Digital Transformation Success

Putting your brand in the hands of somebody else is scary. Is that person the right person to represent your brand? Could there be any backlash? Have they been vetted properly? While social influencers can help brands reach their audience, which is hopefully also your target audience, there are many challenges that companies face in leveraging influencers effectively.

That’s where Dino Delić comes in.

Dino Delić, Director of Analytics and Insights at Meltwater, has over a decade of experience consulting communication and marketing professionals working with companies globally to create and improve their marketing strategies. Dino has worked with brands such as H&M, GE, Hyatt, UPS, Fox Sports, Caesars, MARS, Fidelity, LG Electronics, and more. His focus is to help brands optimize their social media marketing efforts, understand their global target audiences, and utilize the data Meltwater provides for strategic insights.

In his conversation with Priscilla McKinney, CEO of Little Bird Marketing, on the podcast they discuss:

• Being data-driven in communications and PR
• Influencer marketing
• Micro-influencers and nano-influencers
• Brand and reputation measurement
• Marketing and PR measurement
• Consumer insights and trends
• Humanizing your brand

Don’t do something identical to your competitor. Don’t do something that you’ve already done before. Stop for a minute. There are amazing tools, like the ones Meltwater offers, that can help you create something bigger and better by identifying precisely who has the authority, credibility, and authenticity with your target audience.

If you are wondering what the possibilities are in the realm of influencer marketing, this is the conversation for you.

Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn’s success flash in the pan. It’s a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you’re interested, learn more here.

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There is this Futurama episode centered around the idea that we have the technology, we just don’t have the budget. A character had lost his leg, and because they had the technology to do so, they were able to replace his leg… with a mop and a bucket. With digital transformation, your company may have the technology to mine the data, but if that data isn’t accessible, well, you’re going to be walking around with a mop and a bucket for a leg.

Join CEO Priscilla McKinney as she welcomes Thor Olof Philogène, CEO and founder of Stravito, to the show. Thor’s company helps organizations centralize and democratize access to market research and insights through the use of their AI-powered knowledge management platform for market research and insights. Say goodbye to mops and buckets, horrendously long email threads, dozens of log-ins, and the endless search for data that maybe Carl had access to, or was it Suzanne….

On the podcast, Thor walks us through why data management and democratization are necessary for companies to get data out of silos, increase efficiency, build narratives around key business topics, and improve high-level strategic decision-making.

As Thor says, “This has created a single source of truth within organizations that achieves clarity in terms of a common thread.” Best news ever? Market research and insights delivered to you via a Google-like search experience.

Stravito is absolutely a company to keep an eye on, and Thor’s podcast, The Consumer Insights Podcast is a must-listen.

Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn’s success flash in the pan. It’s a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you’re interested, learn more at https://littlebirdmarketing.com/social-influence-course/

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When brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch Joel. We called him too. Mitch Joel is the Co-Founder of ThinkersOne, a platform that empowers companies with personalized and bite-sized thought leadership from the best thinkers in the world, and His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business bestseller. 

Join your host, Priscilla McKinney, CEO of Little Bird Marketing as she shares an impactful and inspiring conversation with Mitch Joel about asking the important questions about digital transformation. As an early adopter of prolific blogging and prolific podcasting, Mitch has been on the forefront of digital transformation for decades. At the center of his professional endeavors is the question, “How do I use technology to connect better to audiences?” paired with his genuine curiosity for humans having the human experience. 

They explore the idea of digital transformation as an equalizer for diversity. They consider if there is an “open playing field” of sorts for new ideas and a kind of all-access pathway unfolding. Along with this dreaming, they offer up a few cautionary tales of what the digital world could do to further alienate minorities and more. Mitch offered up some hard truths about what was true, and what is now true-ish. Though, as Mitch says, “It’s always been a snake pit.” But the balance of the conversation comes back to hope – hope for a digitally-enabled world that makes for a better experience for humans. 

In terms of the biggest challenge to digital transformation, Mitch Joel named tech stack. Artificial intelligence and blockchain technology, metaverse, virtual reality, and augmented reality are huge hurdles for businesses and brands to understand and effectively figure out how to integrate. They discuss small ways people can make steady progress toward a more digitally transformed work and life experience. At the end of the business day, as Mitch says, “It’s not about accomplishing business differently, it’s about being willing to look at things differently and being willing to change ourselves.”

If you think you need a social media influence course… you do. Our 12-week Social Influence course will more than do the trick! We would also be happy, quite thrilled actually, to discuss what digital transformation could look like for your team! 

On the hunt for powerful content marketing and strategy resources? Come under our wing.

Resources, people, and books mentioned:

Harley Finkelstein, President of Shopify

Mike Evans, Founder of GrubHub and Author of Hangry

Seth Godin

Charlene Lee

Stolen Focus by Johann Hari

Keepsake

ChatGPT

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When we’re talking about digital success, it’s not about the bee-boo-boo pressing of buttons. We still need a team of amazing humans who know how to build relationships leveraging the digital tools. There is inner work that has to be done. Sales professionals need to know and understand how to bring themselves to the table in the right way, and it’s all about building a culture of communication and trust.

Join CEO and Little Bird Momma, Priscilla McKinney, and owner of Trustpoint, a Sandler Training center, Brett Baker, as they discuss how to get sales training right to set a company up for digital success. Brett Baker and Priscilla McKinney go way back. This episode feels like sitting in on a cup-of-coffee-on-the-couch kind of conversation. The undercurrent is how to get another person to “self-discover truth” as they unpack how to build relationships and trust digitally. So, if you’re work culture is allergic to self awareness you will not like this episode at all. 

They cover these pressing questions sales leaders are facing:  

• What are the basic needs a salesperson has to understand and embrace to start building relationships on cold calls or with clients that are meaningful— built on trust and mutual respect? 
• How can I make sure we don’t lose the human element when moving our sales efforts to digital tools? 
• What is holding my team back?

There are more than one thing sales leaders need to be working on with their teams, namely, start asking questions and keep asking questions to the prospect. In a world where most sales people default to doing all of the talking, this is tuned out when face to face and even more easily ignored when the sales pitch moves online. The importance of asking questions also underscores the truth that the prospect’s first answer will never reveal their real problem. Lastly, teams need to remove the pressure to get the “yes” and build more comfort around the prospect saying “no.” As Brett says, “when a sales professional starts to become okay with no, their world opens up to a level of trust with people they’ve never dreamed of.” As customers know the close is coming and the salesperson is hankering for the “yes,” the comfortability around the “no” breaks down barriers, surprises people, at puts them more at ease.

This conversation is positively brimming with impactful and actionable information that will spotlight exactly what mindset shifts and sales tactics you need to implement for true, real, game-changing sales success both online and offline. 

Shout to our sponsor CFR! 

For business professionals, mastering social media is no longer a “nice to have” set of skills, but a fundamental need in order to advance your career. You need an effective and proven system to move from social selling all the way to digital dominance. Learn more at littlebirdmarketing.com/social

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Digital dominance sounds mighty impressive. Whether or not you’re looking to dominate the digital world or ramp up your social selling skills, you are in the right place. One thing we can promise you— this isn’t fluff. There’s not even a single piece of fuzz floating around. 

Zero fluff. Only the actionable stuff.

Since when could we ever resist a rhyme? Get ready for CEO and Little Bird Momma, Priscilla McKinney, and Co-Founder and CEO of Digital Leadership Associates, Timothy Hughes, to take a deep dive into the practice steps to take you from social selling to digital dominance with social media. They talk about what people need to know, what they need to stop doing, and what they immediately need to start doing in order to transform digitally. Most notably, they also unpack the direct connection between social media and revenue. 

When someone successfully positions themself as a digital business it’s when people find you online and know they want to come buy from you, they want to work for you, and they want to invest in your business. 

As Timothy Hughes says, “Digital dominance is when you take the processes and the skills that you’ve implemented in the sales team and roll that out across the business.”

What is discussed in the podcast?

• How to get the C-Suite involved
• The importance of a clear strategy and top-down approach
• A major mindset shift
• Commitment to the entire process by everybody on the team
• Stop justifying 1990s sales and marketing techniques
• The value of having a third-party external person come in to help with digital transformation
• How to hire the right person for digital marketing roles
• Posting isn’t the point— conversation is the point

Well, our bulleted list could have kept going and going and going… but we realized that eight bullet points were probably already a few too many! This podcast episode truly is jam-packed with valuable insight and expertise. 

Tune in and get ready to soak up some serious knowledge. 

Shoutout to our sponsor Ag Access!

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NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level.

Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital transformation and uncover a veritable treasure chest of resources and connections. 

Jennifer DaSilva is a seasoned integrated marketer with 20 years of experience working with Fortune 500 brands. As president of WPP boutique creative agency Berlin Cameron, Jennifer has spent the last 15 years managing key accounts like Coca-Cola, Heineken, Lexus, and Capital One. Moreover, she is a champion of entrepreneurship and is the founder of LLShe, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity. 

It’s no surprise that in this episode, the conversation centers around inclusivity in rapidly growing, albeit intimidating worlds of NFTs, crypto, and the metaverse. All are welcome. Period.

Yet, it’s an intimidating new world out there. And women are already reporting that they’re feeling excluded from the cryptocurrency market and the statistics show that 82% of brands are disproportionately targeting their NFT campaigns toward men. That’s why we’re sharing the game-changers in the field of inclusivity in the new world of digital transformation. The links and resources below are yours to peruse. This is your call to action. Follow these people. Learn all you can. Dig in. You’re welcome here.

People mentioned:

Cate Luzio founder of Luminary

Nadia Masri founder of Perksy

Michelle Reeves founder of WAGMI

Patrick Olszowski founder of Outrageous Insight

Resources mentioned:

NFT’s are the future but where are the women? — Berlin Cameron

NFT ‘bro culture’ is missing a huge opportunity by excluding women

NYX Project: GORJS BEAUTY DAO | NYX PROFESSIONAL MAKEUP

NFT Mentions:

Welcome to the HUG

https://www.instagram.com/wagmi.nft/?hl=en

https://www.instagram.com/michellejreeves/?hl=en

https://www.instagram.com/mavionworld/?hl=en

CAA Hires a Chief Metaverse Officer.

https://www.instagram.com/mybff/?hl=en

Meta Angels – The Wishing Well

Meta Angels NFT

Honey Badges Community that is Decentralizing philanthropy

Honey Badges NFT

In need of some LBM free resources? Your wish is our command. Click here.

On the hunt for powerful content marketing and strategy resources? Come under our wing. 

And shoutout to our sponsor CFR!

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Thought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves. 

CEO and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and how it is forged in the fire of social media. There’s a huge need to build a personal brand, not just a company brand because at the end of the day, people want to buy from people. With distrust of big corporations and brands growing, it’s important to position yourself, as Natasha says, as a “mission-driven thought leader with something to teach versus a business operative with something to sell.” 

Even if you’re considering writing a book, or have written a book— your book is one piece of a bigger end goal. According to Priscilla, a book is your Thanksgiving day turkey. It’s a fantastic piece of juicy, big content that you can slice and dice up for social media to build your digital presence and social influence. 

As it’s Natasha’s job to empower industry experts and elevate their thought leadership, she has more than a few golden eggs to give out on this podcast. She brings together people, brands, and organizations in the spirit of growth and interpersonal learning. She also builds strong sales teams that work together and succeed together. Is thought leadership something you’re working on or working towards? Tune in and learn what really helps with building an audience and how you can use thought leadership to drive sales, humanize your brand, and increase your social influence.

Shoutout to our sponsor: CFR INC. 

Figure out how to elevate your online presence, find your audience, and generate leads all while getting invited to a wonderful cocktail party? Yes, please! Click here.

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Industry events – whether in-person or virtual – are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences.

On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vice President Ashley Le Blanc share powerful mindset shifts for utilizing social media around events. From shout-outs to Twitter lists, Priscilla and Ashley break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. More than any single action or tip, the information shared in this conversation centers around a mindset shift that can help maximize results EVERY TIME.

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The future of digital transformation hinges around human interaction and human input. In companies, it’s the voice of the consumer. In tech, it’s the voice of the user. In healthcare, it’s the voice of the patient. Products, policies, features and laws are developed based on input from humans – and often through online sources. This is why data quality is so extremely important, and also why it’s shocking that cyberfraud is so widespread. 

This episode of Digital Transformation Success is special for a couple reasons: 

1. It features 3 special guests, each of whom are data quality experts

2. It is centered around a brilliant collaboration between two groundbreaking companies

3. It has stories about people who pretended to be missing limbs and people who pretended to drink bleach!

Host Priscilla McKinney leads a discussion centered around data quality with Lisa Wilding Brown, CEO of InnovateMR, Sarah Adkins, VP of Quality and Research at InnovateMR, and Leib Litman, Ph.D., Co-CEO of CloudResearch. You’ll learn about the underlying problems and shortcomings of conventional fraud solutions, which can be categorized as experience-based and device-based.

According to Lisa, “It was sort of this thing that people were all quietly struggling with and not really talking about. And I thought, ‘let’s turn this up on its head and start having an open dialogue, because I can’t even come close to solving this on my own!’” 

Sarah’s background in client-side work lent a depth of perspective into the industry mindset, (“They know it’s there, but they don’t want to look behind the curtain.”) but also an urgency to the solution: “Let’s get it out there and in the open, because it’s a problem that’s out there and it’s not going away.” 

Leib provides several real-world examples of how problematic fraudulent data can be, which drives to a stunning point: “If you can’t rely on the data that you collected about specific populations, it’s those populations that are going to be hurt the most by that.” 

CloudResearch has developed a new solution centered around behavioral verification called Sentry, and a recent partnership with InnovateMR is breaking new ground and showcasing the power of industry collaboration. 

Leib says, “It’s very clear that data quality is at the forefront of what’s important to InnovateMR, and that’s part of why we get along so well and why this is such a great partnership.” 

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Elena Elkina is a Co-founder and Partner at Aleada Consulting, where she advises clients on privacy, data protection, and information security issues.

Elena is known for her entrepreneurial approach to driving business performance while protecting information and serving as a trusted adviser for her clients. During her 20-year legal career, she has worked with financial and healthcare institutions, Internet of Things, logistics management, and software companies, major law firms, and the government sector on both international and domestic levels.

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