No Escape = New Plan B

Experts who can’t sell are in trouble right now.

In the good old days – you know, January 2020 or so – there were a lot of entrepreneurial experts (consultants, coaches, trainers, speakers, course creators) who were struggling financially…

But they had an escape plan.

What was that escape plan?

“If all else fails, I can always go back and get a job.”

Then Covid-19 hit.

No more clients
No more leads
No more prospects
Contracts canceled
Events postponed
Pipelines empty
Debt piles up
Bank accounts shrink

Bummer.

But don’t worry because…

“If all else fails, I can always go back and get a job.”

Then 40 million of your closest friends lost their jobs.

Widespread layoffs, furloughs, and record unemployment
Who got let go first?
The most expensive people at every level
Some industries decimated overnight
Global economic shifts that are changing history
Millions of jobs cut that will never return

Escape plan?

Exactly what kind of job were YOU planning to go back to?

Janitorial work at the hospital? Nope.

You were counting on one of those expensive corporate jobs.

“If all else fails, I can always go back and get a job.”

Poof!

Your escape plan just imploded – and it’s gone for good.

Interestingly, there’s a different escape plan that corporate folks have that just got kicked to the top of the priority list (more on this tomorrow)…

But back to YOU – the entrepreneurial expert…

What’s your escape plan NOW?

Simple – you don’t have one.

Today, you either succeed or you’re done.

No more self-soothing delusion that “if all else fails, I can always go back and get a job.”

That was your old Plan B.

Here’s your new Plan B:

Embrace your expert-driven business and go ALL IN
Focus like a crazy person on MMA (money-making activity)
Decide what business you are REALLY in and double down on that value prop
Reboot your strategic vision
Re-install a solid prospecting system
Re-imagine your highest and juiciest goals
Replenish your pipeline with new leads who need exactly what you do
Re-ignite your entrepreneurial engine so your business is fun again
Rebuild your integrated product suite around what prospects want to buy

Here’s what’s required right now – you need a big HUG.

HUG is an acronym for:

Hunger to Play Bigger
Urgency to act Bolder
Gameplan to get Better

That’s your new Plan “B”

If you are ready to kick some serious ass – I have good news. Our new Expert Profit Formula is just about ready for launch. It’s designed around the exact principles, practices, and tools to help you make a dent in the universe, recharge your batteries, and go full steam ahead into the new normal with a high-fee, high-fun expert-based business that you love — and that will refill your bank account with a steady stream of prospects, clients, and cash. Ka-boom!!