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bookcategory: Business

Randy Gage

Risky Is the New Safe is a different kind of book for a different kind of thinking—a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian.

Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything! You’ll view challenges—and the corresponding opportunities they provide—in entirely new and exciting ways. You’ll recognize powerful new gateways to creating wealth.

In this mind-bending book you’ll discover:

  • – How mavericks like Steve Jobs, Richard Branson, and Mark Cuban think differently—and what you can learn from them;
  • – The six-month online course that could allow you to earn more than a Ph.D.;
  • – How social media changes branding and marketing forever, and what that means for you;
  • – What happens when holo-suites and virtual-reality sex come about, and how you need to prepare;
  • – The new religion of ideas: How to become an “idea generator” and declare as a free agent; and,
  • – What will cause the Euro, precious metals, and oceanfront real estate to collapse—and how that can make you rich!

 

Mark Sanborn

Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies—even, cities—were inspired to turn the ordinary into the extraordinary each day.

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.

Larry Winget

The straight-talking, New York Times bestselling author and Pitbull of Personal Development® is back with a pithy and prescriptive guide to success. 

A five-time bestselling author and one of the country’s leading business speakers, Larry has made a reputation for being the first to challenge the positive-attraction gurus and the law-of-attraction bozos with his commonsense approach to success. Larry doesn’t sugar-coat, and he isn’t afraid to make people uncomfortable, because he wants us to stop making excuses, and start getting results.

In the New York Times and Wall Street Journal bestseller Grow a Pair, Larry takes on entitlement culture, the self-help movement, political correctness, and more.  We’ve all heard the phrase “grow a pair,” but Larry’s advice isn’t about anatomy—it’s about attitude. To get the success we want, we need to reject victimhood in favor of being assertive and finally taking some responsibility.

With prescriptive advice on goal achieving, career, personal finance, and more, Grow a Pair will give the readers the kick in the pants they need.

Christopher Brown

BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE 

For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector.

And with the evidence-based methods in this book, you can replicate their success in your business!

The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors–from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to:

  • – Inspire everyone in the company to embrace a customer-centric culture
  • – Unify efforts across units by creating a “common language” for change
  • – Collect and measure data from your efforts and benchmark your progress
  • – Make change long term so you leave a legacy of an enduring business

 

Creating a customer-centric company takes more than making an investment in the customer service department and systems. It’s about building a culture in which the customer is at the heart of all decisions made within every function and unit. What’s best for the customer is what’s best for business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success. Guaranteed.

Keith Ferrazzi

The bestselling business classic on the power of relationships, updated with in-depth  advice for making connections in the digital world.

Do you want to get ahead in life? Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.

The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.

Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:

  • – Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
  • – “Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time—not just when you need something.
  • – Never Eat Alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event—“invisibility” is a fate worse than failure.
  • – Become the “King of Content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.

 

In the course of this book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.

Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.

Michael Parrish DuDell

From the ABC hit show “Shark Tank,” Shark Tank Jump Start Your Business is filled with practical advice on how to start or grow a business. Full of tips for navigating the confusing world of entrepreneurship, the book intersperses words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to:

  • – Determine whether they’re compatible with the life of a small business owner
  • – Shape a marketable idea and craft a business model around it
  • – Plan for a launch
  • – Run a business without breaking the bank (or burning themselves out)
  • – Create a growth plan that will help them handle and harness success
  • – Pitch an idea or business plan like a pro

Sarah Caldicott

Thomas Edison’s innovations contributed a whopping 3% of global GDP at the time of his death in 1931. Edison created six multi-billion dollar industries that still exist today, ranging from document duplication to electrical power generation, recorded sound, the storage battery, and the movies. What many people don’t realize is that his innovations were generated through a focused approach to teamwork and collaboration. Authored by Sarah Miller Caldicott, Edison’s great grandniece and an innovation process expert, Midnight Lunch provides an intriguing look at how Edison’s world-changing collaboration methods can strengthen live and virtual teams today. Edison’s four phases of collaboration success offer a simple yet powerful way to deliver outstanding ROI in the digital era. Midnight Lunch reveals:

  •  – How to draw together individuals from diverse disciplines, ensuring multiple perspectives and rapid problem-solving
  • –  How to mix specialists and generalists on the same team
  • –  Why innovation stalls when collaboration is not present
  • –  How to apply the four “C’s” of collaboration in your innovation efforts: Capacity, Context, Coherence, and Complexity

 

Team members from any field can use Midnight Lunch as a handbook in their project meetings, draw immediate insights, and transform their innovation results.

Michael Houlihan and Bonnie Harvey

About The Barefoot Spirit

It is hard to believe that such an iconic brand as Barefoot Wines began in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry.

The part that isn’t a surprise is that, because of their lack of experience, and because the wine business is one massively complicated industry, they ran into difficulties and setbacks that regularly put the brand near death in the first two decades. What kept it going was an unshakable belief in Barefoot’s potential, Michael’s and Bonnie’s use of universal business principles, and their never-say-die outlook despite facing one seemingly insurmountable hurdle after another. Those hardships, that hustle, and their heart, are the essence of the Barefoot Spirit.

For years, Michael and Bonnie, the Barefoot Wine founders, have been asked to write a book about how this brand got started and became a best seller. “The Barefoot Spirit”, a NY Times Bestselling book, traces that history and tells the story of how an unknown novelty wine became an American icon. It chronicles the unlikely events that made it possible, and it lays out the cornerstone business and lifestyle philosophies that made it, ultimately, an enduring success.

If you like wine, the wine country, or a story about how a plucky little winery transformed an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then “The Barefoot Spirit” is for you.

“An irreverent, eye-opening business memoir. Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”

“Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”

“An irreverent, eye-opening business memoir.”

-Kirkus Reviews [Read The Full Kirkus Review Here]

 

About The Entrepreneurial Culture

Does Your Company Culture Empower Your People to Think Like Owners? If any business is to thrive in the global marketplace, its employees must be engaged and empowered. In other words, they must think like owners. Problem is, few employees know how. Your job as a leader is to train them to think this way. Because entrepreneurial thinking is a natural extension of company culture, you may need to rebuild yours from the ground up.

Michael Houlihan and Bonnie Harvey—New York Times bestselling authors and founders of Barefoot, America’s #1 wine brand—know how to create the conditions that draw out and nourish people’s inner entrepreneurs. Here, they take the principles that empowered their own tribe of productive, creative and loyal employees to beat the odds and boil those principles down into quick, easy lessons you can put into practice right away. You’ll discover:

  • – How to remove roadblocks to the entrepreneurial spirit
  • – Why everyone at your company must ask questions (including you)
  • – Why your people should embrace mistakes
  • – How to find and hire people with entrepreneurial DNA
  • – How to foster innovation by getting out of your people’s way
  • – How to drive results with performance-based compensation

 

Houlihan and Harvey started the Barefoot Wine brand in their laundry room in 1986, made it a nationwide bestseller, and successfully sold the brand to E&J Gallo in 2005. Starting with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles and create new markets. Today, they are sought-after entrepreneurial thought leaders, consultants, corporate trainers, keynote speakers, and workplace culture experts with hundreds of articles in national and professional publications.

In The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People they take everything they know about the spirit of entrepreneurship and teach C-Suite leaders how to infuse it into their company cultures to engage and empower their employees. The book perfectly complements the lessons from the authors’ New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. Together, these books will give your company the edge it needs to thrive and boost the bottom line.

Purchase your copy of The Barefoot Spirit and exclusively through this C-Suite portal, also obtain a BONUS copy of the companion book, The Entrepreneurial Culture (forward by Jeffrey Hayzlett).

 

Bizcast-for-CSBC-Website

Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine and authors of the New York Times Bestseller The Barefoot Spirit, share with Bizcast host Kevin Craine the creation of the famous Barefoot Wine, establishing an entrepreneurial culture in the business, and give a sneak peak into their new book on that subject: The Entrepreneurial Culture. Michael and Bonnie answer the hard c-suite question: How do you create an entrepreneurial culture within a business and empower employees to act with an entrepreneurial spirit.

Andy Frawley

A new data-driven approach to building customer relationships that fuel sustainable business growth

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today’s increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world’s largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results.

The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than justtalk at them. Topics include:

  • – Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend
  • – How to make powerful connections by taking full advantage of “atomic moments of truth”
  • – Amplifying the impact of customer experience and engagement
  • – Creating a continuous, measurable, repeatable process for growth

 

The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook “likes” to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

 

bizcast

Scott McKain

Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read

No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver–especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.

Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry’s joyful approach to customer service, he incorporated the driver’s inspiring personal philosophy and uplifting advice into his business speeches at corporate events–with stunning success.

These are the 7 Tenets of Taxi Terry:

  1. 1. Set high expectations–then, exceed them!
  2. 2. Delivering what helps the customer . . . helps you.
  3. 3. Customers are people–so, personalize the experience.
  4. 4. Think logically–then act creatively and consistently.
  5. 5. Make the customer the star of your show!
  6. 6. Help your customers to come back for more.
  7. 7. Creating joy for your customer will make your work–and life–more joyful!

 

If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You’ll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on “internal customers”–the people you rely on every day within your own company–the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.

7 Tenets of Taxi Terry is your road map to an extraordinary journey–full of wonderful encounters and mutually rewarding experiences–that will take you anywhere you want to go.

bizcast