David Petts C-Suite Network Advisor Since September 2020
Chief Revenue Officer | SaaS | Business Transformation | Go-to-Market | Customer Success | Board Member | Growth Leader
Marketing & Sales
As an executive sales leader, David has led the customer-facing side of two mid-size scaling companies and divisions within two very large enterprise organizations. He has become especially strong in a number of key areas that lead to highly efficient, performance-oriented sales teams.
- Quickly rebuild leadership teams to support culture and performance transformations, turning around revenue losses and igniting profitability.
- Leverage market intelligence and economic forecasting for quick shifts in sales strategy to gain market share and win business from competitors.
- Accelerate customer adoption of product innovations, directly increasing bottom-line growth.
- Right-size teams, lower unwanted talent attrition, while increasing sales/head, fast.
- Stave off the loss of revenue and market share during economic duress, leveraging better sales systems and talent amplification strategies.
David Petts | Chief Revenue Officer | SaaS | Business Transformation | Go-to-Market | Customer Success | Board Member | Growth Leader
"David was part of my executive team that successfully completed a major business transformation.
He provided executive leadership to the sales and customer success organization and led the change management of our go-to-market and operational model, in a transition to a SaaS business model. While driving these changes, he continued to drive revenue growth and productivity improvements with a careful eye on the overall impact to the customer experience."
CEO - TPx Communications
"David is a top-tier revenue leader because he understands how to scale success. Transformative businesses require a multi-prong approach to revenue growth and in the five years I worked with David, I witnessed him use his diverse skills to create an environment in which his teams could succeed. An expert in strategy development and operational execution, David demands a data-driven approach to sales management, creating scalable and predictable results. Most importantly, David knows how to develop sales leadership talent. He provides consistent actionable feedback to help his people grow. My time with David was the most formative of my career and prepared me to be an effective Chief Revenue Officer. He has my highest recommendation not only as a senior executive, but also as a boss."
CRO - Zift Solutions
"I had the pleasure of working with David when I served as a strategy advisor to the executive team at ShoreTel. I was impressed by David's ability to anticipate the emerging strategic challenges and to influence the team to make the difficult trade-offs required. What was equally impressive was his ability to pivot from the strategic conversation to identifying potential partners and negotiating the deals that would bring the strategy to life. David is that rare executive who combines both the head for strategy with the drive for execution. It's a wonderful combination."
Co-Founder Principal - 3COze Inc.
C-Suite Advisors Insights
17 September 2020 | 2:53 pm
17 September 2020 | 2:52 pm