorten their sell cycle by “Taking a Lead”. Quite simply, Baseline Selling introduces a way for salespeople to visualize and touch all the “sales bases” without over-complicating the process.

Graham Hawkins

B2B sales is harder than ever before. Product life-cycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are increasingly educated, doing most of their research online before they even call you. Then, when you finally get the meeting, the buyers only seem interested in finding out your best price.

Despite all of this, your manager keeps asking for more – more calls, more meetings, faster, faster, faster! You’re stuck between a rock and a hard place – a more challenging sales environment than ever before on one side, and ever-increasing quotas and expectations on the other. How will you respond? Wait and see how it all unfolds? Or fight for your career and your livelihood?

In The Future of the Sales Profession, sales leader Graham Hawkins shares the cold, hard truths about the new realities facing the sales profession, as well as what you can do to protect and enhance your career. Nearly 25% of B2B sales professionals will lose their jobs to self-service eCommerce by 2020. Will you be one of them?

Steve Napolitan

Get the proven 3-step process to attract more leads, gain more clients and, most importantly, increase revenue.  This book will show you how the proper art of selling, done with care and appreciation–leads to greater personal and business fulfillment.

No matter what area of business you are in, this will enhance your ability to influence results across all facets of your business; sales, negotiation, leadership, and/or joint business ventures. In this book, you will learn:

  • How to simplify marketing, while maximizing your effort.
  • How to build your business with the right message, so that you capture your perfect client.
  • How to share your business, so you can consistently attract clients.

Mitch Axelrod

Sales master Mitch Axelrod has boiled down 75,000 hours of selling and business experience into one succinct playbook that shows you to win the sales game in any industry and in any economy.

The NEW Game of Selling™ is about serving people and solving problems, rather than focusing on your products and company profits. The NEW Game of Selling playbook changes the playing field, and contains five key plays to win the NEW Game:

  • Attract people who are searching for what you sell and are ready to buy it now, without ever having to make a cold call again
  • Qualify a person as ready or getting ready in 5 to 10 minutes and know who best to spend your time with
  • Convert browsers into buyers and transform expensive marketing into profitable sales and income
  • Keep existing customers coming back and buying more with a service model that also reactivates past buyers
  • Multiply your ROI with three strategies that increase customer value and boost your bottom-line profits

The NEW Game of Selling represents sales strategies that have proven profitable for 35 years, created billions of dollars of new revenue for thousands of companies, and elevated the game of hundreds of thousands of professionals.

This book is short – you can read it in about an hour. This book is deep – you can use it for the rest of your life. The NEW Game of Selling just may be the last sales book you’ll ever need.

 

Lee Bartlett, The No.1 Best Seller

What does it take to be a Top Salesperson? Many books claim to have the answer, but few show you, first hand, exactly how it is achieved.

The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. Reflecting on an exemplary sales career, predominantly spent selling financial technology to the C-Suite and Investment Banking community, Lee Bartlett shares the mindset and methodology that have allowed him to consistently win the largest mandates in his industry.

The book is split neatly into four sections, which build upon each other to conclude with the full methodology. The focus is not on sales techniques but on the extra-curricular detail, employed by only the best that is often omitted from the following key areas:

– Successful product selection

– Sales execution: forward planning, engraining effective sales processes, working efficiently, client  communication,        pitch preparation, invisible revenue, networking, embracing your ego and recovering lost  sales

– Navigating the various political and emotional obstacles that hinder sales success

– Negotiating a sales-based employment contract

The landscape of professional selling is constantly evolving to suit modern-day buyer habits, but core sales principles will always hold true. This fascinating autobiographical account provides an eye-opening insight into the level of detail and discipline that a top salesperson employs – not only to gain an edge over their competition but, ultimately, to close more business.

This book is a valuable resource for anyone new to the sales industry, or for those wishing to broaden or benchmark their sales knowledge and ability.