WATCH: The Rise of “Clipping Agencies”

Wait, What are Clipping Agencies?

Clipping agencies are companies that provide services related to media monitoring and clipping.

They offer services such as content curation, press clipping, reputation management, online news tracking, and more. They use a variety of tools and platforms to track news, monitor brand mentions, and compile data into useful reports.

Clipping agencies are often used by businesses and organizations to track their online presence and reputation.

What is leading to the rise of clipping agencies?

The rise of clipping agencies is being driven by the increasing number of online platforms and sources of information.

With the proliferation of social media channels, news outlets, and online forums, it is becoming increasingly difficult for businesses to keep track of all the conversations happening online. Clipping agencies can help businesses monitor and track this data, allowing them to stay up-to-date and react to changes quickly.

Additionally, with the rise of digital marketing, clipping agencies can help businesses measure the success of their campaigns and track customer sentiment.

In a recent episode with Gary Vee, Gary Vaynerchuck talks about the rise of clipping agencies and digital marketing trends for 2023.