Secrets to Win Big With Arjun Sen

Nora Burns is a highly sought-after Workplace Culture thought leader that business leaders want on their side. She believes in starting at grass-roots level by feeling the pulse of any organization as the The Undercover Candidate™ & The Undercover Employee™. This gives her a firsthand knowledge of the leadership & workplace culture and she used the insight to put brands like Hunter Douglas, CDC, Graebel, US Forrest Service, and RaceTrac on the path to sustained long term wins. 

Here are some key insights from this week’s show:

– Go beyond the executive wing

– All pieces of insight and perspective matter

– Stay humble and be open to learn

Watch the video version here: https://youtu.be/QcVzcTOBYDM

Mahmuda Mity has around six-years of working experience in the research sectors of Bangladesh. Currently she is Senior Research Officer in Climate Change and Disaster Management in SAJIDA Foundation. She is also a consultant for the International Centre for Climate Change and Development. She nurtures a keen interest in Climate Change related issues.

Here are some key insights from this week’s show:

– If our vision is not exciting enough, we may quit before the next obstacles.

– Find the answer to why, then it is easier to amplify the journey.

– The environment is something we can’t ignore as we are living with it.

– For one person, it’s not possible to fix everything, but a small step from each of us can start a little change in the world.

– A better world is an inherent responsibility, because you are living in it and it is ours.

– A grassroots level journey only starts when we ask those impacted what they want.

– There isn’t anything that is impossible, always find your way to the solution.

Watch the video version here: https://youtu.be/bD386r79fTM

Rakhi Israni is the Founder and President of Excel Test, offering prep courses and career guidance and counseling. She is an attorney by profession, and also holds an MBA from Rice University.  

She has been actively involved in community service activities for most of her life and currently serves as the Director of Public Relations for Sewa International USA, serves on other non-profit boards, and is on the board for the State Bar of Texas. She has mentored and coached high school kids for 30 years to become active and productive leaders in their communities.  

Here are some key insights from this week’s show:

– The journey starts with the realization that every client matters.

– Always reach out to your fans for advice when taking the next big step.

– Leaders in volunteer organizations must get the team to connect with the bigger purpose.

– Leaders make their ego secondary and help every team member feel good.

– We all have nearly 87,000 seconds in a day. How we make each one count, matters.

Prefer to watch the video version? Watch it here: https://youtu.be/5Fm0qmZXgvU

Arjun Sen reflects on 150 Secrets To Win Big® Podcast episodes.

Listen to Arjun answer Top 10 audience questions to celebrate 150 episodes of conversations with leaders from all walks of life from all around the world.

Here are the ten questions that audience members asked Arjun

1. Why the name Secrets To Win Big?
2. What is your biggest learning from doing the podcast?
3. How do you lock-in the purpose?
4. How do you get clarity of vision?
5. What is the secret to take ideas to successful implementation every time? 
6. Who is the best leader you’ve ever worked with and why?
7. What is one lesson you’ll take forward with you?
8. What would you do differently?
9. What are you working on next?
10. What would a conversation with 16 year-old and 100 year-old Arjun look like?

If you have an additional question, Arjun would love to answer in a subsequent conversation. Please send your question to: podcast@secretstowinbig.com

Prefer to watch the video version? Watch it here: https://youtu.be/uvyGfOCVqZU

Brent Green is an award-winning generational marketing practitioner. His work includes advertising, branding, copywriting, direct marketing, promotions, and keynote addresses for marketers.

He is the founder of Brent Green & Associates, an internationally award-winning firm specializing in building brands and forging successful commercial relationships through the unique power of generational marketing.

Here are some key insights from this week’s show:

– How to get to a deeper level of empathy with your customers.

– How to inspire and innovate ideas.

– How to motivate the motivator.

– Why should we be optimistic about the future of the business world.

Prefer to watch the video version? Watch it here: https://youtu.be/J-84ZRSDX7M

Howard is the author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance.

He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry. 

In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360. 

Here are some key insights from this week’s show:

– How not to fall out of step with your customers.

– How to be up to date on who your customers are and what they care about.

– How to successfully drive the behavior of your customers or your prospective customers.

– First and foremost, you have to understand where your customers are coming from.

Prefer to watch the video version? Watch it here: https://youtu.be/Hh0FIPsnaFQ

Scott Zuckerman has 25 years of experience in both B2C and B2B companies and has held executive positions in management, operations, marketing, innovation, concept/product development, consumer research, strategy, and finance.

Currently Scott serves as Chief Executive Officer for Meez Meals and since taking over he has increased sales 5X and expanded Meez’s delivery area from only Chicagoland to coast-to-coast.

Prior to his current role Scott held executive roles at Crisp Market, Outerwall (parent of RedBox), Potbelly Sandwich Works, Quiznos, McDonald’s, and Donato’s.

Here are some key insights from this week’s show:

• In the end, the person buying the product matters most.
• Build a consumer first foundation, then build a loyal base of customers that care deeply about the brand, and then continue to build on the excitement.
• Always solve for the tension/dissatisfaction that exists in the planning or buying process.
• At the end, the product and experience is the true reveal.
• Instead of offering products for free (to generate trial) consider splitting the risk so that the customer feels ownership of the experience.

Prefer to watch the video version? Watch it here.

Sree Sreenath is the founder and president of Vivekananda Yoga University (VaYU), the world’s first yoga University outside India.

He has nearly 40 years of experience as an academician and multiple academic administrator positions in the Electrical, Computer & Systems Engineering Department at Case Western Reserve University, Cleveland, Ohio and Served as the Director of Case UNESCO GENIe Program. He was the President of Sewa International working in the areas of disaster recovery, education, and development. Under his leadership, Sewa raised $70 million (with $50 million in cash) in 2021, for COVID India Relief.

Here are some key insights from this week’s show:

• The smartest thing we do for someone else is to make that person happy.
• In the service business, you have to like and love people.
• Always ask the question, “What can I give you today?”
• Be present with your heart.

Prefer to watch the video version? Watch it here.

Jaspreet Randhawa is a FinTech entrepreneur and the CEO of Win This Fight. She founded a global software platform for anti-money laundering due diligence and is simultaneously involved in a foundation to help combat human trafficking.

Jaspreet has more than 20 years of executive level experience in the global financial services technology industry and has extensive experience leveraging different technologies and their applications to solve business problems.

Here are some key insights from this week’s show:

– Knowledge and wisdom reaches its true potential when you take it to make an impact in the life of others.

– Happiness comes from making others happy.

– In any business you have to LIKE the people you are around. This cannot be faked.

Prefer to watch the video version? Watch it here: https://youtu.be/05YsV_luWjM

Ken Calwell is the CMO & SVP of Innovation at Compassion International and responsible for Compassion’s fundraising, marketing, and innovation. Prior to this, Ken held senior leadership roles at Domino’s Pizza, Wendy’s, and Papa Murphy’s. Ken started his career at Pillsbury, and then Pizza Hut and I was fortunate to work with him at Pizza Hut. It is simply fascinating how Ken brought the highest level of branding expertise to the non-profit industry along with his passion and vision.

Listen to how Ken started at the age of 13 with his own lawn mowing business and built it without marketing, only with service, to achieve 10 years of double digit year over year growth; and how he built on that service mindset to make a big impact for major restaurant chains and non-profits.

Here are some key insights from this week’s show:

• Start with clarity on WHO you are serving.
• Then move to WHY they need you.
• Dream Big, Test Small, Learn Fast, Repeat over and over.

Prefer to watch the video version? Watch it here: https://youtu.be/fW2rfo2VMP4