What More Can I Say: Why Communication Fails and What to Do About It will provide nine counter-intuitive principles for success in getting your point across, expanding your influence, and persuading others to change their mind or behavior.
Communication always proves a challenge: People don’t go to the polls even though candidates and neighbors urge them to vote. Poor performers persist in bad habits. Employees say their bosses fail to listen to their ideas. Leaders grapple with employees who resist change.
With examples from politics, pop culture, business, and family life, this communications book will also identify 9 common reasons that individuals and organizations fail at changing hearts and minds—and provide concrete tips for a course correction!
With this book in hand, whether you’re in engineering, high-tech, financial services, the defense industry, or a non-profit, you’ll learn to shape a high-impact message that persuades.
