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bookcategory: Business

Kevin Popović

Inside 20YEARS Communications, 20 leaders from different corners of the industry answer 20 questions on the evolution of communications, providing insight to where communications was, is, and will go.

Based on the video series, 20YEARS Communications contextualizes discussion with scholarly research, creating a multi-layered experience for academics and professionals. A thought-provoking learning tool, 20YEARS Communications is designed to generate discussion and critical analysis–ideal for the classroom, for team building, and for the professional communicator looking to expand their perspective.

“Over the last 20 years we’ve seen dramatic advancements in the ways we communicate, from a traditional platform to digital environments. Integrating communications followed by engagement is key to taking advantage of how far we’ve come, and how far we are yet to go.”

“Communication remains the fundamental touchstone for business and education, and it always will. Over the last 20 years in particular, we have seen dramatic advancements in the ways in which we communicate, from a predominantly traditional platform, now to expanding digital environments that give customers a voice without the letters-to-the editors and telephone trees of yesteryear. But for business, communication is only half of the task; the other half is listening. Integrating communications followed by engagement is key to taking advantage of how far we’ve come, and how far we are yet to go.”

-Jeffrey Hayzlett, Global Business Celebrity, Bestselling Author, Sometime Cowboy

Allison Graham

Want to supercharge your life? Getting connected & building authentic, profitable relationships is the answer and this book will teach you how.

Professionals of all stripes and ages are told to ‘get out there’ and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results.

From Business Cards to Business Relationships is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison’s approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.

This is a prescriptive, practical system based on the author’s real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you’re an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. From Business Cards to Business Relationships gives you the tools you need to cement a positive personal brand and build your own profitable network.

Bizcast-for-CSBC-Website

Kaihan Krippendorff

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the “Outthinkers” “Outthinkers” are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It’s time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

Paul Jankowski

Speak American Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual to marketing in the New Heartland, one of the nation’s largest and most powerful cultural segments representing nearly 60% of U.S. consumers.

This book combines new research findings from the first ever New Heartland Consumer Research Study, along with case study examples to familiarize you with the New Heartland consumer, and provides guidance on the principal channels of access through which we can be reached and influenced. Learn how the Core Values of Faith (not religion), Community and Family impact buying behavior and create a unique brand filter in the New Heartland. Discover the five key points of access that brands have the best opportunities to engage the New Heartland consumer: Music, Food, Sports, Outdoors and Social Media.

Finally, by examining current tools and strategies employed by brands today, you will be able to understand how to leverage these devices when designing your own New Heartland brand campaign, and read plenty of case studies that show just where brands went right or wrong.

This book gives every marketer the practical tools and know-how to make sure your brand campaign can Speak American, connect with New Heartlander core values, and be relevant in the places and spaces they live.

Speak American Too: Your Guide to Building Sustainable Brands in the New Heartland is not only a guide to understanding this culture, but a blueprint for brands to use in designing their effective New Heartland campaigns.

Dale Carnegie

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

  • Three fundamental techniques in handling people
  • The six ways to make people like you
  • The twelve ways to win people to you way of thinking
  • The nine ways to change people without arousing resentment

David Sturt

Great work lives inside all of us.

We’ve long been told our ability to succeed depends on our IQ, talent, education level, gender, job title, or when and where we were born. Great Work turns that conventional thinking on its head to reveal that innovation can come from anyone, anywhere.

Especially you.

With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated.

Great Work is filled with stories of real people in real jobs who did what was asked and then added something extra–a personal touch all their own–to deliver better-than-asked-for results. Their stories will inspire you to write your own page in the book of human progress.