Intellicast

Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this first episode, Brian Lamar and Producer Brian are joined by David Paull of Dialsmith and Lillian Labs and Susan Griffin of Griffin + Skeggs Collaborative. Both David and Susan will be speakers at the upcoming IMD conference, so this episode is a great chance to get a sneak peek at the content they’ll be sharing.

David Paull [4:00 – 29:05]

David’s interview kicks off with an overview of his background in market research. He started his career in technology, marketing, and sales but eventually fell into marketing research which led him to found Dialsmith and Lillian Labs. In his interview, we learn how these companies work together for stronger storytelling and messaging.

David’s session at IMD, Stupendous Storytelling for Marvelous Messaging, will share a real-life example of a B2B company struggling to differentiate itself from its competitors. He’ll share how they developed new messaging from their research, tested, and finalized it. It will cover everything from getting to know your audience to creating testable, story-based messaging.

Toward the end of his interview, David shares some quick tips for improving your storytelling and messaging and has his own segment of the 4Ps. This is a jam-packed interview that has us hyped up for his presentation at Insights Marketing Day!

Susan Griffin [29:06 – 1:10:52]

We start Susan’s interview by asking about her career and background. Susan actually got her start in sample! She’s held various roles including East Coast US Representative for ESOMAR and being on the Insights Council for the American Marketing Association. Susan shares how her involvement in these organizations led to her career in market research.

Susan’s session at IMD is titled, When Building Your Brand, Think Like a Builder! Her presentation will help market researchers differentiate the work they do from others in the industry, and understand how, as builders, we can describe our end product rather than simply sharing our tools. (An awesome metaphor if we do say so ourselves.) You’ll walk away from her session knowing how to make your brand accessible, memorable, and referrable.

Susan shares her advice for market researchers if competitors start to adopt your differentiating messaging and has her own take on the 4Ps! You don’t want to miss Susan’s session at Insights Marketing Day!

You can listen to Susan’s podcast, Story Conversations, here. Dinner in America, the movie featuring Susan’s daughter, Emily, comes to Hulu later this month! You can watch the trailer here.

You can also learn more about Griffin + Skeggs Collaborative here: https://www.griffinandskeggs.com/

Thanks for listening!

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Craig Alter, Consumer Insights at Bon Secours Mercy Health. Craig is a 20-year veteran of client-side market research, having held roles at Luxxotica, Tyson Foods, and Bon Secours Mercy Health. He joins us to talk about some of the challenges the client-side or market research faces.

Kicking off the interview, we talk to Craig about his background and what led him to market research. He, like many we have talked to, kind of fell into market research after many years in finance and marketing. 

We then talk to Craig about some of the challenges he faces as a client-side market researcher, everything from being in small departments (like a department of 1), having to be the expert in everything research for his organization, to talking about where he goes to learn and grow as a researcher. He discusses how he needs to sell the benefits of market research to the leaders in his organization.

Craig then gets into some specific challenges being a client-side researcher in healthcare. He talks about how HIPPA compliance can often make research more difficult. He also touches on the need for storytelling, and how crafting an insightful, engaging, but concise, story is super beneficial when providing insights, and the “so what?” to his organization.

In the last part of the interview, we bring back an old favorite and do a new round of the 4 P’s. We find out that Craig plays pop songs on the piano. We also learn that he loves to travel and that he got back into working out because of the pandemic.

This is a great episode for anyone who wants to better understand client-side research and their challenges.

You can connect with Craig on LinkedIn here: https://www.linkedin.com/in/craig-alter/

Thanks for listening!

You can register for our upcoming webinar, Dispelling the Myth: All Panel are the Same, on Wednesday, September 14, 2022, at 2:00 PM EDT, where we bust the myth that sample is a commodity. Register here: https://us02web.zoom.us/webinar/register/WN_ysZOaYSeRoyA73QRJTubyA

MI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research.

Kicking off the episode, Brian Lamar and Producer Brian spend some time talking about the packed conference schedule coming up in the fall. They also notice how often they’ll be in Chicago over the next month.

Next, the guys talk about the recently released Insights Association Top 50 Market Research report. They discuss the key findings of the report, including that the insights and analytics industry grew by nearly 17% year-over-year. They also mention that EMI made the list of the Top 30 Market Research Agencies as well!

You can get your copy of the report here.

[21:29] In the second half of the episode, we are joined by Erin Sowell, Founder of Thoughtful Research, to discuss how she is connecting ecology and market research together in a unique way. Erin was one of the presenters at the Future of Insights Summit at UGA a couple of weeks ago with Brian Lamar, so they touch on the impressions of the conference. 

We start off the interview with Erin giving us some of her background and what led her to market research, starting with going to college to be an astronaut (no joke!). She then talks about how after she got her degree in ecology, she kind of fell into market research. 

We then talk about her idea for Thoughtful Research, and how it is positioned to connect ecology to research. She gives us some insights on how she was starting to connect the dots a few years back, and that laid the groundwork for her work today.

Erin then gives us some additional details about the presentation she gave at UGA and some of the feedback she has received.

In the last part of the interview, we learn about one of Erin’s passions, skateboarding. She talks about how she teaches skateboarding now, and how it is analogous to starting a business.

This was a great interview!

If you want to learn more about Thoughtful Research, visit their website: https://www.thoughtfulresearch.com/

You can connect with Erin on LinkedIn here: https://www.linkedin.com/in/erinsowell/

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are joined by COO, Beth Teehan to give an overview of their experience at the UGA MMR Future of Insights Summit Conference last week.

They discuss some of the aspects of this program and conference that make them so special including the strong network of alumni and the ability to watch graduates as they progress in their market research careers.

Brian and Beth give an overview of some of the presentations at the conference and the unique topics that speakers touched on as well as a panel discussion from leaders in the industry including Mary Drumond, Melanie Courtright, Dan Foreman, and Gregg Archibald.

After that, Brian discusses his presentation on the commoditization of sample. Brian Lamar is an MMR graduate and was able to speak at his alma mater along with several of his former classmates. His presentation walks through the history of sample and the differences between panels with examples from our research-on-research. He also shares his experience of bringing his dog, Bonnie the Bulldog, to the conference. Fun fact: UGA’s mascot is a bulldog!

Anyone in market research should attend this conference. It’s a unique conference in the industry and has a real “kumbaya” feel to it, as Beth would say.

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian have another news-filled episode for you (although it’s filled with plenty of other topics too, trust us!)

The guys take the first segment to fill listeners in on some current events including recent and future travels.

Kicking off the rest of the episode, the guys give a preview of the Future of Insights Summit later this week. Brian Lamar will be speaking on the commoditization of sample.

After that, Brian and Brian dive into some market research news starting with Dynata’s expansion of their partnership with Google. They are now approved to measure YouTube lift as part of their digital ad campaigns.

In the second and thirds news stories, they discuss DISQO’s debut of a new product called “Outcome Lift” and IRI and NPD’s complete merger.

In their final and possibly most interesting industry update, the guys take a closer look at concerns raised by the Senate Appropriations Committee regarding the US Census’ plan to create a probability-based panel for tracking public opinion, claiming it lacks transparency. Brian and Brian give a shoutout to Howard Feinberg, the market research industry’s lobbyist advocating against this. You can learn more about the proposed Ask US Panel Project here.

Beyond market research news, this episode includes Harry Potter-esque basketball courts, conferences as vacation destinations, and how fate can ruin an anniversary trip.

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian share some recent EMI updates from the past six weeks (We know you missed us!) and some news stories from the market research industry.

The first EMI update is the launch of our Sample Quality Optimization Rating. We held our webinar last week—if you’re having FOMO from missing it, don’t stress. You can watch it on-demand anytime.

We’re also excited to announce we’ve been named a Top 25 Insights Association Market Research Firm! The guys share what it means to be in the Top 25 and how we made the cut.

After that, Brian and Brian jump into the latest market research news starting with the ESOMAR Top 50 report. They take a deep dive into the report and discuss some of the companies that made the list.

In the second story, they chat about Qurious Insight, a new data firm launched by Andrew Mofatt, Mark Slobe, and several other former Dynata, Nielsen, and Kantar employees. Schlesinger and Maru have also partnered for a new venture called “Quantitative Insights Communities” giving their clients access to qualitative, quantitative, and advanced research methodologies in one platform.

The guys wrap up with the announcement that Ironwood Insights has expanded their phone surveying capabilities with three new hires and the opening of a new call center in Idaho.

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian delve into a couple of big news stores out of the market research world. 

Kicking off the episode, to guys discuss what they go up to during the Fourth of July holiday, which leads down a bit of a rabbit hole around fireworks and what is the appropriate amount of time around the holiday people should be setting them off.

Then the guys jump into a couple of big market research news stories.

First up, the guys discuss the news of Engine’s rebrand to Big Village. They talk about what the vision of the rebrand might be and how it will apply to their overall offerings and position in the marketplace.

In the second big story, Brian and Producer Brian talk about the announced merger between GfK and NielsenIQ that was announced on Friday, July 1. They talk about how it seemed like the two companies were trying to sneak this news in at the start of a holiday weekend. They also discuss how the merger seems like a good fit for both companies. Finally, they ponder what the combined company may look like in the future. 

Thanks for listening!

Miss our webinar, Diversity in Sample? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/8716552335532/WN_7cKRBs6UR3KEzlx_ZSIZLQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest news from around the market research industry.

The start of the episode is a bit more personal than normal as Producer Brian talks about how his son (Blake) broke his wrist over the weekend by falling off the monkey bars. He tells how Monday was a bit of a whirlwind finding out that his wrist was broken and getting it casted, leading to some serious storms that hit the Cincinnati area that evening.

Brian Lamar then gives a full recap of the Scurry that he, Producer Brian and 2 others from EMI participated in a couple of weeks back. They reflect on the types of activities they had to do, their competitive spirit for it, the results, and the team building that took place.

The guys then turn to some market research news.

First, the guys discuss the news that Dynata is acquiring Branded Research. Brian gives his thoughts on the acquisition and how he sees it fitting into the overall Dynata ecosystem.

Next, the guys talk about the new funding GroupSolver got to expand its platform and go-to-market strategy. They also talk about the new Human Experience Partner Program launched by Forsta.

Then, they talk about the news from Ipsos about their 4-year growth plan. They talk about how the plan tied back to the conversation they had with Steve Schlesinger a couple of weeks ago around their acquisition strategy. 

In the final story, the guys discuss the news that a long-awaited (and much hoped for) national data privacy bill appears to be on the fast track. They talk about what it can entail, and what it can mean for the market research industry. Also, during this discussion, Producer Brian’s son makes an appearance on the video stream. 

Thanks for listening!

Register for our upcoming webinar, Diversity in Sample, coming up on June 29, 2022, at 2:00 PM EDT. Sign up here: https://us02web.zoom.us/webinar/register/8716552335532/WN_7cKRBs6UR3KEzlx_ZSIZLQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode we are joined by a couple of powerhouses in the market research industry; Steve Schlesinger and Ted Pulsifer of the Schlesinger Group. Steve and Ted join the guys to clear up some of the questions the guys have had about their acquisition strategy and their goals.

The interview kicks off with Ted giving a bit of detail on how life has changed since he was last on, specifically around joining the Schlesinger Group family and what it has meant to him and the former MarketCube business. Ted talks about how one of the benefits is how he can really drill in on specific items rather than having to wear multiple hats.

We then turn it to Steve. Before we jump into the talk of acquisition strategy, Brian and Steve talk about Steve’s recent experience at SampleCon in Los Angeles. Steve gives us his opinion as a first-time attendee, and as someone who has traditionally spent most of his career in qualitative research.

Next, Steve gives some perspective on the strategy he uses when looking for and acquiring companies to add to the Schlesinger family. And family is the term Steve uses, which Brian Lamar and Producer Brian found super interesting. Steve details what he looks for in a company, some of the inner workings of how a deal may come together, and also how they manage company culture integration. 

This leads to the guys discussing what kind of opportunities Steve looks for in companies that may be of interest to him, and who does the first contact of sort to start a deal path underway. It is really interesting to hear how this gets started. 

In the last part of the interview, we change gears and get serious on a topic that is of interest to everyone: cereal. Steve, Ted, Brian Lamar, and Producer Brian talk about their favorite cereals. Steve gets into some deep details about how he mixes cereals and the kinds of cereal you can find in his kitchen. 

This is a great episode with 2 awesome guests!

If you want to learn more about Schlesinger Group, visit their website at https://www.schlesingergroup.com

You can connect with Steve Schlesinger on LinkedIn here: https://www.linkedin.com/in/steve-schlesinger-0360171/

You can connect with Ted Pulsifer on LinkedIn here: https://www.linkedin.com/in/tedpulsifer/

 Thanks for listening!

Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are both super excited about this episode. Joining us today is Tim Cornelius, Director of Audience Operations at QuestionPro and the CEO at P3 Technology. Also joining is EMI’s own Angelica Jump, who is not only a Research Manager, but lead’s our Diversity and Inclusion committee.

Tim joins us today to discuss inclusivity and accessibility of market research, particularly for people with disabilities. (If you attended IIeX this year, this should sound familiar, Tim presented on this topic there.)

The episode kicks off with Tim discussing his background in market research, which naturally leads to how he became so passionate about making research more inclusive for people with disabilities, and how it led him to found P3 Technology. Tim and Brian get into a bit more detail about P3 and what they bring not only to market research but to the business world at large.

When Tim talks about how he became passionate about this topic, he tells us a great story about when he has his “Ah-Ha” moment that probably every researcher can relate to. He talks about finding the perfect respondent based on criteria, but she was disqualified. Tim came to find out that she was deaf and was getting disqualified because she was failing a quality check question based on a video that had no closed captioning by default and no way for her to skip or go back in the survey.

Tim then gets into why it is important for businesses and researchers to make their studies inclusive and accessible to everyone. Knowing that some of the most important decisions a business makes are based financially, he talks about the buying power people with disabilities represent, and the number of people in the US that may have a disability, whether they are ones you can see or not.

The episode then takes a bit of a personal turn as Tim discusses his own experiences and how it ties back to his passion around accessibility. Producer Brian then talks about his color blindness (that’s right the marketing guy is color blind). 

In that last portion of the podcast, Tim, Angelica, and the guys discuss what researchers can start doing to make their surveys more inclusive, as well as some best practices for not only surveys but for their business in general. 

This is an eye-opening episode you don’t want to miss!

Thanks for listening.

You can connect with Tim on LinkedIn or by calling him directly at 504-812-2277

You can also learn more about P3 Technology by visiting their website: https://www.p3technology.io/

You can learn more about QuestionPro by visiting their website: https://www.questionpro.com/

Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices