“No Longer Awkward” is the definitive guidebook for professionals who want long-term relationships with their clients. Inevitably, those clients face divorce, aging, death, dementia, retirement, terminal illness, and other life changes. Yet professionals are never taught what to do and say to truly support them. And their clients will switch until they find someone who can. Avoid the well-intentioned mistakes most people make. Gain effective skills and protocols to guide clients through these tough times in ways that others can’t because they don’t know how. Find out what to write in condolence cards for different situations, what books to recommend, and what your clients wish you would do and say. Set yourself apart in ways that make a difference. Learn to do the right thing when your clients need it most, and you will also build life-time loyalty and referrals.
