All Business with Jeffrey Hayzlett

Do you do your job or the job that needs to be done? You should focus on the WIN (What’s Important Now) according to best-selling business author, Liz Wiseman. Her newest book, “Impact Players: How to Take the Lead, Play Bigger and Multiply Your Impact,” claims everyone on your team wants to contribute. Those that can find it exhilarating. Those that can’t find it exhausting. How do you make sure you are helping your team contribute? By giving them safety and stretch. Liz explains to Jeffrey how to do it. Liz also tells you how to find the impact players on your team and how you can become an impact player yourself. If her name sounds familiar, you might have read Liz’s first book “Multipliers” a best-seller that recently turned 10 years old and is a go-to for leaders at all levels.

Buy Impact Players: https://impactplayersbook.com/

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Satisfaction is a one-way ticket to the business graveyard. That’s just one nugget from today’s guest Jon Picoult. Jon recently released his first book, “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans.” He is also the founder of Watermark Consulting, a firm helping businesses keep their customers. Jon says most businesses don’t meet customers’ basic expectations, adding those who have a need for a customer service department are doing something wrong. Jon introduces Jeffrey to the idea of a company’s onstage and backstage roles and how everyone in an organization plays a role in the customer experience. Jon also emphasizes the importance of keeping customers happy in the age of the social media megaphone.

Buy the book: https://watermarkconsult.net/jon-picoult/books/

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Not all customers are worth keeping according to today’s guest, Jonathan Byrnes, author of the recently released book, “Choose Your Customer: How to Compete Against the Digital Giants and Thrive.” Besides being a best-selling business author, Jonathan is a Senior Lecturer at M.I.T. and founding partner of Profit Isle. During the discussion, Jeffrey and Jonathan talk about how business has moved from the age of mass marketing generals (think General Motors, General Mills, General Electric) to the digital age and how your company can compete by choosing your customer. Jonathan is explicit, not every customer is a good customer and why it’s sometimes okay to let some walk away. If you want to hit your profit peak, but find your company suffering from profit drain, listen to this episode of “All Business with Jeffrey Hayzlett.”

Buy the book: https://www.amazon.com/Choose-Your-Customer-Compete-Against/dp/1264257090

Join the C-Suite Network: https://c-suitenetwork.com/executive-membership

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Podcasting is booming. While we all might have a favorite podcast, finding something new to listen to sounds like can be difficult. That’s where Goodpods come in — an app that bills itself as the “Instagram of Podcasting.” On this episode of “All Business,” Goodpods co-founder JJ Ramberg joins Jeffrey to talk about why she and her brother, Ken, started their own business. JJ also talks about Goodpods’ growth over the past year, how the power of community is helping podcast discovery, and a few tips for people looking to get into the podcasting game.

Check out Goodpods: https://www.goodpods.com/

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Companies of all sizes invest $128 billion in training, but very few are investing in education, according to today’s guest. Vivek Sharma is the CEO & Co-Founder of InStride, an online education platform that helps businesses reshape employees as learners. Vivek also released a new book titled, “C-Spark: CEO-Led Workforce Education for the Age of And.” During the conversation, Vivek and Jeffrey delve into how employees work to learn all while learning to work. Not only will it help employees keep up with the latest skills, but it can also help close the talent gap; however, there’s a trick to investing in worker education. Vivek says that for your company’s education program to be successful it should help drive the overall business goals. He also explains why he’s called our current era the “Age of And” and how worker education helps everyone, even if the employee leaves your company.

Learn More about InStride: https://www.instride.com/

Buy C-Spark: CEO-Lead Workforce Education for the Age of AND https://cspark.instride.com/

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Menswear is an industry not known for bragging. Mizzen+Main is trying to change that. The 10-year-old company claims it makes the “Best Damn Dress Shirt” and on this episode of “All Business with Jeffrey Hayzlett,” Mizzen+Main President, Ryan Kent, tells us why. The conversation covers more than clothing – they are killing it with content marketing. Hear how they’ve enlisted a former NFL quarterback (and current FOX analyst) for a series of TikTok videos that have gone viral. Mizzen+Main isn’t just relying on quirky videos though. The company uses well-known athletes and TV personalities to spread the word, even making some unusual in-roads with traditional retail. All this promotion is part of Mizzen+Main’s strategy to gain a “share of closet.”

Learn more about Mizzen+Main: https://www.mizzenandmain.com/

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On today’s “All Business with Jeffrey Hayzlett” we’re talking trading cards. These aren’t your father’s sports cards. In fact, these aren’t even your sports cards. These cards have game-worn jerseys, NFTs, and Prizms in the pack. If you haven’t been keeping up with one of the biggest trends of the pandemic, don’t worry, Jason Howarth, VP – Marketing for Panini America will catch you up to speed. Jason and Jeffrey talk about why trading cards were pulled off the shelves at Target earlier this year, why sports cards boomed during the peak of the pandemic, and how NFT’s fit into the sports card mix. If you used to collect cards as a kid but haven’t cracked open a pack in years, this episode will open your eyes (and maybe your wallet).

Check out Panini America’s blockchain page: https://www.paniniamerica.net/blockchain.html

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Video games are hot, and the industry is projected to be worth $256 Billion by 2025. Anything considered retro is making a comeback right now and today’s guest on All Business encompasses the best of both worlds. Tommy Tallarico is the CEO of Intellivision Entertainment, a company bringing back its classic game console with a modern twist. Tommy says instead of people playing video games alone, the Intellivision Amico is designed for people of all ages to play together. It’s even baked into the console’s name, Amico, which means ‘friend’ in Italian. During the discussion, Tommy and C-Suite Network Chief Community Officer, Tricia Benn, talk about the struggles of making something old new again.

This interview was recorded during a recent C-Suite Network Digitial Leadership Discussion. If you’d like to take part in one of these episodes as it happens and ask a question, consider becoming a member of the C-Suite Network today.

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The sales process is always evolving, but COVID accelerated it and changed the process. Instead of in-person sales calls, almost everything is done virtually. In this episode, Jeffrey sits down with Katrina Gosek, Vice President – Product Strategy, Sales Portfolio, Oracle Advertising, and Customer Experience, talking about how COVID retrained the sellers, how to use customer behavior to your advantage, and gaining an edge with data and AI during your next sales call. If you want to learn more about where sales is going next, this episode of “All Business with Jeffrey Hayzlett” is a must-listen.

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We all have the power to change, but did you know you have the power to flex? Sue Ashford tells us how. She is a professor at the Ross School of Business at the University of Michigan and she also wrote the upcoming book, “The Power of Flexing: How to Use Small Daily Experiments to Create Big Life-Changing Growth” releasing October 5th. Sue explained to Jeffrey what it means to flex, how to set “flex goals,” and how you have the capacity to flex every day. Sue says “leadership is a contact sport” and this podcast is great practice if you want to grow as a leader.

OrderThe Power of Flexing: https://www.harpercollins.com/products/the-power-of-flexing-susan-j-ashford

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