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The Hero Factor

The Hero Factor is that special core fundamental that sets some companies apart to achieve true greatness. Behind every great company is a great story. Products and services themselves don’t captivate or motivate people, it’s the purpose and meaning behind them that creates mass movements. Great companies don’t simply create products, they create meaning. Listen and receive a masterclass in business as we interview leaders who shine a light on key lessons learned on how to transform organizations and create winning cultures. There is no better time than now to discover your own Hero Factor. Join host, Jeffrey Hayzlett, a business veteran and entrepreneur who has bought and sold over 250 businesses and ran one of the most globally iconic brands in history as he explores the most influential business lessons from around the world. Your origin story begins now.

The Hero Factor

21 Episodes Available
Episode 20

HF 020 Sell what the media is buying with Jeff Crilley

24.53 min Aug 5, 2020

In a fractured media world, how do you stand out? Jeff Crilley is the founder of Real News PR, a Dallas, Texas based public relations firm that helps get its clients in the news cycle. Jeff should know, he spent more than 20 years as a TV reporter. According to Jeff, its all about authenticity and k...

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Episode 20

HF 019: Who Wants to be a Millionaire with Craig Dunkerley

26.08 min Aug 9, 2025

How do heroes make money? Craig Dunkerley will enlighten you on this episode of “The Hero Factor” with Jeffrey Hayzlett. Craig is an expert investor and multi-business owner who assists people with their future plans. Craig not only goes over his investing basics, but makes it easy to understand...

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Episode 19

HF 018: From High-Tech to Low Tech with Tristan Louis

25.8 min Jun 9, 2020

There seems to be software for just about everything in business, but government agencies can get left behind. Today’s guest is trying to change that. Tristan Louis is the president and CEO of Casebook PBC a platform for government human service agencies. Casebook focuses on trying to make differe...

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Episode 18

HF 017: Finding Your Purpose with Jason Van Camp

24.42 min Aug 9, 2025

Just in time for Memorial Day, a true American Hero joins The Hero Factor. Jason Van Camp is a decorated Army Green Beret who is now helping fellow veterans start businesses through the charity, Warrior Rising. Jason and Jeffrey talk about why deliberate discomfort is good in life and business. Jaso...

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Episode 16

HF 016: Carving a Legacy with Jadwiga and Monique Ziolkowski

28 min Aug 9, 2025

You’ve heard of climbing mountains, today’s guests are carving one. Jadwiga and Monique Ziolkowski are maintaining their family’s legacy and preserving history at the Crazy Horse Memorial in South Dakota’s Black Hills. Today we’ll hear the story behind the 140-year-old start up, why Crazy ...

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Episode 15

HF 015: Family Inc. with Kerry and Adam Anderson

29.82 min Apr 7, 2020

Everyone says they strive for a work-life balance, but few ever achieve it. Today’s guests, Kerry and Adam Anderson, know this first-hand. The couple may have been married 16 years, but it hasn’t always been smooth sailing. While Adam and Kerry were running a successful business, their family li...

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HF 014: Rehab Addict for the Planet with Matt Daigle -- Founder & CEO, Rise

23.15 min Aug 9, 2025

Home renovation shows are everywhere on TV, full of people tearing down, ripping up, and throwing everything away. Today’s guest, Matt Daigle, says it doesn’t have to be that way. Matt founded Rise, a trusted resource for homeowners looking to do sustainable home renovations. Matt and Jeffrey ta...

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Episode 13

HF 013: Soy Sauce in the Fridge with Shayna Pellino

26.36 min Aug 9, 2025

Some businesses have a secret sauce for success, Shayna Rose Interiors has soy sauce in the fridge. It’s more than a motivational catch phrase, Shayna Pellino lives it every day in her fast-growing interior design business. Find out why, what it means, and hear about the life-changing event that l...

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Episode 13

HF 012: Maya + Jim = Lemonade

26.28 min Feb 11, 2020

Insurance is stuck in the Dark Ages. From buying a policy, to the hassle of making a claim, the entire process seems stuck in the 20th century. Lemonade is disrupting all that. Learn how two AI bots named Maya and Jim are cutting through the insurance bureaucracy by selling cost-effective policies, ...

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Episode 11

HF 011: What does good look like? with Eric Michrowski

26.46 min Aug 9, 2025

Operational excellence is a buzzword thrown around many business circles. In this episode, this week’s guest Eric Michrowski and host Jeffrey Hayzlett talk about what it means. They contrast the differences between in making mistakes when working in big companies versus smaller ones, taking ri...

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