Bill Schley and Lorenzo Gomez best selling authors and Jedi brandmasters reveal the branding secrets of the legendary Mad Men. Theyre here to fight the dumb nonsense of todays fake branders, so you can set yourself apart just like the great brands do! Only The Brand Brothers make this guarantee: Listen to six shows and youll know more than most ad execs making $650,000 per year!
The Brand Brothers
23 Episodes Available
S1-10 / The Magic of Framing: Same Facts, Different Story
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S1-11 / The Brand Brothers Christmas Special - Category is King
Hey, it’s the last show of our first season. That makes it our Christmas Special! So, what if it’s only September! Today we’re talking about the shortest distance to Extreme Differentiation, the ultimate branding weapon: CATEGORY. And we’ll say to all our Brand Brothers and B...
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S2-00 / The Lost Tapes of the Brand Brothers
Season 2 of The Brand Brothers is here! To get ready for this season, The Brand Brothers have dug deeply in to the vault to share the Lost Tapes of the Brand Brothers. Join Bill Schley and Lorenzo Gomez III for another entertaining and enlightening season of The Brand Brothers.
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S2-01 / The 12 Amateur Mistakes - Part One
On this episode, Bill and Lorenzo begin a two-part series on the 12 amateur mistakes made when branding your company.
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S2-02 / The 12 Amateur Mistakes - Part Two
Bill and Lorenzo continue their discussion in part two of a two-part series on the 12 amateur mistakes made when branding your company.
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S2 - 03 / The Granite Pages Part 1
On this episode, Bill and Lorenzo begin a three-part series on the ‘Granite Pages,’ what that is and how it affects your branding efforts.
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S2 - 04 / The Granite Pages Part 2
On this episode, Bill and Lorenzo continue their three-part series on the ‘Granite Pages,’ what that is and how it affects your branding efforts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 - 05 / The Granite Pages Part 3
On this episode, Bill and Lorenzo conclude their three-part series on the ‘Granite Pages,’ what that is and how it affects your branding efforts.
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S2 - 06 / The Four and a Half Micro-Script Rules
The Brand Brothers are back to discuss the Four and a Half Micro-Script Rules.
https://www.amazon.com/Micro-Script-Rules-Story-Differentiate-Sentence/dp/B07KQNPTQ5/ref=sr_1_1?ie=UTF8&qid=1546273742&sr=1-1&keywords=The+Micro-Script+Rules%3A
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S2 - 07 / Brands We Love and Brands We Hate
Much like the Golden Globes and the Raspberry Awards, Brother Bill and Brother Lorenzo spend this week’s show judging the best (and the worst) in branding across the spectrum.
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