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The Hero Factor

The Hero Factor is that special core fundamental that sets some companies apart to achieve true greatness. Behind every great company is a great story. Products and services themselves don’t captivate or motivate people, it’s the purpose and meaning behind them that creates mass movements. Great companies don’t simply create products, they create meaning. Listen and receive a masterclass in business as we interview leaders who shine a light on key lessons learned on how to transform organizations and create winning cultures. There is no better time than now to discover your own Hero Factor. Join host, Jeffrey Hayzlett, a business veteran and entrepreneur who has bought and sold over 250 businesses and ran one of the most globally iconic brands in history as he explores the most influential business lessons from around the world. Your origin story begins now.

The Hero Factor

21 Episodes Available
Episode 10

HF 010: Achieving Strength, Balance and Harmony in Business with Claudia Harvey

29.22 min Jan 9, 2020

Claudia Harvey gave up a corporate career on Bay Street (the Canadian Wall Street) to bring an idea she had into reality — all over beers with a friend. Dig It®️ Apparel even caught the eye of the Dragons’ Den (the Canadian Shark Tank), and one investor was particularly interested in he...

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Episode 9

HF 009: Replay - The People Factor with Pirooz Abir

27.57 min Aug 9, 2025

Can employees love their boss? In this episode, Jeffrey sits down with Pirooz Abir, CEO of LiquidInvoice LLC. During their wide-ranging talk, the pair talk about firing customers, biggest influences and the person in your life whose advice you should always take. 

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Episode 8

HF 008: Replay - What Does Authenticity Mean to You? with Meg Manke

28.44 min Aug 9, 2025

In this replay of The Hero Factor, Jeffrey sits down with Meg Manke to talk about authenticity. Enjoy the show and Happy Holidays from The Hero Factor.

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Episode 7

HF 007: Live your future with Blaine Bartlett

26.47 min Aug 9, 2025

Business is a spiritual discipline and Blaine Bartlett, President and CEO of Avatar Resources, practices it every day. However, he is quick to point out you shouldn’t think of it as spiritual in the religious sense, it’s more about listening to the “merchant priests” that are setting the st...

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Episode 6

HF 006: Everything’s all good with Jonathan and Dawn Elyzabeth Stone.

26.55 min Nov 8, 2019

Can you build a business that makes money and helps the community? Dawn Elyzabeth and Jonathan Stone have managed to do both – and quite successfully, too. Sababa is more than a bottled water brand. For every bottle sold, Sababa donates a meal to a food-insecure child. They are also building mobil...

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Episode 3

HF 003: The People Factor with Pirooz Abir

27.66 min Oct 2, 2019

Can employees love their boss? In this episode, Jeffrey sits down with Pirooz Abir, CEO of LiquidInvoice LLC. During their wide-ranging talk, the pair talk about firing customers, biggest influences and the person in your life whose advice you should always take. 

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Episode 5

HF 005: Wisdom at Any Age with Tom Landry of Allegiance Staffing

26.1 min Aug 9, 2025

Live your values and never stop learning. Those are just two bits of sage advice Tom Landry leaves us with in this episode of The Hero Factor. Tom not only challenges the status quo by helping businesses re-think the definition of diversity, but he also finds himself routinely making life-changing d...

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Episode 4

HF 004: Little Dreams, Big Goals with Orianne Collins

23.48 min Aug 9, 2025

There’s more to making a difference than just writing a check. Nobody knows that better than Orianne Collins. Her Little Dreams Foundation helps children around the world overcome the obstacles in their lives to pursue their passions in music, sports, and the arts. While Orianne and her husband Ph...

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Episode 2

HF 002: How Do You Get Your Employees To Move Beyond No?

29.86 min Aug 9, 2025

“We have a golden rule in our company that you’re not allowed to say no without permission. We just think ‘no’ is a lazy answer, and to be dynamic, truly dynamic, most people expect ‘no’ when they walk in the door, especially when it comes to customer service. I own some Verizon Wireless...

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Episode 1

HF 001: What Does Authenticity Mean to You?

28.44 min Jan 7, 2019

“I think the thing that really tells you whether or not you’re on the right track is what people say about you and your business at the bar. Because when people are a few beers in – or even if they’re not – they’re just comfortable enough to talk about things the way they want to talk ab...

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