Digital Transformation Success

Zappi is a market research company that cares. It isn’t just about the quick data and accurate insights, but the importance of those involved from their employees and consumers to the board. With that in mind, every move they have made has been tailored to improve their performance, including digital transformation.

President of Zappi, Ryan Barry, strives to implement empath from all levels. This means the culture comes first for him. As he said, “The big businesses that are wanting to digitally transform are just seeing the technological need without understanding how much of a change is actually needed culturally.”

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Patrick Olszowski, CEO and Lead Researcher at Outrageous Impact, tackles two of the biggest digital transformation myths head-on in this episode of Digital Transformation Success: 1) Social influence can only help large enterprises grow. 2) Embracing social influence destroys the human element of your business. These statements are far from the truth. In fact, they may even be counter-intuitive to helping your small business flourish and making an impact in this world. If you want to know why social influence could be the first step in business growth, you aren’t going to want to miss this.

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Do you wake up in the morning and think, “I just can’t wait to get an automated, impersonal promotional email today!” If so, this episode may not be for you. For all other people out there, Little Bird Marketing CEO Priscilla McKinney and Executive Director Ashley Le Blanc dissect how to implement automated marketing with a human touch. How do you balance the efficiency of using bots while staying empathetic to your audience? Tune in to find out.

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Digital Transformation in the automotive industry is a vast subject including automation within the supply chain, connectivity electric vehicles, and of course eCommerce. But it is the digital marketing element that is of special interest to Vanessa Gartell. After major changes in the last year, she reflects on how her industry retooled the factories, but never went about retooling the skills the salespeople needed to meet emerging needs and changing consumer opinions and desires.

She frequently sees the same bland marketing posts or some poor sales rep posting a shot of a car. These half-hearted attempts only highlight the disconnect between the rapidly changing consumer and the dealers that serve them. In the end, the way consumers are buying or leasing our vehicles has changed forever. Sales teams within the automotive industry must digitally transform themselves now before it is too late.

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We’ve all heard of the golden rule: “Treat others the way you want to be treated.” But Mark Kilens, VP of Content and Community at Drift, is helping business engage their buyers with the platinum rule in mind: “Treat others the way they want to be treated.”

In a continuously digital world, this means using new tools and technology to put the conversion back into conversational marketing. As the purchasing power continues to shift in the buyers’ favor it’s no longer good enough to provide only one path of contact. Drift is paving the way for more mindful digital marking discussions and showing we can put a real human touch to artificial intelligence.

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The more sales, the better… Right? In this episode of Digital Transformation Success, Little Bird Momma, Priscilla Mckinney, and VP of Digital Transformation, Tacie Avedikian, cover the key benefits of social selling in a digital space. Interested in elevating your sales game? You won’t want to miss out on this episode!

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The fact is, if you’re not taking your presence digital you’re working in the past. This trend is something CEO and Co-founder of DLA Ignite, Tim Hughes, has seen developing over the past several years.

With the outbreak of COVID in 2020 the need for digital transformation has accelerated exponentially. Moving into this brand new world, Tim suggests we drop the cold call and embrace people where they are. Whether it is ecommerce or social selling, the future of work is online and the future is now. Are you ready?

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