Voices of Experience

A few weeks ago, we talked about building your online courses. Once you’ve built a powerful course, what comes next; how can you use that course to spread your message and easily (and sustainably) bring in additional revenue? By licensing your content to corporations! This week we invited Bill Cates, CSP, CPAE, to share how you can easily start licensing your content to your corporate clients and begin to bring in easy, sustainable revenue, something he calls “printing money legally.”

Key Takeaways

1. Have license-ready content
2. Start bringing up your programs in conversations

Who is Bill Cates, CSP, CPAE

Bill is an internationally recognized expert and keynote speaker on attracting more high-level clients through client engagement, referrals, and introductions. 

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You might be losing money because of the way you’re describing your message to your clients. Are you only providing a summary of your talking points, or are you describing the problem you solve, the process you take the solve it and the outcome?

In this episode, we have Chris West who shares how you can grow your business and bring in more money by starting your day with a good routine and more effectively sharing how you bring positive change to your clients.

Key Takeaways:

1. Develop a morning routine
2. Have a Change Model for the clients you serve

Who is Chris West?

Chris helps thought leaders build world-changing speaking businesses through focused and powerful storytelling.

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We’ve all heard that people are tired of virtual meetings. Here’s a hot take: Audiences aren’t tired of virtual meetings, they’re tired of bad virtual meetings. Now we’re not suggesting that every speaker build a multi-camera studio for every presentation, but there are techniques you can use and experiment with to create more visually interesting virtual presentations.

In this episode, we talk to Mike Carr who is the 2020 Toastmasters Champion of Public Speaking. When the competition turned virtual, Mike decided to experiment with using the entire video screen, and, clearly, it worked. Check out this episode for some different ideas to try and become more visually engaging during your virtual presentations. 

Key Takeaways:

• Differences sell, similarities don’t
• Experimentation Creates Epiphany 

Who is Mike Carr?

Mike is a financial advisor with a unique ability to help people find their hidden strengths and create the key speeches they have to make through out their career. He is the 2020 Toastmasters Champion of Public Speaking. 

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Are you focused on getting the next speaking engagement, or are you focused on running a successful business with speaking as a product or service that you offer? Let’s be candid: Only one of these methods is sustainable.

In this episode Sylvia Henderson, MBA, will share how she evolved her business from keynote speaking to using speaking as a way to create long-term, sustainable business contracts, and how to focus your time and effort to see massive growth in your business.

Key Takeaways:

1. Treat your business like a business – with systems and processes
2. Accept that meetings are virtual and hybrid

Who is Sylvia?

Sylvia helps individuals and organizations get the ideas out of their head and into actions. She’s a 20-year member of the National Speakers Association and a past President of the NSA DC chapter. 

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As we’re starting to see meetings return in some shape or form in 2021, what can you expect to see as a professional speaker? Are you prepared to work and speak under with the rebounding industry?

In this episode, we’re talking to Deborah Gardner, CMP, who has over 30 years of experience in the meetings and hospitality industry. During the interview, she shares what we can expect from during in-person, hybrid and virtual meetings moving forward and how you can better work with meetings professionals (and make it easier to get paid).

Key Takeaways:

1. Learn the terminology of the meetings industry
2. Make your virtual talks a “Super Bowl” level experience

Who is Deborah?

Deborah Gardner helps companies achieve newfound success by delivering meaningful, real-life content that will impact everyone, from the back of the house to the boardroom. She has over 30 years of experience in the meetings industry and delivers results by emphasizing people over profit.

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If COVID-19 has taught us anything as professional speakers it’s that we need to make sure we have multiple ways of sharing our expertise and earning an income without traveling or speaking on a stage. What are your additional revenue streams? Shep Hyken, CSP, CPAE, has seven.

On this episode of Speakernomics, Shep will discuss his seven income streams and how they help make sure he always sees an income, plus the easiest place to start to create more revenue opportunities for you: creating an online course.

Key Takeaways:

1. Think about how to make money off stage
2. Build an online learning portal

Who is Shep Hyken?

Shep Hyken, CSP, CPAE is an expert in customer service who helps his clients get their customers to walk away having had an amazing experience.

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The longest year ever is almost over. As we all start to finalize our goals and plans for 2021, NSA has a lot of exciting plans to ensure that we can better serve our members and the speaking industry. This week, on Crystal’s final episode as the VOE host, we have Thom Singer, CSP, in the virtual studio discussing NSA’s newest podcast, Speakernomics, and Barry Banther, CSP, CPAE, sharing exciting changes happening at NSA.  

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Do you want to make money with resources you already have available? Of course you do! Many different companies are willing to pay experts – like you – to get access to your communities to share their message, product, or service. This week we have Brandon Farbstein on the show, a Gen-Z Activist and influencer who will share how you can start bringing in money as a an influencer. 

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Are you still rocking that work-from-home uniform of a nice top and PJ bottoms? No judgement here we sometimes (often) do that too. But with some in-person events slated to return in 2021 or more virtual events being planned, are you dressing in a way that reflects your brand and professionalism? Listen in this week as Charlene Lawson, PHD, shares her secret tips to make sure you dress well and reflect your best self online and on stage.

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