Bill Schley and Lorenzo Gomez best selling authors and Jedi brandmasters reveal the branding secrets of the legendary Mad Men. Theyre here to fight the dumb nonsense of todays fake branders, so you can set yourself apart just like the great brands do! Only The Brand Brothers make this guarantee: Listen to six shows and youll know more than most ad execs making $650,000 per year!
The Brand Brothers
23 Episodes Available
S1-00 / A Thrilling Yet Humble Introduction
Brand Brothers and authors Bill Schley and Lorenzo Gomez III introduce who they are, how they met and why you should listen or else! Discover the difference between Great branding and Fake branding that will give you the edge in whatever you do.
The Brand Brothers – www.brandbrothersshow.com
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S1- 01 / What's Branding?
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S1-02 / What Branding Isn't: The Power of 'And'
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S1-03 / The Real Mad Men and Their Forgotten Secrets
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S1-04 / Marketing Without Sales is Like Motherhood Without Sex
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S1-05 / Magic of Micro-Scripts: How to Brand in a Sentence or Less!
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S1-06 / How Everyday People Make Superstar Brands
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S1-07 / The 3 Ws Part 1: What Every Brand Must Tell You
Great branding is all about the questions you ask, big simple questions that lead you to the center of your brand. At that center is the difference that sets you apart, the idea that makes you the number one choice in your customer’s mind. In branding, no questions are more important than the ...
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S1-08 / The 3 Ws Part 2: The Big Fake W
Episode 7 gave us some of the great questions every brand maker must ask. But beware! There are pitfalls and traps you must be sure to avoid, false buying logic that the Fake branders consider deep revelations–but they lead down the deadly path of the shallow brand. The Big Fake W is one of th...
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S1-09 / Secrets of Naming: Greatest Gift to Give Your Brand
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