Mike Moran C-Suite Network Advisor Since 2016
Mike Moran is an expert in internet marketing, search technology, social media, text analytics, and web metrics.
Marketing & Sales
Mike Moran is an expert in digital marketing, search technology, social media, web personalization, text analytics, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances.
Mike serves as a senior strategist for Converseon, a leading digital media marketing consultancy based in New York City, and sister-company Revealed Context. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike currently serves as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike’s newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology®.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. Mike is a Senior Fellow at the Society for New Communications Research.
Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.
Mike Moran | Mike Moran is an expert in internet marketing, search technology, social media, text analytics, and web metrics.
"Mike joined our MatchPoint team in the early stages of product development. We believed that his expertise in search technology would help guide the development of MatchPoint's contextual search algorithms. And we were right. But, even more valuable than his technical contribution was the practical business judgment that Mike brought to bear on MatchPoint's evolution. He has contributed to all phases of the MatchPoint project, from user interface to launch strategies and marketing, and has become an invaluable, and valued, member of the team."
President of eNR Services
"I have contracted with Mike Moran to present at a couple different venues to digital leaders and teams. Mike has a great level of knowledge and expertise in digital technologies, work process and management. His level of expertise and his casual presentation style make for the perfect combination. I always feel motivated, with a greater level of strategic clarity after a Mike Moran presentation."
Global Dow.com Leader at Dow Chemical Company
"Poised and articulate, Mike Moran knows how to deliver information and move an audience. In an engaging training session on SEO strategies, Mike delivered an amazing presentation to our attendees, the majority of which are top-level executives in the ticketing and live entertainment industry. As executive director of the event, I appreciated Mike’s level of professionalism and thorough preparation, so as to tailor the presentation to the needs of our attendees. His session in particular was rated among the top events of the conference. I would highly recommend Mike as a guest speaker to any event or organization looking to learn about marketing strategies and get that edge to succeed."
Molly A. Mérez, Ph.D.
Executive Director of Ticket Summit