C-Suite Network™

Menu
Search
Close this search box.

bookcategory: Must Read

Dov Baron

Everything you’ve been told about leadership over the past thirty years no longer applies. The world has changed, and so has everything we know about becoming—and remaining—an effective leader particularly when it comes to keeping your top talent!

The effective leaders of tomorrow will do one thing–Keep Top Millennial Talent. Finding and keeping extraordinary talent will be what determines which organizations thrive and which ones fade off into oblivion in the immediate future.

Don’t believe it? Then consider that the average company spends 1.5 to 2 times the annual salary of an employee in training and development. Meanwhile, the average millennial employee is only looking at a tenure of two and a half years… at the outside. That employee will walk away before your investment ever pays off! What’s worse–the employee you have invested in will take the skills and training that you paid for, and leverage them into a better position with your competitor.

In this book Dov Baron lays out the strategies for not only keeping your top talent, but have them become Fiercely Loyal. It could likely be the most important thing to happen to leadership and human resources in a hundred years…read it and use it!

This groundbreaking book will give your and your company the edge you need to thrive in today’s rapidly changing corporate climate.

Bizcast-for-CSBC-Website

Sylvie di Giusto

The Image of Leadership is the result of Sylvie di Giusto’s journey through two career paths: one in the field of human resources, the other one as a professional image consultant. The title reflects the reality that everyone can and should acknowledge, which is that true leadership manifests itself in ways that are both seen and unseen.

This book will take you step-by-step through the development of your professional imprint. The focus will be on all of those things that people perceive about you, with an emphasis on your appearance and your image.

By all means, it’s not a “How-to” book, because there simply is no “one-size-fits-all” formula for a look of leadership. Instead this book provides you with a deep understanding of the most important concepts to achieve your image of leadership. Because…

  • – YOU have to create your own professional imprint, which is true to your personality and which works for the duration of your long career.
  • – YOU have to appear confident, authentic, professional, and respectful to be perceived as a leader—no matter your height, weight, color, age or gender.
  • – YOU have to look like a leader long before you are one.
  • – YOU have only 7 seconds to create an imprint of leadership.
  • – YOU have to show people your leadership, every day, consistently.
  • – YOU —and only YOU— can choose to present yourself as a leader, or not.

 

This book is written to be entertaining for leaders at all levels. You’ll encounter hard data drawn from Sylvie’s research and she also shares countless stories from her 20 years of experience in corporations around the world, while she will prove her theories with people who are currently in the public eye. There is no other book that encourages you to learn about your image from famous politicians, CEO’s or pop stars at the same time.

Bizcast-for-CSBC-Website 

Adrian Ott

Exponential Influence®:
Designing Digital Habits That Engage Distracted Customers

Everyone knows that repetition forms habits.
But did you know that repetition KILLS Digital Habits?

Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.

Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy.  Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.

This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business.  You will discover:

  • – Five Triggers based on neuroscience that engage every prospective buyer
  • – How Amazon, Disney, and  Apple put customer loyalty on steroids by designing Digital Habit Ecosystems
  • – Frameworks that help you apply Digital Habit techniques to grow your business and gain competitive advantage.

 

The Exponential Influence® Book Series

Exponential Influence™ is a series of fast-reading books that enable visionary executives to rapidly learn about leading-edge neuroscience, motivation, marketing and technology strategies used in the Silicon Valley and beyond. Filled with practical case studies and ideas, the series helps you to apply the latest techniques to increase your business and personal success.

bizcast

Dina Simon

Make Unstoppable Simple

Being unstoppable doesn’t mean you are never blocked or stuck on your way through life. It means you need to figure out how to break through life’s obstacles and fully live your journey. That’s the essence of Make Unstoppable Simple.  It is a creative way to problem-solve, learn to see road blocks or people with a different lens, and figure out how to move your life forward.  Many people unnecessarily suffer in silence, letting fear or panic stop them in their tracks.  The fear of failure or of having to admit you need help doesn’t need to end your dreams.  People will line up to help you if you tell them what you need and how they can help you!

Make Unstoppable Simple walks you through my life journey and shares the difficulties I have encountered along the way. The story is unique to me – but not unlike what everyone else faces.  A roadblock doesn’t need to stop you! It can be a signal that a change is needed. Use it as an opportunity to reflect on your skills and capabilities and build on that platform.  There will be times you just need some self-talk and other more serious instances when you need to call in the troops to steer you into gear.  I love to help people grow and accomplish things they never thought they could do. My hope is that Make Unstoppable Simple will serve as a springboard for you to reflect and set some actionable goals to break-through to be unstoppable and achieve whatever you want out of life – both personally and professionally.

bizcast

Peter Friedman

It’s a terrific time to be a senior marketing leader-if you’re prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO’s Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. With this step-by-step handbook, you’ll learn how to: – Strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, to create dialogue and deepen customer relationships – Start small and build results so that you can confidently lead your organization to become a customer-centric brand – Develop a social brand identity to bring your brand alive for customers – Define KPIs and measure social media so that you can demonstrate ROI and quantifiable business impact – Create content for social media channels that provides value and creates emotional connection to customers for enhanced loyalty, word-of-mouth marketing, and advocacy – Mitigate the risk of PR landmines and learn how to turn them to your advantage – Engage, understand, and leverage the voice of the customer at a global scale

bizcast

Allison Graham

Want to supercharge your life? Getting connected & building authentic, profitable relationships is the answer and this book will teach you how.

Professionals of all stripes and ages are told to ‘get out there’ and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results.

From Business Cards to Business Relationships is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison’s approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.

This is a prescriptive, practical system based on the author’s real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you’re an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. From Business Cards to Business Relationships gives you the tools you need to cement a positive personal brand and build your own profitable network.

Bizcast-for-CSBC-Website