Podcasts are changing the way we communicate

 

 

History in the making

Earlier this year, the “The Ramsey Show” became the 4th show to generate over one billion downloads making history in the podcast industry.

The only other other podcasts that have achieved the same billion + download status are Spotify’s “Joe Rogan Experience“, New York Time’s “The Daily” and iHeart Radio’s “Stuff You Should Know“.

Even Their Audience Broke Records

“The Ramsey Show” is a podcast with host… Dave Ramsey, who invites his audience on a mission to achieve financial freedom and to become debt free.

A mission they have been achieving together in a really significant way.

The show’s audience has paid off over $500 million dollars in debt since the podcast began just 15 years ago!

 

 

 

Their Podcast Was a Major Key to Their Success

“We’re teachers at the core,” said Brian Mayfield, executive vice president of Ramsey Network. “And podcasts are an extremely useful medium, giving us another megaphone to reach people. We’ve never seen anything grow the way the podcast world has grown, so we see tremendous opportunity there to continue to increase our audience.”

The caller-driven show, now in its 29^th year, shares practical answers for life’s tough questions from money expert Dave Ramsey and best-selling authors Rachel Cruze, Dr. John Delony, Christy Wright, Ken Coleman, and Anthony ONeal.

“The Ramsey Show” is the third largest nationally syndicated talk radio show in the nation, airing on more than 640 stations across the country. The podcast is consistently one of the most downloaded shows across all major platforms.

Ramsey Network podcasts help people handle their money, navigate relationships, guide their careers, become better leaders, and grow their businesses.

 

How David Ramsey Built a Mass Movement With a Show

Ramsey and his team invite people to take a leap of faith and join them on a journey.

They believe in a world where everyone should live debt free and without fear of their financial situation.  

Who wouldn’t want that?

To date, over 5 million people have taken or attended their financial peace university course to learn practical financial wisdom.

 

The journey is much more powerful than if Dave’s message just said, “Buy my course on budgeting.” The podcast invited people to join something bigger.

Ramsey teaches people to live like no one else, get out of debt, and make money. Because he did it. Reminding everyone that nobody wins without paying a price.

 

The Importance of Telling Your Story

From a very early age, Ramsey understood the value in a day’s work. As a teenager, he started several different business ventures to earn extra pocket money.

His work ethic helped him become a millionaire by the age of 26.

He started flipping houses, and that’s where things took a turn for the worse when his local bank was bought out and the new bank canceled his loan and gave him 60 days to pay back a $2 million dollar line of credit his previous banker had approved in good faith.

At 26 with little assets, he didn’t have $2 million in liquid cash and was forced into bankruptcy to avoid a potential jail time.

Dave was crushed. But developed a new mission in life. To get as many people out of debt as possible to avoid a similar fate.

 

 

Turning Lemon into Lemonade

Since then, he’s created a business empire that revolves around using his previous money mistakes to teach smart money management practices.

Today, millions of Americans have turned to the teachings of Dave Ramsey to guide them along the path to financial security and wealth.

He now has an estimate worth of $55 million, making him living proof than anyone can turn a bad financial situation around.

 

Conclusion

The Ramsey show has become one of the top 4 downloaded podcasts of all time by building up a community of people sharing a journey to overcome and achieve financial independence.

The podcast medium has proven again the potential for creating movements of positive change.  

About Ramsey Solutions

Ramsey Solutions is committed to empowering people in the areas of money, business, leadership and personal development using Biblically based, commonsense principles and education.

Every day, Ramsey Solutions reaches millions with nationally syndicated radio shows and columns, #1 national best-selling books, products and courses and industry-renowned podcasts and video channels. Ramsey Solutions’ world-class speakers and authors give inspiration, practical advice and hope to audiences across the country.

Recognized by Inc. Magazine as one of best places to work in the country, Ramsey Solutions and its team of more than 950 are dedicated to doing work that matters. For more information, visit ramseysolutions.com.